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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Arcata presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Arcata, CA is a small but notable short-term rental market on California's North Coast, with 150 active Airbnb listings and an average annual revenue of $31,074 per property. While average daily rates sit well below the state average at $163 and occupancy runs at 29%, the market's above-average occupancy stability and proximity to Humboldt Bay, redwood forests, and Cal Poly Humboldt create a steady base of leisure and university-related demand. Investors should approach selectively, as the ROI score of 48 out of 100 signals competitive conditions where deal quality matters more than market-wide momentum.
According to Rabbu market data, the Arcata short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 150 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $163 |
| Average Occupancy Rate | vs. 43% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $47 |
| Average Monthly Revenue | Historical 12-month average | $2,589 |
| Average Annual Revenue | Historical 12-month average | $31,074 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors consider Arcata for its stable university-driven demand base and outdoor tourism appeal, though competitive pricing and selective property acquisition are critical given tightening supply/demand dynamics.
Key investment factors
"Arcata represents a competitive but workable opportunity for investors who can source the right property at the right price. The market's ROI score of 48 reflects solid occupancy stability offset by below-average growth trends and an expanding supply base that's outpacing demand. Seasonality is pronounced — revenue swings from roughly $1,448 in January to $4,249 in July — so investors should plan for leaner winter months when modeling cash flow. Properties with three or more bedrooms tend to deliver meaningfully better returns, and those that lean into the market's outdoor-lifestyle appeal with amenities like hot tubs, backyards, and pet-friendliness may find a genuine edge."
— Rabbu Market Analysis Team
Arcata's revenue follows a strong summer peak, with July ($4,249) and August ($4,219) generating nearly three times the revenue of the slowest month, January ($1,448). This pronounced seasonality means investors should budget for lean winter months and consider pricing strategies that maximize capture during the June–September window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,448 |
| February |
|
$1,550 |
| March |
|
$2,129 |
| April |
|
$2,192 |
| May |
|
$2,701 |
| June |
|
$3,192 |
| July |
|
$4,249 |
| August |
|
$4,219 |
| September |
|
$2,962 |
| October |
|
$2,422 |
| November |
|
$2,130 |
| December |
|
$1,877 |
One-bedroom units dominate supply with 70 of 150 total listings, followed by 2-bedrooms at 40 listings. Larger properties are notably scarce — only 14 three-bedroom and 7 four-bedroom listings — which could signal an opportunity for investors willing to enter at a higher price point where competition is thinner.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
19 |
| 1 bedroom |
|
70 |
| 2 bedrooms |
|
40 |
| 3 bedrooms |
|
14 |
| 4 bedrooms |
|
7 |
ADR rises sharply with size, from $131 for 1-bedrooms to $326 for 4-bedroom properties, representing a 2.5x premium. Interestingly, studios command $173 — higher than 1-bedrooms — suggesting that well-curated smaller spaces can punch above their weight on nightly pricing in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$173 |
| 1 bedroom |
|
$131 |
| 2 bedrooms |
|
$168 |
| 3 bedrooms |
|
$211 |
| 4 bedrooms |
|
$326 |
Revenue per available night climbs steadily from $41 for 1-bedrooms to $89 for 4-bedroom properties, with 3-bedrooms delivering $56. The jump to 4-bedrooms is especially notable, nearly doubling the RevPAN of smaller configurations and reflecting both higher rates and strong booking demand for larger group-friendly accommodations.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$45 |
| 1 bedroom |
|
$41 |
| 2 bedrooms |
|
$45 |
| 3 bedrooms |
|
$56 |
| 4 bedrooms |
|
$89 |
Occupancy rates are relatively flat across property sizes, ranging from 26% for studios to 31% for 1-bedrooms, with 2-, 3-, and 4-bedroom units all sitting at 27%. This consistency suggests that revenue differentiation in Arcata is driven primarily by rate rather than occupancy, making ADR optimization the key lever for hosts.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
26% |
| 1 bedroom |
|
31% |
| 2 bedrooms |
|
27% |
| 3 bedrooms |
|
27% |
| 4 bedrooms |
|
27% |
