Alexander City, AL Airbnb Market Data, Statistics, and Occupancy Rates

Alexander City Short-Term Rental Market Overview

Alexander City, AL is a compact lake-driven short-term rental market with just 23 active Airbnb listings and a notable average daily rate of $325—well above the Alabama state average of $247. While occupancy sits at 23% (below the 38% state average), the market's strong ADR and above-average growth trend contribute to an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" tier. The combination of Lake Martin's recreational appeal and relatively limited supply creates an interesting entry point for investors willing to target seasonal demand.

Key Market Statistics

According to Rabbu market data, the Alexander City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Alexander City

Investors are drawn to Alexander City for its premium lake-vacation ADR, limited competition, and favorable revenue-to-property-cost dynamics in a growing market.

Expert Market Assessment

"Alexander City presents a moderately attractive investment opportunity shaped by pronounced seasonality and a premium pricing environment. July stands out as the clear revenue leader at $8,838 per listing, while January bottoms out at just $416—a spread that underscores the market's heavy reliance on summer lake tourism. The 58/100 ROI score reflects average revenue-to-price and occupancy metrics balanced by above-average growth momentum, suggesting the market is still maturing. Investors who can manage cash flow through the slower winter months and capitalize on the May-through-September peak will find the most value here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Alexander City

Average revenue by month in Alexander City

Revenue in Alexander City follows a dramatic seasonal arc, peaking in July at $8,838 and dropping to just $416 in January—a more than 20x spread. The core earning window runs May through September, accounting for the vast majority of annual income, which means investors need to price aggressively during summer and plan for minimal winter cash flow.

Active Airbnb listings by property size in Alexander City

The market's 23 active listings are concentrated in just two property sizes: 3-bedrooms (12 listings) and 4-bedrooms (7 listings), with no meaningful supply of smaller units. This narrow distribution suggests that lake-vacation demand favors group-sized accommodations, and investors considering studio or 1-bedroom properties may face untested demand.

Average daily rate (ADR) by property size in Alexander City

ADR jumps substantially from $285 for 3-bedroom properties to $427 for 4-bedroom listings, representing a 50% premium for the added bedroom. This steep rate increase suggests that larger properties command disproportionately higher nightly pricing, likely driven by families and groups seeking spacious lakefront accommodations.

Average RevPAN by property size in Alexander City

Four-bedroom properties deliver a RevPAN of $107 compared to $73 for 3-bedroom units, indicating that the ADR premium on larger homes more than compensates for their similar occupancy levels. This makes 4-bedroom configurations the stronger revenue-per-night play in Alexander City.

Average occupancy rates by property size in Alexander City

Occupancy rates are nearly identical across property sizes, with 3-bedroom listings at 26% and 4-bedroom listings at 25%. This consistency suggests that demand patterns are driven more by seasonal factors than by property size, giving investors flexibility to choose configurations based on revenue potential rather than fill-rate concerns.

Average monthly revenue by property size in Alexander City

Four-bedroom properties lead with an average monthly revenue of $4,637, outpacing 3-bedroom units at $3,029 by over 53%. The revenue gap is driven almost entirely by the ADR differential, since occupancy rates are virtually identical between the two sizes.

Average annual revenue by property size in Alexander City

On an annual basis, 4-bedroom listings generate approximately $55,644 compared to $36,356 for 3-bedroom properties—a nearly $19,300 difference. For investors evaluating acquisition costs versus income potential, the 4-bedroom configuration appears to offer the stronger return profile in this market.

Most common amenities for Airbnb listings in Alexander City

Parking is universal (100%), while kitchen, washer, and dryer each appear in 91% of listings, signaling that guests expect a full home-away-from-home setup. Notably, 70% of listings highlight waterfront access and 65% offer lake access, confirming that proximity to Lake Martin is a core competitive differentiator in this market.

Understanding Alexander City's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Alexander City's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and property values align reasonably well. The score draws on average marks for revenue-to-price ratio, occupancy stability, and supply/demand balance, with an above-average market growth trend providing upward momentum. Investors should pair these data points with thorough local regulatory research and realistic seasonal cash-flow modeling to determine whether the opportunity fits their investment criteria.

