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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Algoma offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Algoma, a small lakeside community on Wisconsin's Door County coast, presents an intriguing niche opportunity for short-term rental investors drawn to seasonal vacation markets. With just 17 active Airbnb listings and an average annual revenue of $35,591, the market is compact but benefits from an above-average revenue-to-price ratio relative to the state. An ADR of $211 sits well below the Wisconsin state average of $368, yet the lower average home value of $413,793 helps keep the entry point accessible. Investors willing to embrace pronounced seasonality will find a market with limited competition and genuine upside during peak summer months.
According to Rabbu market data, the Algoma short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $368 state avg. | $211 |
| Average Occupancy Rate | vs. 38% state avg. | 16% |
| RevPAN | ADR * Occupancy Rate | $33 |
| Average Monthly Revenue | Historical 12-month average | $2,965 |
| Average Annual Revenue | Historical 12-month average | $35,591 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Algoma appeals to investors seeking a low-competition lakefront market with favorable revenue relative to property costs, anchored by strong seasonal tourism demand.
Key investment factors
"Algoma earns an 'Attractive Opportunity' designation with a 67/100 ROI score, driven primarily by its strong revenue-to-price ratio. The market's pronounced seasonality is the defining characteristic — July listings average $6,191 in revenue while January drops to just $582, creating a roughly 10:1 peak-to-trough spread. This means investors need to capture maximum value during the June–September window to build a healthy annual return. With average occupancy at 16% (well below the 38% state average), this is not a year-round cash-flow market, but the combination of affordable entry prices and concentrated summer demand makes it viable for investors who plan around seasonality."
— Rabbu Market Analysis Team
Algoma exhibits extreme seasonality, with July peaking at $6,191 — more than ten times the January low of $582. The core earning window spans June through September, accounting for the bulk of annual revenue, while November through March represents a prolonged off-season where monthly income rarely exceeds $2,300.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$582 |
| February |
|
$565 |
| March |
|
$1,459 |
| April |
|
$1,953 |
| May |
|
$2,787 |
| June |
|
$4,617 |
| July |
|
$6,191 |
| August |
|
$5,325 |
| September |
|
$4,388 |
| October |
|
$3,180 |
| November |
|
$2,295 |
| December |
|
$2,242 |
The available data shows all reportable listings concentrated in the 3-bedroom category, with 6 active properties. This narrow supply profile suggests that alternative configurations — such as 1-bedroom, 2-bedroom, or larger 4+ bedroom homes — may represent underserved niches worth exploring.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
6 |
Three-bedroom properties command an ADR of $242, which exceeds the overall market average of $211. This premium reflects the demand for family-sized vacation rentals in a lakefront leisure market, where groups typically seek more spacious accommodations.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$242 |
Three-bedroom listings generate a RevPAN of $21, which sits below the broader market average of $33 — indicating that while their nightly rate is higher, lower occupancy pulls down per-available-night revenue. Investors targeting this size should focus on maximizing peak-season bookings to improve this metric.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$21 |
Three-bedroom properties average just 9% occupancy, falling below the market-wide 16% average. This low figure reflects the seasonal nature of Algoma's demand and suggests that most bookings cluster tightly around the summer months, leaving substantial vacancy the rest of the year.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
9% |
Three-bedroom properties lead with an average monthly revenue of $4,499, outperforming the overall market average of $2,965. This premium underscores the value of family-sized vacation homes in a market where guests tend to book larger spaces for lake getaways.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$4,499 |
At $53,994 in average annual revenue, 3-bedroom properties deliver roughly 52% more than the market-wide average of $35,591. For investors evaluating Algoma, this size appears to offer the strongest absolute return potential based on available data.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$53,994 |
Self check-in, parking, and kitchen facilities each appear in 94% of listings, establishing them as baseline expectations rather than differentiators. Notably, 65% of properties advertise lake access and BBQ grills, reinforcing that guests come to Algoma for outdoor lakefront experiences — investors who can offer waterfront or beach-adjacent properties with strong outdoor amenities will be best positioned.
| Amenity | Trend | Value |
|---|---|---|
| Self Check-in |
|
94% |
| Parking |
|
94% |
| Kitchen |
|
94% |
| Washer |
|
71% |
| Dryer |
|
71% |
| BBQ Grill |
|
65% |
| Lake Access |
|
65% |
| Patio or Balcony |
|
59% |
| Outdoor Furniture |
|
59% |
| Backyard |
|
53% |
| Beach Access |
|
47% |
| Pets |
|
41% |
| Waterfront |
|
41% |
| Workspace |
|
41% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Algoma Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Algoma's ROI score of 67 out of 100 places it in the 'Attractive Opportunity' band, buoyed by an above-average revenue-to-price ratio that makes the initial investment pencil out more favorably than many Wisconsin markets. Occupancy stability and supply/demand balance both rate as average, while market growth trend scores below average — a flag that the recent 178% surge in listings could pressure returns if demand doesn't scale alongside supply. Investors should pair this score with thorough research into local STR regulations and seasonal cash-flow planning to fully assess the opportunity.
Understanding local STR regulations is essential before investing in Algoma. Here's the current regulatory landscape:
Short-term rental operators in Algoma, Wisconsin may need to obtain a local permit or register their property with the city, and the state of Wisconsin requires STR hosts to hold a Tourist Rooming House license issued by the Department of Agriculture, Trade and Consumer Protection. Investors should verify current requirements directly with the City of Algoma and the state before listing.
Common restrictions in Wisconsin's STR markets include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise and parking regulations, and potential HOA or condo association restrictions. Some municipalities also impose caps on the number of permits issued, so prospective hosts should confirm availability early in the process.
Wisconsin imposes a 5% state sales tax and a 5% state room tax on short-term rental income, and Kewaunee County or the City of Algoma may levy additional local room taxes. Major platforms like Airbnb typically collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Algoma can provide current regulatory guidance.
Financing an Airbnb investment in Algoma requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Algoma's peak summer season should remain the primary revenue engine, with July revenues likely hovering near $6,000–$6,500 per listing. The 178% year-over-year growth in active listings signals rising investor interest, though this rapid supply increase could temper occupancy gains if demand doesn't keep pace. ADR may see modest upward pressure of 2–4% as hosts refine pricing strategies for the summer corridor, but off-season occupancy — currently well below the state average — is unlikely to shift dramatically. Investors should plan conservatively around a 4–5 month high-earning window and budget accordingly for quieter winter months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Regulatory requirements for short-term rentals can change; always verify current local and state rules before investing. Individual property results may vary significantly based on location, condition, pricing strategy, and management quality.
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