Abilene, TX Airbnb Market Data, Statistics, and Occupancy Rates

Abilene Short-Term Rental Market Overview

Abilene, TX stands out as a compelling short-term rental market with an ROI score of 83 out of 100, driven by an above-average revenue-to-price ratio and strong occupancy stability. With an average occupancy rate of 50% — well above the 33% Texas state average — and an average daily rate of $195, hosts here are generating roughly $30,676 in annual revenue against a relatively modest average home value of $335,808. The combination of affordable entry points and solid booking performance makes Abilene a market that deserves serious attention from STR investors looking beyond the usual Texas hotspots.

Key Market Statistics

According to Rabbu market data, the Abilene short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Abilene

Abilene offers investors an attractive combination of affordable property prices, above-average occupancy, and a favorable revenue-to-price ratio that outperforms many larger Texas markets.

Expert Market Assessment

"Abilene represents a standout opportunity for STR investment, with strong fundamentals across revenue, occupancy, and pricing metrics. The market's clear seasonality — peaking in June at $3,764 in average monthly revenue and dipping to around $1,636 in January — means investors should plan for cash flow variability while still benefiting from a healthy annual average of $30,676. With 206 active listings and a balanced supply/demand environment, the market isn't oversaturated, though the significant year-over-year growth in listings warrants watching. Larger properties, particularly 3- and 4-bedroom homes, command premium returns that make them especially worth evaluating."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Abilene

Average revenue by month in Abilene

Abilene's STR market shows clear seasonality, with June leading at $3,764 in average revenue and January at the low end with $1,636 — a spread of over $2,100 between peak and trough. Summer months (May through August) consistently outperform, while a secondary bump in December ($2,865) suggests holiday-driven demand supplements the quieter winter season.

Active Airbnb listings by property size in Abilene

Three-bedroom properties dominate Abilene's supply with 72 active listings, followed by 1-bedrooms at 56 and 2-bedrooms at 43. Four-bedroom units are the most underrepresented with just 24 listings, which could signal a supply gap worth exploring given their strong revenue performance.

Average daily rate (ADR) by property size in Abilene

ADR in Abilene scales predictably with size, from $116 for 1-bedroom units up to $306 for 4-bedrooms. The jump from 2-bedrooms ($147) to 3-bedrooms ($222) represents the largest absolute increase, suggesting that the added bedroom commands a meaningful premium with guests.

Average RevPAN by property size in Abilene

Revenue per available night climbs steadily from $64 for 1-bedroom listings to $137 for 4-bedroom properties, reflecting both higher nightly rates and strong enough occupancy to convert that pricing power into actual income. Four-bedroom units deliver more than double the RevPAN of 1-bedrooms, making them the most efficient earners on a per-night basis.

Average occupancy rates by property size in Abilene

Smaller units edge out larger ones on occupancy — 1-bedrooms fill 55% of available nights compared to 45% for 4-bedrooms. While the 10-percentage-point gap is notable, even 4-bedroom properties still exceed the Texas state occupancy average, suggesting demand is healthy across all configurations.

Average monthly revenue by property size in Abilene

Monthly revenue in Abilene ranges from $1,573 for 1-bedroom units to $4,423 for 4-bedroom properties, nearly a threefold difference. Three-bedroom listings at $3,051 per month represent a solid middle ground, delivering strong income without the higher acquisition costs of larger homes.

Average annual revenue by property size in Abilene

Four-bedroom properties lead annual revenue at $53,082, offering the highest gross return potential in the market, while 3-bedrooms follow at $36,620. Even 1-bedroom units generate nearly $19,000 annually, making them a viable option for investors seeking a lower-cost entry into the Abilene market.

Most common amenities for Airbnb listings in Abilene

Parking (98%) and a full kitchen (95%) are near-universal in Abilene listings, reflecting the practical expectations of guests in this market — likely a mix of travelers with vehicles and those preferring home-style stays. Self check-in at 89% and laundry amenities around 76–80% have become table stakes, while differentiators like hot tubs (5%) and pools (5%) remain rare and could help a listing stand out.