Four-bedroom properties lead with $4,674 in average monthly revenue, followed by 3-bedrooms at $3,433 and 2-bedrooms at $2,969. One-bedroom units trail at $1,985, while studios outperform them at $2,474 — reinforcing that the 1-bedroom segment faces the most competition relative to its earning potential.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,474 |
| 1 bedroom |
|
$1,985 |
| 2 bedrooms |
|
$2,969 |
| 3 bedrooms |
|
$3,433 |
| 4 bedrooms |
|
$4,674 |
Annual revenue ranges from $23,820 for 1-bedroom listings to $56,088 for 4-bedroom properties, with each step up in size delivering a meaningful income boost. Given that 4-bedrooms earn nearly 2.4 times what 1-bedrooms generate while representing less than 5% of supply, larger properties present the strongest return potential for investors who can absorb the higher acquisition cost.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$29,697 |
| 1 bedroom |
|
$23,820 |
| 2 bedrooms |
|
$35,635 |
| 3 bedrooms |
|
$41,204 |
| 4 bedrooms |
|
$56,088 |
Parking and kitchen access are near-universal at 96% of listings, while self check-in (83%) and backyard space (75%) reflect the outdoor-oriented, independent-traveler profile of Arcata's guest base. A dedicated workspace appears in 51% of listings — notable for a smaller market — and pet-friendliness (43%) signals an opportunity to capture travelers exploring the North Coast with their animals.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
96% |
| Self Check-in |
|
83% |
| Backyard |
|
75% |
| Patio or Balcony |
|
67% |
| Outdoor Furniture |
|
57% |
| Workspace |
|
51% |
| Washer |
|
45% |
| Dryer |
|
43% |
| Pets |
|
43% |
| BBQ Grill |
|
25% |
| Hot Tub |
|
19% |
| Sauna |
|
13% |
| EV Charger |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Arcata Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
Arcata's ROI score of 48 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand drivers but requires more selective deal sourcing to generate attractive returns. The score reflects an average revenue-to-price ratio and above-average occupancy stability, tempered by below-average marks on market growth trends and supply/demand balance — the latter consistent with the rapid 206% increase in active listings. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 3–4 bedrooms) where competition is thinner and per-unit returns are strongest.
Understanding local STR regulations is essential before investing in Arcata. Here's the current regulatory landscape:
The City of Arcata and Humboldt County may require short-term rental permits or registration before listing a property. Investors should verify current permit requirements directly with the City of Arcata's planning department and check whether California state-level compliance obligations apply to their specific property.
Common STR restrictions in California municipalities include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking provisions, and caps on the number of permitted rentals in a given area. HOA rules may impose additional limitations, so reviewing CC&Rs is essential before purchasing a property intended for short-term rental use.
Short-term rental operators in California are generally subject to transient occupancy taxes (TOT), and Humboldt County may levy additional local tourism or assessment fees. Platforms like Airbnb often collect and remit some taxes on behalf of hosts, but operators should confirm their full obligations with the Arcata city treasurer and the California Department of Tax and Fee Administration.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Arcata can provide current regulatory guidance.
Financing an Airbnb investment in Arcata requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Arcata's short-term rental performance is likely to track its established seasonal pattern, with summer months (July–August) continuing to deliver roughly two to three times the revenue of the winter trough. ADR increases may be modest — likely in the 1–3% range — given below-average market growth trends and a 206% year-over-year increase in active listings that's adding competitive pressure. Occupancy stability remains a relative bright spot, so investors with well-positioned, amenity-rich properties should be able to maintain bookings in the mid-to-upper 20s percent range year-round, with summer peaks pushing considerably higher. Careful pricing strategy and differentiation will be essential as supply continues to expand."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions can shift due to regulatory changes, economic factors, or seasonal variations. Local short-term rental regulations vary and may change. Always verify permit requirements and tax obligations with municipal authorities before investing.
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