Arley, AL Airbnb Market Data, Statistics, and Occupancy Rates

Arley Short-Term Rental Market Overview

Arley, Alabama is a small, lake-oriented short-term rental market where a handful of large properties command premium nightly rates averaging $665 — nearly three times the state average. With just 17 active listings and average annual revenue of $50,473, the market caters primarily to group and family getaways drawn by waterfront access. Listing growth has surged 156% year-over-year, signaling rising investor awareness, though occupancy at 16% remains well below the 38% Alabama state average, suggesting demand is highly seasonal.

Key Market Statistics

According to Rabbu market data, the Arley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Arley

Investors look at Arley for its high ADR driven by lakefront appeal and large-group accommodations, though the market demands careful deal sourcing given modest occupancy and elevated home values.

Expert Market Assessment

"Arley represents a competitive but niche opportunity, scoring 51 out of 100 on Rabbu's ROI scale. The market's strength lies in its exceptionally high ADR and the concentrated appeal of lakefront, large-group properties — but below-average occupancy (16%) and a heavy seasonal revenue swing from a January low of $1,432 to a July peak of $8,476 mean cash flow requires careful planning. Investors who can secure properties at favorable price points and optimize for shoulder-season bookings stand to benefit, while those paying top dollar for average home values near $879,205 will need strong execution to hit target returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Arley

Average revenue by month in Arley

Arley's revenue profile is sharply seasonal: July leads at $8,476 while January bottoms out at just $1,432, creating a nearly 6× spread between peak and trough. A secondary October bump to $5,544 offers a welcome revenue pocket outside the core summer window, but investors should budget for thin winter months.

Active Airbnb listings by property size in Arley

The entire active supply in Arley consists of 5-bedroom properties (6 listings with size data available), indicating the market is squarely oriented toward large group and family stays. Smaller configurations are effectively absent, which could represent either a lack of demand for them or an untested niche.

Average daily rate (ADR) by property size in Arley

Five-bedroom properties in Arley command an average daily rate of $925, reflecting the premium guests are willing to pay for spacious lakefront accommodations. With only one property size represented, investors considering different configurations would be entering uncharted territory in this market.

Average RevPAN by property size in Arley

Five-bedroom listings generate a RevPAN of $121, which factors in the market's low occupancy rate and tempers the headline ADR figure considerably. This metric underscores that while nightly rates are high, filling the calendar consistently is the primary challenge for maximizing returns.

Average occupancy rates by property size in Arley

Five-bedroom properties average just 13% occupancy, meaning they're booked roughly 47 nights per year. This low fill rate is the market's most significant headwind and suggests revenue is concentrated in a relatively small number of high-value bookings rather than steady cash flow.

Average monthly revenue by property size in Arley

At $10,836 per month on average, 5-bedroom properties in Arley generate substantial revenue when booked, more than double the overall market average of $4,206. The gap reflects the premium pricing power of larger lakefront homes even amid low occupancy.

Average annual revenue by property size in Arley

Five-bedroom listings produce approximately $130,043 in annual revenue, which against an average home value of $879,205 implies a gross yield near 14.8%. While the top-line number is attractive, investors should weigh the carrying costs of a high-value property against the seasonal and occupancy risks unique to this market.

Most common amenities for Airbnb listings in Arley

Every listing in Arley offers a kitchen, washer, dryer, and parking — these are table stakes for the group-stay market. Lake access (71%) and waterfront positioning (65%) are the defining differentiators, signaling that proximity to the water is the core draw and a must-have for competitive listings.

Understanding Arley's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Arley's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine appeal but requires disciplined deal selection. The revenue-to-price ratio scores average, while occupancy stability and market growth trend both come in below average — reflecting the seasonal demand concentration and rapid supply growth that define this small lakefront market. Pairing this score with thorough local regulatory research and a realistic occupancy model will help investors determine whether a specific property pencils out.

Short-Term Rental Regulations in Arley

Understanding local STR regulations is essential before investing in Arley. Here's the current regulatory landscape:

Permit Requirements

Operators in Arley, Alabama should verify whether Winston County or the state of Alabama requires a short-term rental permit, business license, or registration before listing a property. Requirements can change quickly in growing markets, so checking with local planning and revenue offices is a prudent first step.

Key Restrictions

Common STR restrictions in rural Alabama communities may include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules during certain seasons. Investors should also review any HOA or deed restrictions on the specific property, as lakefront developments sometimes carry covenants that limit or prohibit short-term rentals.

Tax Obligations

Alabama levies a statewide lodging tax on short-term rentals, and county-level or municipal lodging taxes may also apply in the Arley area. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but hosts should confirm full compliance with state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Arley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Arley's STR performance will likely remain tightly tied to summer and early-fall lake tourism, with July continuing as the revenue peak. Occupancy may drift modestly upward as the supply of new listings finds its footing, but investors should plan around occupancy in the 15–20% range unless they actively target shoulder-season bookings. ADR could hold steady or see 1–3% softening if supply continues expanding without a proportional rise in demand, so pricing strategy and amenity quality will be differentiators in this competitive niche."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Arley, AL

What is the average Airbnb occupancy rate in Arley?

The average Airbnb occupancy rate in Arley is currently 16%, which is significantly below the Alabama state average of 38%. This reflects the market's highly seasonal nature, with demand concentrated in summer months and slower periods through winter. Properties that invest in amenities and target shoulder-season guests may outperform this average.

How much do Airbnb hosts make in Arley?

Airbnb hosts in Arley earn an average of $4,206 per month and approximately $50,473 per year based on trailing 12-month historical data. Revenue is heavily seasonal — ranging from about $1,432 in January to $8,476 in July — so monthly income can vary dramatically. Five-bedroom properties, which represent the market's core listing type, average $10,836 per month and roughly $130,043 annually.

Is Arley a good market for Airbnb investment?

Arley scores 51 out of 100 on Rabbu's ROI Score, categorized as a 'Competitive Opportunity.' The market offers premium nightly rates and strong lakefront appeal, but below-average occupancy stability and modest market growth trends mean investors need to source deals selectively. Properties with standout amenities like lake access, waterfront positioning, and group-friendly layouts tend to perform best.

What is the average daily rate (ADR) for Airbnb in Arley?

The average daily rate in Arley is $665, which is nearly 2.7 times the Alabama state average of $247. This premium reflects the prevalence of large, lakefront properties that cater to families and groups willing to pay more per night for a destination experience.

Are short-term rentals legal in Arley?

Short-term rentals are generally permitted in Arley, Alabama, but specific requirements such as permits, licenses, or registration may apply at the county or state level. Investors should confirm current regulations with local authorities and review any HOA or deed restrictions on the property before purchasing.

When is peak season for Airbnb in Arley?

Peak season in Arley centers on summer, with July delivering the highest average monthly revenue at $8,476. June and August also perform strongly at $5,719 and $5,752 respectively. October sees a notable secondary bump to $5,544, likely from fall foliage and cooler-weather lake activities, while January and February are the slowest months.

How many Airbnbs are there in Arley?

There are currently 17 active Airbnb listings in Arley as of April 2026. The market has seen significant growth, with listings increasing 156% year-over-year. Despite this growth, the market remains small, which can mean both less competition and a more concentrated demand base.

How is Airbnb revenue calculated in Arley?

The annual and monthly revenue figures for Arley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, exclude regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for the Arley market
• Revenue and yield metrics based on trailing 12-month historical booking performance
• Property size breakdowns covering listings, ADR, occupancy, and revenue by bedroom count
• Amenity prevalence data across active listings to identify guest expectations
• Home value estimates sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with local authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.