Altadena, CA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

42 / 100

Altadena presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Altadena Short-Term Rental Market Overview

Altadena, CA is a small but growing short-term rental market nestled in the foothills above Pasadena, with just 25 active Airbnb listings and an average annual revenue of $29,628 per property. While the market's ADR of $161 sits well below the California state average of $551, the 59% year-over-year growth in active listings signals rising investor interest. High home values averaging $1,628,331 make the revenue-to-price ratio challenging, so investors will need to be selective in sourcing deals that pencil out.

Key Market Statistics

According to Rabbu market data, the Altadena short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 25
Average Daily Rate (ADR) vs. $551 state avg. $161
Average Occupancy Rate vs. 43% state avg. 42%
RevPAN ADR * Occupancy Rate $67
Average Monthly Revenue Historical 12-month average $2,469
Average Annual Revenue Historical 12-month average $29,628

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Altadena

Altadena draws investor attention for its favorable supply-demand dynamics and proximity to the greater Los Angeles metro, though elevated home prices require careful underwriting to achieve positive returns.

Key investment factors

  • Above-average supply/demand balance suggests the market isn't oversaturated despite rapid listing growth
  • Proximity to Pasadena, the Rose Bowl, and JPL creates a steady stream of visitor demand
  • Two-bedroom properties generate $36,515 annually — roughly 50% more than one-bedrooms — offering a clear upsizing opportunity
  • Compact market of only 25 listings means less direct competition compared to nearby urban centers
  • Year-round mild Southern California climate supports consistent bookings across all seasons

Expert Market Assessment

"Altadena presents a competitive but manageable opportunity for STR investors willing to navigate its high property acquisition costs. The market's favorable supply-demand balance — rated above average — is a genuine advantage, and with only 25 active listings, well-run properties can stand out. Seasonality is moderate: July peaks at $3,344 in average monthly revenue while January dips to $1,912, a spread of about 43% that's narrower than many California resort markets. Investors targeting two-bedroom properties will find the strongest return profile, but should plan conservatively given the below-average revenue-to-price ratio."

— Rabbu Market Analysis Team

Understanding Altadena's ROI Score: 42/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Altadena Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Above average 15%

What This Means for Investors

Altadena's ROI Score of 42 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where demand is real but elevated property prices compress returns. The below-average revenue-to-price ratio is the primary drag, while average occupancy stability and market growth are offset by a genuinely favorable supply/demand balance. Investors should pair this data with thorough local regulatory research and focus on sourcing properties well below the $1.6M market average to unlock viable returns.

Short-Term Rental Regulations in Altadena

Understanding local STR regulations is essential before investing in Altadena. Here's the current regulatory landscape:

Permit Requirements

Altadena is an unincorporated community in Los Angeles County, California, so short-term rental operators should check with Los Angeles County's Department of Regional Planning for any permit or registration requirements that may apply. Regulations can differ from those in nearby incorporated cities, so verifying the current rules with county authorities before listing is essential.

Key Restrictions

Common restrictions in the greater Los Angeles area include occupancy limits, minimum-stay requirements, noise ordinances, and parking provisions. Homeowner association rules and deed restrictions may impose additional limitations, particularly in residential neighborhoods, so investors should review all applicable covenants before purchasing.

Tax Obligations

Short-term rental hosts in California are generally subject to transient occupancy taxes, and Los Angeles County may levy its own lodging tax on stays under 30 days. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the county tax collector's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Altadena can provide current regulatory guidance.

Short-Term Rental Financing for Altadena

Financing an Airbnb investment in Altadena requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Altadena Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Altadena's STR market is likely to see continued supply growth as investor interest keeps pace with its 59% year-over-year listing increase, though this rapid expansion could put downward pressure on occupancy rates if demand doesn't keep up. Seasonal patterns suggest summer months (June through August) will remain the revenue sweet spot, with monthly earnings potentially reaching $2,800–$3,400, while winter months may hover closer to $1,900–$2,200. Occupancy is expected to hold in the low-to-mid 40% range market-wide, and ADR increases of 1–3% are plausible given the area's proximity to greater Los Angeles demand drivers."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Altadena, CA

What is the average Airbnb occupancy rate in Altadena?
The average occupancy rate for Airbnb listings in Altadena is currently 42%, which is just slightly below the California state average of 43%. Occupancy varies by property size — one-bedroom listings average 38% while two-bedroom properties perform noticeably better at 51%. Hosts who optimize pricing strategy and offer in-demand amenities can often exceed these market averages.
How much do Airbnb hosts make in Altadena?
Airbnb hosts in Altadena earn an average of $2,469 per month, which translates to approximately $29,628 annually based on trailing 12-month performance data. Two-bedroom properties significantly outperform one-bedrooms, pulling in roughly $3,042 per month ($36,515 annually) compared to $2,030 per month ($24,369 annually) for one-bedrooms. Individual results depend on factors like property quality, pricing, and guest experience.
Is Altadena a good market for Airbnb investment?
Altadena scores a 42 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market benefits from an above-average supply/demand balance and steady demand driven by its location near Pasadena and greater Los Angeles. However, high home values averaging $1,628,331 create a below-average revenue-to-price ratio, meaning investors need to find properties priced well below the market average or with value-add potential to achieve attractive returns.
What is the average daily rate (ADR) for Airbnb in Altadena?
The average daily rate for Airbnb listings in Altadena is $161, which is considerably lower than the California state average of $551. This reflects the market's composition of primarily one- and two-bedroom properties. One-bedroom listings average $131 per night, while two-bedrooms command $216 per night — a 65% premium that makes upsizing an attractive strategy.
Are short-term rentals legal in Altadena?
Altadena is an unincorporated community within Los Angeles County, so short-term rental regulations fall under county jurisdiction rather than a city government. Investors should contact the Los Angeles County Department of Regional Planning to confirm current permit requirements, zoning restrictions, and any applicable ordinances before operating an STR. Regulations in this area can evolve, so staying current with local rules is important.
When is peak season for Airbnb in Altadena?
Peak season in Altadena runs from June through August, with July being the highest-earning month at an average of $3,344 in revenue. August follows closely at $3,219. The slowest months are January ($1,912) and February ($2,129), though the seasonal dip is relatively moderate compared to many vacation-oriented California markets, suggesting a mix of leisure and non-seasonal demand.
How many Airbnbs are there in Altadena?
There are currently 25 active Airbnb listings in Altadena as of April 2026. The market has seen significant growth, with a 59% year-over-year increase in active listings. The supply is split between one-bedroom properties (13 listings) and two-bedroom properties (9 listings), with remaining listings in other configurations.
How is Airbnb revenue calculated in Altadena?
The annual and monthly revenue figures for Altadena are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Altadena market
  • Average daily rate, occupancy, and RevPAN metrics by property size
  • Monthly and annual revenue trends based on trailing 12-month booking data
  • Popular amenity prevalence across active listings
  • Home value data from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the last update. Local regulations and tax obligations are subject to change; investors should verify current rules with Los Angeles County authorities before purchasing.

Next Steps

Ready to invest in Altadena's short-term rental market? Take action with these resources:

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