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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
American Fork presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
American Fork, UT is a growing short-term rental market nestled in Utah County, with 79 active Airbnb listings and an average annual revenue of $22,386 per property. The market's ROI score of 54 out of 100 reflects a competitive landscape where strong occupancy stability and positive growth trends are tempered by elevated home values averaging $703,604 and tighter supply/demand dynamics. With a 93% year-over-year increase in active listings, investor interest is clearly accelerating, making selective deal sourcing essential for those looking to enter this market.
According to Rabbu market data, the American Fork short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 79 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $141 |
| Average Occupancy Rate | vs. 42% state avg. | 34% |
| RevPAN | ADR * Occupancy Rate | $47 |
| Average Monthly Revenue | Historical 12-month average | $1,865 |
| Average Annual Revenue | Historical 12-month average | $22,386 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to American Fork for its proximity to Silicon Slopes tech employers, Wasatch Front recreation, and above-average occupancy stability despite a rapidly expanding listing pool.
Key investment factors
"American Fork presents a moderate opportunity that rewards careful property selection. The market's above-average occupancy stability and positive growth trajectory are encouraging, but the below-average revenue-to-price ratio—driven by home values north of $700,000—means investors need to target higher-earning property configurations to make the numbers work. Seasonality is notable: July peaks at $2,742 in average monthly revenue while February dips to $1,412, creating roughly a 2:1 spread between the best and softest months. Investors who can secure well-located 3- or 4-bedroom properties and maintain strong summer performance stand the best chance of achieving competitive returns in this increasingly crowded field."
— Rabbu Market Analysis Team
Revenue in American Fork peaks sharply in July at $2,742 and stays elevated through August ($2,552), while February marks the low point at $1,412—creating a seasonal spread of nearly $1,330. This pronounced summer surge, likely tied to outdoor recreation and family travel along the Wasatch Front, means investors should plan for 4–5 months of below-average revenue and price aggressively during peak season.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,583 |
| February |
|
$1,412 |
| March |
|
$1,777 |
| April |
|
$1,609 |
| May |
|
$1,686 |
| June |
|
$2,219 |
| July |
|
$2,742 |
| August |
|
$2,552 |
| September |
|
$1,799 |
| October |
|
$1,758 |
| November |
|
$1,448 |
| December |
|
$1,796 |
One-bedroom units (24 listings) and 3-bedroom homes (23 listings) dominate supply, while 2-bedroom properties are notably scarce with just 10 active listings. Given that 2-bedrooms also post the highest occupancy rate at 46%, this relative undersupply could represent an opportunity for investors willing to target that configuration.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
24 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
23 |
| 4 bedrooms |
|
14 |
ADR scales steeply with size in American Fork, jumping from $63 for 1-bedroom units to $223 for 4-bedroom properties—a 3.5x premium. The sharpest rate jump occurs between 2-bedrooms ($125) and 4-bedrooms ($223), suggesting that larger homes capture a meaningful nightly rate premium that can help offset higher acquisition and maintenance costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$63 |
| 2 bedrooms |
|
$125 |
| 3 bedrooms |
|
$140 |
| 4 bedrooms |
|
$223 |
Four-bedroom properties deliver the strongest RevPAN at $79, followed by 2-bedrooms at $57, which outperform 3-bedrooms ($43) despite a lower ADR thanks to superior occupancy. One-bedroom units trail significantly at just $18 RevPAN, indicating that smaller units in this market may struggle to justify their investment without exceptionally lean operating costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$18 |
| 2 bedrooms |
|
$57 |
| 3 bedrooms |
|
$43 |
| 4 bedrooms |
|
$79 |
Two-bedroom units lead occupancy at 46%, well above the market average of 34% and significantly outpacing 1-bedrooms at 29%. Three-bedroom (31%) and 4-bedroom (36%) properties fall in between, suggesting that mid-size units strike the best balance between affordability for guests and consistent booking demand.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
29% |
| 2 bedrooms |
|
46% |
| 3 bedrooms |
|
31% |
| 4 bedrooms |
|
36% |
Monthly revenue ranges from $932 for 1-bedroom listings to $2,663 for 4-bedroom properties, with each step up in bedrooms adding roughly $500–$600 in average monthly income. For investors focused on cash flow, the jump from 3-bedroom ($2,055) to 4-bedroom ($2,663) represents an additional $608 per month, which may justify the higher price point depending on acquisition costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$932 |
| 2 bedrooms |
|
$1,512 |
| 3 bedrooms |
|
$2,055 |
| 4 bedrooms |
|
$2,663 |
Annual revenue in American Fork roughly triples from 1-bedroom units ($11,189) to 4-bedroom homes ($31,964), with 3-bedroom properties earning $24,670—a solid mid-tier option. Given average home values of $703,604, investors will want to model acquisition costs carefully against these revenue tiers to identify the configuration that delivers the best yield for their specific property.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$11,189 |
| 2 bedrooms |
|
$18,149 |
| 3 bedrooms |
|
$24,670 |
| 4 bedrooms |
|
$31,964 |
Parking (96%), kitchen access (95%), and self check-in (89%) are near-universal in American Fork listings, reflecting guest expectations for a suburban, home-like experience. Differentiators like hot tubs (14%), pools (10%), and EV chargers (6%) remain rare, offering potential competitive advantages for listings that include them—particularly given the market's proximity to outdoor recreation and tech-savvy travelers.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
95% |
| Self Check-in |
|
89% |
| Washer |
|
86% |
| Dryer |
|
82% |
| Workspace |
|
51% |
| Backyard |
|
51% |
| Patio or Balcony |
|
43% |
| Outdoor Furniture |
|
41% |
| BBQ Grill |
|
34% |
| Pets |
|
32% |
| Hot Tub |
|
14% |
| Pool |
|
10% |
| EV Charger |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | American Fork Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
American Fork's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest and demand are real but higher home prices and an expanding supply base create headwinds for easy returns. The market's above-average occupancy stability and growth trend are positive signals, yet the below-average revenue-to-price ratio and supply/demand balance indicate that not every property will pencil out—careful deal sourcing is essential. Investors should pair these metrics with up-to-date local regulatory research and neighborhood-level analysis to identify the specific opportunities where the math works best.
Understanding local STR regulations is essential before investing in American Fork. Here's the current regulatory landscape:
American Fork, Utah may require a short-term rental permit or business license before listing a property on platforms like Airbnb. Investors should verify current permit requirements directly with the City of American Fork and review any applicable Utah state regulations before operating.
Common restrictions in Utah municipalities can include occupancy limits per bedroom, minimum stay requirements, noise and nuisance ordinances, designated parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Some cities also impose annual permit caps, so confirming availability before purchasing is advisable.
Short-term rental operators in Utah are generally subject to state and county transient room taxes, as well as applicable sales tax. Major platforms often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Utah State Tax Commission and local authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in American Fork can provide current regulatory guidance.
Financing an Airbnb investment in American Fork requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, American Fork is likely to see continued listing growth given the 93% year-over-year supply increase, which could put modest downward pressure on occupancy rates unless demand keeps pace. Seasonal patterns suggest summer months (June through August) will remain the primary revenue drivers, with ADRs potentially holding steady or inching up 1–3% as the market matures. Occupancy stability scores above average, so investors who price competitively and target underserved property sizes—particularly 2-bedroom units—may find room to outperform the market average of 34%. We estimate annual revenues for well-managed larger properties could approach $30,000–$32,000, though individual results will depend heavily on pricing strategy and property quality."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and permit availability can change and should be verified before investing.
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