Amarillo, TX Airbnb Market Data, Statistics, and Occupancy Rates

Amarillo Short-Term Rental Market Overview

Amarillo presents an accessible entry point for short-term rental investors, with average home values around $323,200 and an ROI score of 55 out of 100 — placing it in the "Attractive Opportunity" tier. The market currently hosts 330 active Airbnb listings generating an average annual revenue of $17,671, and its ADR of $134 sits well below the Texas state average of $276, reflecting the region's affordable positioning. While occupancy holds at 33% (matching the state average), the relatively low property costs mean investors can achieve a reasonable revenue-to-price ratio that offsets the modest nightly rates.

Key Market Statistics

According to Rabbu market data, the Amarillo short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Amarillo

Amarillo appeals to investors seeking affordable property acquisition costs paired with a revenue-to-price ratio that compensates for the market's moderate occupancy and nightly rates.

Expert Market Assessment

"Amarillo represents a moderate opportunity for STR investors who prioritize affordability and manageable risk over high-revenue upside. Seasonality plays a clear role here — revenue nearly doubles from January's $931 to July's $1,894, so investors need to budget for meaningful off-season softness. The supply-demand balance is rated Average, and the 150% year-over-year growth in listings means competition is intensifying. That said, for investors targeting 3-bedroom properties (the market's most common and one of its best-performing configurations), the combination of $20,818 in average annual revenue and sub-$325K home prices creates a workable investment thesis."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Amarillo

Average revenue by month in Amarillo

Amarillo shows clear summer-weighted seasonality, with July ($1,894) and June ($1,887) delivering peak revenues that are roughly double January's low of $931. March is a notable shoulder-season performer at $1,688, while the fall and winter months cluster tightly in the $1,400–$1,450 range.

Active Airbnb listings by property size in Amarillo

Three-bedroom properties lead the supply at 105 listings, followed closely by 1-bedrooms (96) and 2-bedrooms (82), while 4-bedrooms (34), studios (7), and 5-bedrooms (5) are far less common. The scarcity of larger homes — particularly 5-bedroom properties — could represent an opportunity for investors willing to target that underserved niche.

Average daily rate (ADR) by property size in Amarillo

ADR scales predictably with size, rising from $82 for studios to $302 for 5-bedroom properties. The jump from 3-bedroom ($152) to 4-bedroom ($213) is particularly steep at roughly 40%, suggesting larger homes can command a significant premium per night in this market.

Average RevPAN by property size in Amarillo

Five-bedroom properties lead RevPAN at $82, nearly triple the studio figure of $23, while 3-bedrooms ($55) and 4-bedrooms ($53) perform comparably despite the 4-bedroom's much higher ADR — reflecting lower occupancy for the larger unit. For investors balancing acquisition cost against revenue efficiency, the 3-bedroom sweet spot stands out with solid RevPAN and the market's highest occupancy.

Average occupancy rates by property size in Amarillo

Occupancy is highest among 3-bedroom (36%) and 2-bedroom (35%) properties, while 4-bedrooms drop to just 25% — the lowest of any category. This pattern suggests that mid-sized homes best match traveler demand in Amarillo, providing more consistent booking flow and steadier cash flow.

Average monthly revenue by property size in Amarillo

Monthly revenue rises steeply with size: studios average $909, 3-bedrooms earn $1,734, and 5-bedroom homes top the chart at $4,234. However, the 5-bedroom category includes only 5 listings, so that figure may be skewed by a small sample of high-performing properties.

Average annual revenue by property size in Amarillo

Annual revenue ranges from $10,912 for studios to $50,813 for 5-bedroom homes, with 3-bedrooms generating a solid $20,818 — comfortably above the market average of $17,671. Given Amarillo's average home values of $323,200, larger properties need to be acquired at the right price to justify their higher carrying costs against their revenue potential.

Most common amenities for Airbnb listings in Amarillo

Parking (96%) and kitchens (96%) are near-universal, reflecting a guest base that expects practical, home-style accommodations — likely travelers passing through or visiting for work. Self check-in (84%), washer (83%), and dryer (82%) round out the top tier, while premium amenities like pools (8%), gyms (7%), and hot tubs (6%) remain rare, suggesting they could serve as differentiators for properties looking to command higher rates.