Short-Term Rental Regulations in Alexander City

Understanding local STR regulations is essential before investing in Alexander City. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Alexander City, Alabama should verify whether a business license, STR permit, or registration is required by the city or Tallapoosa County. Requirements can change as markets grow, so checking directly with local planning and zoning offices before purchasing is strongly recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum stay requirements, noise and parking regulations, and potential HOA rules—especially relevant for lakefront communities around Lake Martin. Some jurisdictions also impose caps on the number of STR permits issued, so early research is essential.

Tax Obligations

Short-term rental operators in Alabama are typically subject to state and local lodging taxes, including sales tax and any applicable county or municipal occupancy taxes. Many booking platforms collect and remit a portion of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Alexander City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With a 79% year-over-year increase in active listings, Alexander City's STR market is experiencing rapid supply growth, though the base remains small at 23 properties. Over the next 12–18 months, we estimate summer-peak ADRs could hold steady or rise modestly by 1–3% as Lake Martin continues to draw vacationers, while occupancy may gradually tighten into the 25–30% range as hosts refine pricing strategies and the market matures. Shoulder-season performance—particularly March through May and September through October—will be the key variable determining whether annual revenue per listing sustains its current $44,526 average. Investors should plan conservatively around heavy winter softness and lean into maximizing the June–August window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Alexander City, AL

What is the average Airbnb occupancy rate in Alexander City?

The average Airbnb occupancy rate in Alexander City is currently 23%, which is below the Alabama state average of 38%. This lower occupancy reflects the market's strong seasonal character—summer months drive the bulk of bookings while winter sees significantly fewer stays. Occupancy varies by property size, with 3-bedroom listings averaging 26% and 4-bedroom listings at 25%.

How much do Airbnb hosts make in Alexander City?

Based on trailing 12-month booking data, the average Airbnb host in Alexander City earns approximately $44,526 per year, or about $3,710 per month. Earnings vary significantly by property size: 3-bedroom listings average $36,356 annually, while 4-bedroom properties bring in roughly $55,644. Revenue is heavily weighted toward the summer months, with July alone averaging $8,838.

Is Alexander City a good market for Airbnb investment?

Alexander City carries a Rabbu ROI Score of 58 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a strong ADR of $325, but occupancy runs below the state average at 23%. With only 23 active listings, competition is limited, which can work in favor of well-managed properties—especially larger lakefront homes that command premium rates during peak season.

What is the average daily rate (ADR) for Airbnb in Alexander City?

The average daily rate in Alexander City is $325, which is significantly higher than the Alabama state average of $247. ADR scales with property size: 3-bedroom listings average $285 per night, while 4-bedroom properties command $427. These premium rates reflect the lake-vacation appeal of the area and the quality of properties typically listed.

Are short-term rentals legal in Alexander City?

Short-term rentals are generally permitted in the Alexander City area, though specific licensing, permitting, or zoning requirements may apply at the city or county level. Regulations can evolve, especially in growing markets, so prospective investors should verify current rules with Alexander City's local government and Tallapoosa County authorities before purchasing a property.

When is peak season for Airbnb in Alexander City?

Peak season in Alexander City runs from May through September, with July being the highest-earning month at an average of $8,838 per listing. June and August are also strong performers at $5,661 and $5,528, respectively. The off-season runs from November through February, with January averaging just $416—making summer optimization critical for annual returns.

How many Airbnbs are there in Alexander City?

As of April 2026, there are 23 active Airbnb listings in Alexander City. The market has seen significant growth, with a 79% year-over-year increase in listings. Supply is concentrated in 3-bedroom (12 listings) and 4-bedroom (7 listings) properties, reflecting the family and group-oriented nature of Lake Martin vacation demand.

How is Airbnb revenue calculated in Alexander City?

The annual and monthly revenue figures for Alexander City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Alexander City and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics based on trailing 12-month booking performance
• Revenue breakdowns by month and property size derived from comparable active listings
• Amenity prevalence data across current Airbnb inventory
• Home value estimates sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may shift as supply and demand evolve. Local regulations, tax requirements, and permitting rules may change without notice—investors should verify current rules before purchasing.