Arroyo Seco, NM Airbnb Market Data, Statistics, and Occupancy Rates

Arroyo Seco Short-Term Rental Market Overview

Arroyo Seco, NM is a small but distinctive short-term rental market nestled near the Taos ski corridor, currently hosting just 32 active Airbnb listings. With an average daily rate of $310—well above New Mexico's $249 state average—the market commands premium nightly pricing, though occupancy sits at 30%, slightly below the 36% state benchmark. Average annual revenue of $41,218 per listing reflects solid earning potential for a micro-market, and the 47% year-over-year growth in active listings signals rising investor interest in this mountain community.

Key Market Statistics

According to Rabbu market data, the Arroyo Seco short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Arroyo Seco

Investors are drawn to Arroyo Seco for its premium nightly rates, proximity to Taos-area ski and outdoor recreation, and a still-small competitive landscape that rewards differentiated properties.

Expert Market Assessment

"Arroyo Seco presents an attractive but measured opportunity for STR investors willing to navigate a compact, seasonal market. Revenue peaks sharply in August ($5,155) and July ($4,923), with a secondary winter bump in December ($3,899) and March ($4,561), while April marks the softest month at just $1,650—a spread of over $3,500 between peak and trough. The market's premium ADR and small listing count favor operators who invest in quality and amenities, particularly 3-bedroom properties that deliver meaningful revenue advantages. However, high average home values of nearly $943,000 and below-average occupancy temper the yield picture, making careful property selection and pricing strategy essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Arroyo Seco

Average revenue by month in Arroyo Seco

Arroyo Seco exhibits a pronounced dual-peak seasonality, with August ($5,155) and July ($4,923) leading as the strongest months, followed by a winter surge in March ($4,561) and December ($3,899). April is the clear low point at just $1,650, creating a peak-to-trough spread of over $3,500 that investors should plan for with appropriate cash reserves.

Active Airbnb listings by property size in Arroyo Seco

The 32 active listings skew toward mid-size properties, with 2-bedrooms (10 listings) and 3-bedrooms (9 listings) making up the bulk of supply, while 1-bedroom units account for only 5 listings. The limited supply across all sizes—and particularly the scarcity of 1-bedrooms—could signal either soft demand for smaller units or a potential niche opportunity for studio/1-bedroom investors willing to test the market.

Average daily rate (ADR) by property size in Arroyo Seco

ADR scales dramatically with size in Arroyo Seco: 1-bedroom listings average $181, 2-bedrooms reach $254, and 3-bedroom properties command $419 per night—more than double the 1-bedroom rate. The steep premium for 3-bedroom units suggests guests are willing to pay significantly more for space, making larger properties the strongest candidates for rate-driven revenue strategies.

Average RevPAN by property size in Arroyo Seco

Three-bedroom properties deliver the highest RevPAN at $130, nearly 3.5 times the $37 earned by 1-bedroom units, with 2-bedrooms falling in between at $91. This gap underscores that 3-bedroom listings not only charge more per night but convert that pricing power into meaningfully better revenue efficiency after factoring in occupancy.

Average occupancy rates by property size in Arroyo Seco

Two-bedroom listings lead occupancy at 36%—matching the state average—while 3-bedrooms come in at 31% and 1-bedrooms trail at just 21%. The relatively low 1-bedroom occupancy suggests these smaller units struggle to attract consistent bookings in this mountain-oriented market, which could challenge cash-flow stability for studio or 1-bedroom investors.

Average monthly revenue by property size in Arroyo Seco

Three-bedroom properties are the clear top earners at $4,437 per month, outpacing 2-bedrooms ($2,685) by 65% and 1-bedrooms ($2,260) by nearly double. For investors weighing acquisition costs against monthly cash flow, the jump from a 2-bedroom to a 3-bedroom delivers a disproportionate revenue boost.

Average annual revenue by property size in Arroyo Seco

At $53,253 per year, 3-bedroom listings generate roughly 65% more annual revenue than 2-bedrooms ($32,230) and nearly double that of 1-bedrooms ($27,121). Given Arroyo Seco's elevated home prices, the 3-bedroom configuration offers the strongest gross revenue base to offset higher acquisition costs.

Most common amenities for Airbnb listings in Arroyo Seco

Every listing in Arroyo Seco offers a kitchen (100%), and parking is nearly universal at 94%—both essentials in a rural mountain setting where guests expect self-sufficiency. Hot tubs appear in 63% of listings and BBQ grills in 72%, signaling that outdoor leisure amenities are becoming table stakes; investors without these features risk falling behind guest expectations in this market.

Understanding Arroyo Seco's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI Score of 58 out of 100, Arroyo Seco falls into the 'Attractive Opportunity' band—indicating meaningful revenue potential tempered by factors like moderate occupancy and high property values. All four calculation factors (Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance) register as average, suggesting a balanced but not exceptional risk-reward profile. Investors should pair this data with thorough local regulatory research and a realistic assessment of seasonal cash-flow swings before committing to a purchase.