Understanding Amarillo's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Amarillo's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a balance of healthy revenue relative to property values alongside some softer metrics. The revenue-to-price ratio and occupancy stability both rate Average, meaning investors can expect reasonable returns without outsized risk, while the below-average market growth trend warrants attention as rapid supply expansion (150% YoY listing growth) could pressure future performance. Pairing these data points with thorough local regulatory research and a realistic seasonal revenue model will give investors the clearest picture of what this market can deliver.

Short-Term Rental Regulations in Amarillo

Understanding local STR regulations is essential before investing in Amarillo. Here's the current regulatory landscape:

Permit Requirements

The City of Amarillo and the State of Texas may require short-term rental operators to obtain permits or register their properties before listing them. Investors should verify current requirements directly with Amarillo's city planning or permitting office, as STR regulations can evolve quickly.

Key Restrictions

Common restrictions in Texas STR markets include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA rules can also impose additional constraints, so investors should review any deed restrictions or community guidelines before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in Texas are generally subject to the state's hotel occupancy tax, and local jurisdictions like Amarillo may levy their own occupancy or tourism taxes as well. Platforms such as Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Amarillo can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Amarillo's STR market is likely to see steady but unspectacular growth. The market growth trend currently sits below average, and a 150% year-over-year increase in active listings signals growing investor interest that could put pressure on occupancy if demand doesn't keep pace. Expect summer months to continue driving the strongest returns — June and July revenues historically run near $1,900 — while winter months like January may dip below $1,000. ADR increases of 1–3% are plausible, though investors should plan for occupancy rates hovering in the 30–36% range as the supply base matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Amarillo, TX

What is the average Airbnb occupancy rate in Amarillo?

The average occupancy rate for Airbnb listings in Amarillo is currently 33%, which matches the Texas state average. Occupancy varies by property size, with 3-bedroom units achieving the highest rate at 36%, while 4-bedroom properties lag at 25%. Investors should factor in this moderate occupancy when building revenue projections, as it reflects the market's demand patterns.

How much do Airbnb hosts make in Amarillo?

On average, Airbnb hosts in Amarillo earn approximately $1,472 per month or $17,671 per year based on trailing 12-month performance data. Revenue varies significantly by property size — studios average around $909 per month while 5-bedroom properties can bring in roughly $4,234 monthly. Peak summer months like July can push monthly earnings close to $1,900, while January tends to be the slowest month at around $931.

Is Amarillo a good market for Airbnb investment?

Amarillo scores 55 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" designation. The market's strength lies in its affordable home values (averaging $323,200), which create a reasonable revenue-to-price ratio even with moderate nightly rates. Investors should be aware that market growth trends are currently below average and listing supply has grown significantly, so careful property selection and competitive pricing will be important for success.

What is the average daily rate (ADR) for Airbnb in Amarillo?

The average daily rate in Amarillo is $134, which is considerably lower than the Texas state average of $276. ADR scales meaningfully with property size: studios average $82 per night, while 5-bedroom homes command around $302. This lower ADR reflects Amarillo's affordable cost of living and positioning as a value-oriented market for travelers.

Are short-term rentals legal in Amarillo?

Short-term rentals do operate in Amarillo, with 330 active Airbnb listings currently in the market. However, specific permit requirements, zoning rules, and regulatory restrictions can change, so prospective investors should check directly with the City of Amarillo and relevant Texas state agencies to ensure full compliance before launching an STR. HOA rules and deed restrictions may also apply depending on the property.

When is peak season for Airbnb in Amarillo?

Peak season in Amarillo runs through the summer months, with July delivering the highest average revenue at $1,894, closely followed by June at $1,887. March also stands out as a strong shoulder-season month at $1,688, possibly driven by spring travel through the Texas Panhandle. The slowest months are January ($931) and February ($984), creating a pronounced seasonal spread that investors should plan around.

How many Airbnbs are there in Amarillo?

As of April 2026, there are 330 active Airbnb listings in Amarillo. The supply has grown 150% year over year, indicating significant new investor interest in the market. Three-bedroom properties make up the largest share with 105 listings, followed by 1-bedrooms (96) and 2-bedrooms (82), while studios and 5-bedroom homes remain relatively scarce.

How is Airbnb revenue calculated in Amarillo?

The annual and monthly revenue figures for Amarillo are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Historical occupancy and average daily rate (ADR) trends across trailing 12-month periods
• Revenue and RevPAN metrics broken down by property size and month
• Popular amenity data based on active listing features
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.