Ardmore, OK Airbnb Market Data, Statistics, and Occupancy Rates

Ardmore Short-Term Rental Market Overview

Ardmore, OK stands out as a small-market opportunity where favorable property prices amplify short-term rental returns. With an average home value of $270,273 and annual STR revenue averaging $24,820, the revenue-to-price ratio lands above average — a key draw for investors seeking cash-flow-positive properties without big-city price tags. The market is still compact at just 27 active Airbnb listings, which means early entrants can establish themselves before competition intensifies.

Key Market Statistics

According to Rabbu market data, the Ardmore short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ardmore

Ardmore's above-average revenue-to-price ratio and low competition make it compelling for investors seeking affordable entry into the STR market.

Expert Market Assessment

"Ardmore presents a moderate-to-attractive opportunity for STR investors willing to operate in a smaller Oklahoma market. Revenue stays above $2,000 a month for roughly half the year, with October through March — excluding January — forming a surprisingly strong late-season corridor. The main watch item is the 29% average occupancy rate, which, while on par with the state average, means properties sit vacant more often than not. Pairing competitive pricing with in-demand amenities like pet-friendliness and a well-equipped kitchen will be essential to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ardmore

Average revenue by month in Ardmore

Revenue in Ardmore swings from a low of $1,023 in January to a high of $2,573 in March, with a roughly 2.5x spread between the weakest and strongest months. Six months exceed $2,000, signaling that while there is clear seasonality, revenue is reasonably well-distributed across the year rather than concentrated in a single peak season.

Active Airbnb listings by property size in Ardmore

Three-bedroom properties dominate supply with 13 of the 27 active listings, while 1-bedroom units account for just 5. The absence of 2-bedroom, 4-bedroom, and larger listings in the data could signal an underserved niche worth exploring for investors looking to differentiate.

Average daily rate (ADR) by property size in Ardmore

ADR nearly doubles from $95 for 1-bedroom listings to $169 for 3-bedroom properties. The premium on larger units is substantial, though investors should weigh higher nightly rates against the lower occupancy that 3-bedroom listings experience in this market.

Average RevPAN by property size in Ardmore

Despite their lower nightly rate, 1-bedroom listings deliver the highest RevPAN at $46, edging out 3-bedroom properties at $41. This reflects the significantly higher occupancy that smaller units maintain, making them slightly more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Ardmore

One-bedroom listings enjoy a 49% occupancy rate — more than double the 24% average for 3-bedroom properties. For investors prioritizing consistent bookings and steady cash flow, smaller units clearly offer more reliable fill rates in Ardmore.

Average monthly revenue by property size in Ardmore

Three-bedroom properties earn $2,122 per month on average, roughly 55% more than the $1,365 generated by 1-bedroom units. The higher absolute revenue from larger properties comes despite lower occupancy, driven by the significantly higher nightly rate.

Average annual revenue by property size in Ardmore

At $25,466 annually, 3-bedroom listings generate over $9,000 more per year than 1-bedroom units ($16,390). However, when factoring in acquisition and operating costs, the higher RevPAN of 1-bedroom properties may deliver a competitive return on a smaller initial investment.

Most common amenities for Airbnb listings in Ardmore

Every active listing in Ardmore offers a kitchen, and near-universal amenities include parking (96%), self check-in (96%), and laundry facilities (93%). Pet-friendliness is notably prevalent at 70%, suggesting strong guest demand from travelers with pets — an expectation investors should plan to meet to stay competitive.

Understanding Ardmore's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ardmore's ROI Score of 71 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by its above-average revenue-to-price ratio — the most heavily weighted factor at 40%. Occupancy stability, market growth, and supply/demand balance all rate as average, meaning the market's appeal hinges more on affordability than on outsized demand. Investors should pair these metrics with local regulatory research and a conservative underwriting approach to confirm the opportunity fits their return targets.

