Alpharetta, GA Airbnb Market Data, Statistics, and Occupancy Rates

Alpharetta Short-Term Rental Market Overview

Alpharetta sits in one of metro Atlanta's most affluent suburban corridors, drawing a mix of corporate travelers and families visiting the area's tech hub and retail destinations. With 76 active listings, an average daily rate of $182, and a market-wide occupancy rate of 35%, the market offers moderate revenue potential — averaging $27,266 annually — though high home values near $1,031,734 compress the revenue-to-price ratio. Year-over-year listing growth of 153% signals surging investor interest, making selective deal sourcing essential in this competitive landscape.

Key Market Statistics

According to Rabbu market data, the Alpharetta short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Alpharetta

Alpharetta's proximity to major corporate campuses and its affluent suburban appeal attract consistent traveler interest, though elevated property costs demand careful underwriting to achieve favorable returns.

Expert Market Assessment

"Alpharetta presents a competitive opportunity where investor enthusiasm is high but returns require careful targeting. The 47-out-of-100 ROI score reflects a below-average revenue-to-price ratio — unsurprising given average home values exceeding $1 million — paired with average occupancy stability. Seasonality is relatively mild, with revenue ranging from $1,968 in February to $2,636 in July, so hosts aren't overly reliant on a single peak window. The strongest path to profitability likely runs through larger properties — particularly 4-bedroom homes generating over $4,300 monthly — where per-night premiums and group-travel demand offset the higher acquisition cost."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Alpharetta

Average revenue by month in Alpharetta

July is the top-earning month in Alpharetta at $2,636, while February brings in the least at $1,968 — a gap of just $668 that points to relatively mild seasonality. January and August also outperform, suggesting both summer leisure travel and early-year corporate activity help sustain revenue outside the traditional peak window.

Active Airbnb listings by property size in Alpharetta

One-bedroom units dominate Alpharetta's supply at 33 of the 76 active listings, while 2-bedroom properties are the scarcest with just 11 listings. Given that 2-bedrooms post the highest occupancy rate in the market at 46%, their limited supply could represent a gap worth targeting for new investors.

Average daily rate (ADR) by property size in Alpharetta

ADR scales sharply with size in Alpharetta, jumping from $93 for 1-bedroom units to $336 for 4-bedroom properties — a 3.6× premium. The step from 2-bedrooms ($205) to 3-bedrooms ($219) is modest, suggesting the biggest pricing leverage comes at the 4-bedroom tier where group and family travel commands a clear premium.

Average RevPAN by property size in Alpharetta

Four-bedroom properties deliver the strongest RevPAN at $121 per available night, followed by 2-bedrooms at $93 — both well above the market average of $63. One-bedroom listings lag considerably at $31 RevPAN, indicating that smaller units struggle to convert their lower ADR into meaningful per-night revenue after accounting for occupancy.

Average occupancy rates by property size in Alpharetta

Two-bedroom listings lead occupancy at 46%, significantly outpacing 3-bedrooms (32%) and 1-bedrooms (34%). This makes 2-bedroom units the most consistently booked size in the market, offering investors stronger cash-flow predictability even if their absolute revenue trails the larger 4-bedroom properties.

Average monthly revenue by property size in Alpharetta

Four-bedroom homes top monthly revenue at $4,306, roughly 4.2× what a 1-bedroom generates ($1,021). Interestingly, 2-bedroom and 3-bedroom properties earn nearly identical monthly revenue — $2,971 and $2,938 respectively — despite very different occupancy profiles, with 2-bedrooms achieving that figure through higher fill rates and 3-bedrooms through a higher nightly rate.

Average annual revenue by property size in Alpharetta

At $51,674 annually, 4-bedroom properties in Alpharetta generate roughly twice the revenue of the market average and over four times what 1-bedroom units earn ($12,253). Two- and 3-bedroom properties cluster closely around $35,000–$36,000 per year, making them a solid middle-ground option for investors seeking a balance between acquisition cost and earning potential.

Most common amenities for Airbnb listings in Alpharetta

Parking (97%), kitchens (90%), and in-unit laundry (80%) are near-universal in Alpharetta listings, reflecting a suburban market where guests expect home-like conveniences. A dedicated workspace appears in 67% of listings — an unusually high figure that underscores the corporate-traveler profile — while premium amenities like pools (17%) and hot tubs (12%) remain differentiators rather than baseline expectations.

Understanding Alpharetta's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Alpharetta's ROI Score of 47 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand is genuine but elevated home prices — averaging over $1 million — weigh down the revenue-to-price ratio (rated below average). Occupancy stability and supply/demand balance both rate as average, while market growth trend scores below average amid rapid supply expansion. Pairing this data with thorough local regulatory research and targeted property selection will be key to finding deals that pencil in this high-entry-cost market.