Understanding Abilene's ROI Score: 83/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Abilene's ROI score of 83 out of 100 places it firmly in "Standout Opportunity" territory, reflecting above-average performance across revenue-to-price ratio, occupancy stability, and market growth trends. The supply/demand balance rates as average, which means the market isn't yet crowded but bears watching given rapid listing growth. Investors should pair these encouraging metrics with thorough local regulatory research and property-level underwriting to confirm that the market-wide opportunity translates to their specific investment.

Short-Term Rental Regulations in Abilene

Understanding local STR regulations is essential before investing in Abilene. Here's the current regulatory landscape:

Permit Requirements

Investors planning to operate a short-term rental in Abilene should verify whether the City of Abilene or the State of Texas requires a specific STR permit or registration. Requirements can change, so it's advisable to contact local planning and zoning offices directly before purchasing a property.

Key Restrictions

Common STR restrictions in Texas markets can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA covenants that may restrict or prohibit short-term rentals. Investors should review any applicable homeowners association rules and local zoning codes to ensure full compliance before listing a property.

Tax Obligations

Short-term rental operators in Texas are typically subject to state hotel occupancy tax as well as any local lodging or tourism taxes that Abilene may impose. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Abilene can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Abilene's STR market is expected to maintain its upward trajectory, supported by above-average growth trends and steady occupancy. Seasonal patterns suggest investors can anticipate peak revenue during the summer months (June averaging $3,764) with softer but still respectable performance in winter. ADR may see modest increases in the range of 2–4% as new supply enters a market that currently shows a balanced supply/demand dynamic. Investors should monitor the notable year-over-year listing growth to ensure demand keeps pace with expanding inventory."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Abilene, TX

What is the average Airbnb occupancy rate in Abilene?

The average Airbnb occupancy rate in Abilene is currently 50%, which is significantly higher than the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom units achieving the highest rate at 55% and 4-bedroom properties averaging around 45%. This above-average occupancy supports consistent booking performance throughout the year.

How much do Airbnb hosts make in Abilene?

Airbnb hosts in Abilene earn an average of $2,556 per month and approximately $30,676 per year based on trailing 12-month performance data. Revenue varies considerably by property size: 1-bedroom listings average about $18,882 annually, while 4-bedroom properties can generate around $53,082 per year. Peak months like June can push monthly earnings above $3,700.

Is Abilene a good market for Airbnb investment?

Abilene scores 83 out of 100 on Rabbu's ROI Score, placing it in the "Standout Opportunity" category. The market benefits from an above-average revenue-to-price ratio, strong occupancy stability, and positive growth trends. With average home values around $335,808 and annual revenue potential near $30,676 for the typical listing, the entry point is accessible relative to the income potential. As with any investment, individual results will depend on property quality, location, and management.

What is the average daily rate (ADR) for Airbnb in Abilene?

The average daily rate for Airbnb listings in Abilene is $195, which is below the Texas state average of $276. ADR scales with property size: 1-bedroom units average $116 per night, 2-bedrooms average $147, 3-bedrooms reach $222, and 4-bedroom properties command $306 per night. The lower ADR compared to the state average is offset by Abilene's significantly higher occupancy rate.

Are short-term rentals legal in Abilene?

Short-term rentals operate in Abilene, TX, but specific permit requirements, zoning restrictions, and regulatory details can vary and are subject to change. Prospective investors should contact the City of Abilene's planning department and review any applicable HOA rules to confirm current legal requirements before purchasing or listing a property.

When is peak season for Airbnb in Abilene?

Peak season for Airbnb in Abilene runs through the summer months, with June leading at an average monthly revenue of $3,764, followed by May ($3,020), August ($2,998), and July ($2,949). The slowest months are January ($1,636) and February ($1,852). December also sees a notable uptick to $2,865, likely driven by holiday travel. This seasonal pattern means investors should budget for quieter winter months while capitalizing on strong summer demand.

How many Airbnbs are there in Abilene?

As of April 2026, there are 206 active Airbnb listings in Abilene. The supply is distributed across property sizes, with 3-bedroom units being the most common at 72 listings, followed by 1-bedrooms (56), 2-bedrooms (43), and 4-bedrooms (24). The market has experienced significant year-over-year growth in listings, so monitoring supply trends is advisable for investors.

How is Airbnb revenue calculated in Abilene?

The annual and monthly revenue figures for Abilene are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Abilene market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence data across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.