Short-Term Rental Regulations in Ardmore

Understanding local STR regulations is essential before investing in Ardmore. Here's the current regulatory landscape:

Permit Requirements

Investors considering short-term rentals in Ardmore, Oklahoma should verify whether the city requires a specific STR permit or business registration before listing a property. Contacting the Ardmore city clerk's office or planning department is the best first step to confirm current requirements.

Key Restrictions

Common STR restrictions in Oklahoma municipalities can include occupancy limits based on bedroom count, minimum-stay requirements, noise and nuisance ordinances, off-street parking mandates, and HOA or neighborhood covenant limitations. Investors should review both city-level codes and any applicable homeowners association rules before purchasing a property.

Tax Obligations

Short-term rental operators in Oklahoma are generally subject to state and local occupancy taxes, as well as Oklahoma sales tax. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with the Oklahoma Tax Commission and the City of Ardmore.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ardmore can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ardmore's STR market is likely to see continued supply growth — active listings surged 132% year over year — though the small base means the absolute number of new entrants may remain manageable. Revenue seasonality suggests demand holds steady through fall and winter, with occupancy rates estimated to hover around 28–32%. ADR could edge up modestly in the 2–4% range as hosts refine pricing strategies in this maturing market, but investors should plan for softer months like January and September when revenue dips below $1,600."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ardmore, OK

What is the average Airbnb occupancy rate in Ardmore?

The average Airbnb occupancy rate in Ardmore is currently 29%, which is slightly above the Oklahoma state average of 28%. Occupancy varies significantly by property size — 1-bedroom listings average 49% occupancy, while 3-bedroom properties come in around 24%. Investors targeting smaller units may enjoy more consistent bookings.

How much do Airbnb hosts make in Ardmore?

On average, Airbnb hosts in Ardmore earn approximately $2,068 per month and $24,820 per year based on trailing 12-month booking data. Three-bedroom properties tend to generate the most revenue at roughly $2,122/month ($25,466/year), while 1-bedroom units average about $1,365/month ($16,390/year). Actual results depend on property quality, pricing, and management.

Is Ardmore a good market for Airbnb investment?

Ardmore scores a 71 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' designation. The market's above-average revenue-to-price ratio is its standout feature — average home values of $270,273 paired with $24,820 in annual revenue create a favorable return profile. Competition is limited with just 27 active listings, though investors should account for moderate occupancy rates and verify local regulations.

What is the average daily rate (ADR) for Airbnb in Ardmore?

The average daily rate for Airbnb listings in Ardmore is $156, which is below the Oklahoma state average of $219. ADR varies by property size: 1-bedroom listings average $95 per night, while 3-bedroom properties command $169 per night. The lower ADR relative to the state reflects Ardmore's more affordable positioning, which also translates to lower acquisition costs for investors.

Are short-term rentals legal in Ardmore?

Short-term rentals are generally permitted in Ardmore, Oklahoma, but investors should verify current local regulations by contacting the city's planning department or clerk's office. Municipal rules can include permit requirements, occupancy limits, and tax obligations. It's also important to check for any HOA restrictions that may apply to a specific property.

When is peak season for Airbnb in Ardmore?

Ardmore's revenue pattern shows a broad peak rather than a single spike. The strongest months include October ($2,471), March ($2,573), December ($2,562), and November ($2,505). January is the softest month at $1,023, followed by September at $1,530. This relatively distributed seasonal curve means investors can expect decent revenue across much of the year, with winter holidays and fall providing the best returns.

How many Airbnbs are there in Ardmore?

As of April 2026, there are 27 active Airbnb listings in Ardmore. The market has seen substantial growth, with a 132% year-over-year increase in active listings. The current supply is concentrated in 3-bedroom properties (13 listings) and 1-bedroom units (5 listings), leaving potential gaps in other property sizes.

How is Airbnb revenue calculated in Ardmore?

The annual and monthly revenue figures for Ardmore are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ardmore market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify current rules with Ardmore and Oklahoma authorities before investing. Individual property performance will vary based on location, quality, pricing strategy, and management approach.