Short-Term Rental Regulations in Alpharetta

Understanding local STR regulations is essential before investing in Alpharetta. Here's the current regulatory landscape:

Permit Requirements

The City of Alpharetta and the State of Georgia may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current registration and permit requirements directly with Alpharetta's planning and zoning department and the Georgia Department of Revenue.

Key Restrictions

Common restrictions in suburban Georgia municipalities can include limits on the number of guests, minimum-stay requirements, noise and nuisance ordinances, designated parking mandates, and caps on the total number of permits issued. HOA covenants are especially prevalent in Alpharetta's planned communities and can impose additional or outright prohibitions on short-term rentals, so reviewing governing documents before purchase is critical.

Tax Obligations

Short-term rental operators in Georgia are generally subject to state sales tax, county and city hotel-motel taxes, and any applicable tourism or excise levies. Major booking platforms often collect and remit a portion of these taxes on the host's behalf, but operators should confirm their full obligations with local tax authorities to remain compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Alpharetta can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Alpharetta's STR market is likely to remain competitive as new supply continues entering the market following the sharp 153% listing growth. Occupancy may stabilize in the 33–37% range, with ADR holding steady or seeing modest 1–3% increases as hosts compete on quality and amenities. Seasonal patterns suggest revenue will continue peaking in summer months like July, while February and December will remain softer. Investors who target 2- and 4-bedroom properties — where RevPAN and occupancy outperform — should be best positioned to weather the growing competition."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Alpharetta, GA

What is the average Airbnb occupancy rate in Alpharetta?

The average Airbnb occupancy rate in Alpharetta is currently 35%, which edges slightly above the Georgia state average of 32%. Occupancy varies significantly by property size: 2-bedroom listings lead at 46%, while 3-bedroom properties trail at 32%. Choosing the right property configuration can meaningfully impact how consistently your calendar stays booked.

How much do Airbnb hosts make in Alpharetta?

On average, Airbnb hosts in Alpharetta earn roughly $2,272 per month, which translates to approximately $27,266 annually based on trailing 12-month performance. Revenue scales considerably with property size — 1-bedroom units average about $1,021 per month, whereas 4-bedroom homes pull in around $4,306 monthly. Property quality, pricing strategy, and amenity offerings all influence where an individual listing falls within that range.

Is Alpharetta a good market for Airbnb investment?

Alpharetta carries a Rabbu ROI Score of 47 out of 100, placing it in the 'Competitive Opportunity' tier. Strong demand drivers — including proximity to corporate campuses, retail corridors, and metro Atlanta attractions — support consistent guest interest. However, average home values above $1 million compress the revenue-to-price ratio, so investors need to be selective about deal sourcing and property type. Larger properties (2- and 4-bedroom units) tend to deliver the strongest returns in this market.

What is the average daily rate (ADR) for Airbnb in Alpharetta?

The average daily rate across all Alpharetta Airbnb listings is $182, which comes in below the Georgia state average of $299. ADR climbs substantially with property size: 1-bedroom units average $93 per night, 2-bedrooms reach $205, 3-bedrooms sit at $219, and 4-bedroom properties command $336 per night. This pricing structure reflects the suburban family and corporate-group travel demand prevalent in the area.

Are short-term rentals legal in Alpharetta?

Short-term rentals can be operated in Alpharetta, though hosts should confirm current local regulations, licensing requirements, and any applicable HOA restrictions before listing a property. The City of Alpharetta and the State of Georgia may require permits, business licenses, and tax registrations. Regulations can change, so consulting directly with local planning and zoning authorities is strongly recommended.

When is peak season for Airbnb in Alpharetta?

Peak season in Alpharetta falls in the summer months, with July generating the highest average monthly revenue at $2,636. January ($2,454) and August ($2,419) also perform above the annual average. The softest months tend to be February ($1,968) and December ($2,068). Overall, Alpharetta shows relatively mild seasonality — the spread between the highest and lowest months is under $700 — which supports more consistent year-round cash flow.

How many Airbnbs are there in Alpharetta?

As of late April 2026, there are 76 active Airbnb listings in Alpharetta. The supply is dominated by 1-bedroom units (33 listings), followed by 3-bedrooms (16), 2-bedrooms (11), and 4-bedrooms (10). Year-over-year listing growth has been significant at 153%, indicating rapidly increasing investor interest in the market.

How is Airbnb revenue calculated in Alpharetta?

The annual and monthly revenue figures shown for Alpharetta are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and rate data for Alpharetta and surrounding zip codes
• Average daily rate (ADR) and occupancy trends across property sizes and time periods
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue benchmarks
• Home value estimates sourced from the Zillow Home Value Index (ZHVI) for investment underwriting context
• Data compiled from multiple providers and proprietary analytics to ensure consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual results may differ based on property-specific factors, pricing strategy, and operational execution. Local regulations, tax obligations, and HOA restrictions are subject to change — investors should independently verify compliance requirements before purchasing or listing a property.