Short-Term Rental Regulations in Arroyo Seco

Understanding local STR regulations is essential before investing in Arroyo Seco. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Arroyo Seco and Taos County, New Mexico may be required to obtain a business registration or STR permit depending on applicable county and state regulations. Investors should verify current requirements directly with Taos County and the New Mexico Regulation and Licensing Department before listing a property.

Key Restrictions

Common restrictions that may apply to STRs in this area include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants are also worth reviewing, as some communities in the Taos region impose additional limitations on short-term rental activity. Investors should confirm whether any permit caps or zoning restrictions affect their specific property location.

Tax Obligations

New Mexico imposes a gross receipts tax on short-term rental income, and Taos County may levy additional lodgers' taxes. Many booking platforms collect and remit applicable taxes automatically, but hosts should confirm compliance with state and local tax authorities to avoid any surprises.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Arroyo Seco can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Arroyo Seco's STR market is likely to see continued supply growth given the 47% year-over-year listing increase, which could moderate occupancy rates if demand doesn't keep pace. Seasonal patterns suggest summer months (July–August) and the winter ski season (December–March) will remain the primary revenue drivers, with ADR estimates holding steady or rising 1–3% as the area's appeal to outdoor enthusiasts persists. Occupancy may stabilize in the 28–32% range market-wide, though well-positioned 2- and 3-bedroom properties could outperform. Investors should monitor whether the rapid supply expansion begins to dilute per-listing revenue in the coming year."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Arroyo Seco, NM

What is the average Airbnb occupancy rate in Arroyo Seco?

The average Airbnb occupancy rate in Arroyo Seco is currently 30%, which falls slightly below the New Mexico state average of 36%. Occupancy varies by property size, with 2-bedroom listings performing best at 36%, followed by 3-bedrooms at 31% and 1-bedrooms at 21%. The market's seasonal nature—with peaks in summer and winter—means occupancy fluctuates meaningfully throughout the year.

How much do Airbnb hosts make in Arroyo Seco?

Airbnb hosts in Arroyo Seco earn an average of $3,434 per month and approximately $41,218 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 3-bedroom listings lead with roughly $4,437 per month ($53,253 annually), while 2-bedrooms average $2,685 monthly ($32,230 annually) and 1-bedrooms bring in about $2,260 per month ($27,121 annually). Peak months like August can push monthly revenue above $5,100.

Is Arroyo Seco a good market for Airbnb investment?

Arroyo Seco scores a 58 out of 100 on Rabbu's ROI Score, rated as an 'Attractive Opportunity.' The market benefits from a high average daily rate of $310 (well above the state average) and dual-season demand from skiing and summer recreation. That said, average home values near $943,000 and occupancy at 30% mean investors need to be strategic about property selection and pricing. The market is best suited for investors targeting premium, well-amenitized properties—especially 3-bedroom configurations that deliver the highest returns.

What is the average daily rate (ADR) for Airbnb in Arroyo Seco?

The average daily rate for Airbnb listings in Arroyo Seco is $310, which is 24% higher than the New Mexico state average of $249. ADR scales significantly with property size: 1-bedroom listings average $181 per night, 2-bedrooms come in at $254, and 3-bedroom properties command $419 per night. This premium pricing reflects the area's appeal as a mountain getaway destination near Taos.

Are short-term rentals legal in Arroyo Seco?

Short-term rentals operate in Arroyo Seco, with 32 active Airbnb listings currently on the market. However, operators may need to comply with Taos County and New Mexico state regulations, which could include business registration, permitting, and tax obligations. It's important to verify any local zoning restrictions, HOA rules, or permit requirements before purchasing or listing a property. Consulting with local authorities or a real estate professional familiar with the area is recommended.

When is peak season for Airbnb in Arroyo Seco?

Peak season in Arroyo Seco runs primarily through the summer months, with August ($5,155 average revenue) and July ($4,923) delivering the strongest performance. There's also a notable winter peak in December ($3,899) and March ($4,561), driven by proximity to Taos Ski Valley. The slowest month is April at $1,650, followed by November at $2,054. This dual-peak pattern gives hosts two distinct high-earning windows per year.

How many Airbnbs are there in Arroyo Seco?

There are currently 32 active Airbnb listings in Arroyo Seco as of April 2026. The market has seen significant growth, with a 47% year-over-year increase in active listings. Supply is concentrated in 2-bedroom (10 listings) and 3-bedroom (9 listings) properties, with 1-bedroom units making up just 5 of the total. This remains a compact market, which can work in favor of well-differentiated properties.

How is Airbnb revenue calculated in Arroyo Seco?

The annual and monthly revenue figures for Arroyo Seco are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Arroyo Seco and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data from Rabbu proprietary analytics and third-party providers combined for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.