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Rabbu ROI Score
Altadena presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Altadena, CA is a small but growing short-term rental market nestled in the foothills above Pasadena, with just 25 active Airbnb listings and an average annual revenue of $29,628 per property. While the market's ADR of $161 sits well below the California state average of $551, the 59% year-over-year growth in active listings signals rising investor interest. High home values averaging $1,628,331 make the revenue-to-price ratio challenging, so investors will need to be selective in sourcing deals that pencil out.
According to Rabbu market data, the Altadena short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 25 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $161 |
| Average Occupancy Rate | vs. 43% state avg. | 42% |
| RevPAN | ADR * Occupancy Rate | $67 |
| Average Monthly Revenue | Historical 12-month average | $2,469 |
| Average Annual Revenue | Historical 12-month average | $29,628 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Altadena draws investor attention for its favorable supply-demand dynamics and proximity to the greater Los Angeles metro, though elevated home prices require careful underwriting to achieve positive returns.
Key investment factors
"Altadena presents a competitive but manageable opportunity for STR investors willing to navigate its high property acquisition costs. The market's favorable supply-demand balance — rated above average — is a genuine advantage, and with only 25 active listings, well-run properties can stand out. Seasonality is moderate: July peaks at $3,344 in average monthly revenue while January dips to $1,912, a spread of about 43% that's narrower than many California resort markets. Investors targeting two-bedroom properties will find the strongest return profile, but should plan conservatively given the below-average revenue-to-price ratio."
— Rabbu Market Analysis Team
Revenue in Altadena peaks during the summer months, with July leading at $3,344 and August close behind at $3,219, while January marks the low point at $1,912. The roughly $1,400 spread between peak and trough months indicates moderate seasonality, suggesting demand isn't purely vacation-driven and holds up reasonably well year-round.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,912 |
| February |
|
$2,129 |
| March |
|
$2,608 |
| April |
|
$2,348 |
| May |
|
$2,383 |
| June |
|
$2,806 |
| July |
|
$3,344 |
| August |
|
$3,219 |
| September |
|
$2,254 |
| October |
|
$2,295 |
| November |
|
$2,130 |
| December |
|
$2,196 |
The market is dominated by one-bedroom listings (13 of 25 total), with two-bedrooms accounting for another 9. The absence of larger properties (3+ bedrooms) in the data could represent an underserved niche, though investors should verify local demand before pursuing bigger configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 2 bedrooms |
|
9 |
Two-bedroom properties command $216 per night compared to $131 for one-bedrooms — a 65% premium that meaningfully outpaces the incremental cost of an extra bedroom in most cases. This pricing gap makes two-bedrooms the more compelling option for investors focused on nightly rate optimization.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$131 |
| 2 bedrooms |
|
$216 |
RevPAN for two-bedroom listings reaches $110, more than double the $49 figure for one-bedrooms, reflecting both higher nightly rates and stronger occupancy. This makes two-bedroom properties the clear leader in revenue efficiency on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$49 |
| 2 bedrooms |
|
$110 |
Two-bedroom properties in Altadena maintain a 51% occupancy rate, comfortably outperforming one-bedrooms at 38%. The 13-percentage-point gap suggests guests in this market have a clear preference for slightly larger spaces, which translates to more predictable cash flow for two-bedroom investors.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
38% |
| 2 bedrooms |
|
51% |
Two-bedroom listings generate $3,042 per month on average — roughly 50% more than the $2,030 earned by one-bedrooms. For investors weighing acquisition costs against income potential, the two-bedroom premium offers a materially better revenue baseline.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,030 |
| 2 bedrooms |
|
$3,042 |
At $36,515 annually, two-bedroom properties outpace one-bedrooms ($24,369) by over $12,000 per year. Given Altadena's high home values, the incremental revenue from a second bedroom can meaningfully improve an investor's return on investment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$24,369 |
| 2 bedrooms |
|
$36,515 |
Parking is a universal offering at 100% of listings — unsurprising for a suburban Southern California market where guests almost always arrive by car. Kitchens (96%), patios or balconies (76%), and self check-in (68%) round out the top amenities, signaling that guests expect a comfortable, self-sufficient stay experience rather than hotel-style service.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
96% |
| Patio or Balcony |
|
76% |
| Self Check-in |
|
68% |
| Dryer |
|
64% |
| Washer |
|
64% |
| Workspace |
|
64% |
| Backyard |
|
48% |
| Outdoor Furniture |
|
40% |
| BBQ Grill |
|
28% |
| Pets |
|
20% |
| EV Charger |
|
8% |
| Hot Tub |
|
8% |
| Pool |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Altadena Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Altadena's ROI Score of 42 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where demand is real but elevated property prices compress returns. The below-average revenue-to-price ratio is the primary drag, while average occupancy stability and market growth are offset by a genuinely favorable supply/demand balance. Investors should pair this data with thorough local regulatory research and focus on sourcing properties well below the $1.6M market average to unlock viable returns.
Understanding local STR regulations is essential before investing in Altadena. Here's the current regulatory landscape:
Altadena is an unincorporated community in Los Angeles County, California, so short-term rental operators should check with Los Angeles County's Department of Regional Planning for any permit or registration requirements that may apply. Regulations can differ from those in nearby incorporated cities, so verifying the current rules with county authorities before listing is essential.
Common restrictions in the greater Los Angeles area include occupancy limits, minimum-stay requirements, noise ordinances, and parking provisions. Homeowner association rules and deed restrictions may impose additional limitations, particularly in residential neighborhoods, so investors should review all applicable covenants before purchasing.
Short-term rental hosts in California are generally subject to transient occupancy taxes, and Los Angeles County may levy its own lodging tax on stays under 30 days. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the county tax collector's office.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Altadena can provide current regulatory guidance.
Financing an Airbnb investment in Altadena requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Altadena's STR market is likely to see continued supply growth as investor interest keeps pace with its 59% year-over-year listing increase, though this rapid expansion could put downward pressure on occupancy rates if demand doesn't keep up. Seasonal patterns suggest summer months (June through August) will remain the revenue sweet spot, with monthly earnings potentially reaching $2,800–$3,400, while winter months may hover closer to $1,900–$2,200. Occupancy is expected to hold in the low-to-mid 40% range market-wide, and ADR increases of 1–3% are plausible given the area's proximity to greater Los Angeles demand drivers."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the last update. Local regulations and tax obligations are subject to change; investors should verify current rules with Los Angeles County authorities before purchasing.
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