Asbury Park, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Asbury Park Short-Term Rental Market Overview

Asbury Park's short-term rental market pairs a strong summer-driven revenue cycle with premium nightly rates that attract investors looking for seasonal upside along the Jersey Shore. With an average annual revenue of $68,466 across just 64 active listings, the market remains relatively small but competitive, and an ADR of $376 — while below the $430 New Jersey state average — still reflects the area's appeal as a beach destination. Year-over-year listing growth of 79% signals rising investor interest, though the current 24% occupancy rate suggests revenue is heavily concentrated in the warmer months.

Key Market Statistics

According to Rabbu market data, the Asbury Park short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Asbury Park

Investors are drawn to Asbury Park for its combination of premium summer pricing, a compact competitive set, and the enduring draw of a revitalized Jersey Shore boardwalk town.

Expert Market Assessment

"Asbury Park presents an attractive but distinctly seasonal investment opportunity. Revenue swings dramatically from winter lows around $1,186 in February to a summer peak of $15,025 in August — a spread that demands disciplined cash-flow planning. The ROI score of 63 out of 100 reflects a market where revenue relative to property values is average, occupancy stability is moderate, and growth momentum is encouraging, but an expanding supply base could temper returns if demand doesn't keep pace. Investors who can weather the quiet winter months and maximize the June-through-September window stand to benefit from one of the more compelling seasonal STR markets on the central Jersey Shore."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Asbury Park

Average revenue by month in Asbury Park

Asbury Park exhibits extreme seasonality, with August ($15,025) and July ($14,353) delivering roughly 10–12x the revenue of the slowest month, February ($1,186). The summer surge from June through August accounts for the lion's share of annual income, while a meaningful shoulder season in May ($6,237) and September ($7,047) extends the earning window for savvy operators.

Active Airbnb listings by property size in Asbury Park

One-bedroom units dominate supply with 20 of the 64 active listings, followed by 3-bedroom properties at 16. Two-bedroom listings are notably scarce at just 6, which could represent an underserved niche for investors seeking less direct competition in a size category that bridges solo travelers and small groups.

Average daily rate (ADR) by property size in Asbury Park

ADRs climb steeply with property size, jumping from $176 for 1-bedroom units to $659 for 4-bedroom homes — the highest rate in the market. Interestingly, 5-bedroom ($653) and 6+ bedroom ($604) properties command slightly lower nightly rates than 4-bedrooms, suggesting that the pricing premium plateaus beyond a certain size and that 4-bedroom properties may offer the strongest rate-to-cost trade-off.

Average RevPAN by property size in Asbury Park

Four-bedroom properties deliver the highest RevPAN at $134, followed closely by 6+ bedrooms at $129 and 3-bedrooms at $111. Smaller units lag significantly — 1-bedrooms produce just $43 and 2-bedrooms only $31 in RevPAN — indicating that larger group-oriented homes generate more revenue per available night even after accounting for occupancy differences.

Average occupancy rates by property size in Asbury Park

Three-bedroom listings lead occupancy at 31%, meaningfully ahead of the market average, while 1-bedroom units hold steady at 24%. Two-bedroom and 5-bedroom properties sit at just 11% occupancy each, pointing to potential pricing or demand mismatches in those segments that investors should evaluate carefully before entering.

Average monthly revenue by property size in Asbury Park

Monthly revenue scales with bedroom count, ranging from $2,775 for 1-bedroom units to $13,579 for 6+ bedroom properties. The jump between 3-bedrooms ($7,244) and 4-bedrooms ($7,895) is relatively modest, but stepping up to 5 bedrooms ($8,429) and especially 6+ bedrooms delivers a substantial revenue lift that may justify higher acquisition and operating costs.

Average annual revenue by property size in Asbury Park

Six-plus bedroom properties stand out with $162,950 in average annual revenue — nearly five times the $33,310 earned by 1-bedroom units. For investors weighing return potential against property cost, 3-bedroom homes generating $86,929 and 4-bedroom homes at $94,746 offer a compelling middle ground where revenues are strong but acquisition prices may be more manageable than the largest homes.

Most common amenities for Airbnb listings in Asbury Park

Kitchen (98%) and parking (95%) are near-universal, reflecting the needs of guests driving to a shore town and looking to self-cater during extended summer stays. Outdoor amenities like patios (66%), backyards (64%), and BBQ grills (63%) are also highly prevalent, signaling that guests expect resort-style outdoor living — and listings without these features may struggle to compete in a market where over half also allow pets (53%).

Understanding Asbury Park's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Asbury Park's ROI score of 63 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with solid but not exceptional fundamentals. Revenue-to-price ratio and occupancy stability both register as average — consistent with a seasonal beach market where home values exceed $1 million — but the above-average market growth trend suggests rising demand that could improve these metrics over time. The below-average supply/demand balance is worth watching as listing counts grow quickly; investors should pair this data with thorough local regulatory research to ensure new supply doesn't erode returns.

Short-Term Rental Regulations in Asbury Park

Understanding local STR regulations is essential before investing in Asbury Park. Here's the current regulatory landscape:

Permit Requirements

Asbury Park, New Jersey may require short-term rental operators to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Asbury Park and the State of New Jersey, as rules can change with little notice.

Key Restrictions

Common restrictions in shore communities like Asbury Park can include occupancy limits tied to bedroom count, minimum stay requirements (especially during peak summer weekends), noise ordinances, and designated parking mandates. HOA or condo association rules may impose additional limitations, so it's important to review governing documents before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in New Jersey are generally subject to state sales tax, occupancy or transient accommodation taxes, and potentially municipal tourism assessments. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm local obligations with a tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Asbury Park can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Asbury Park's STR market is likely to see continued supply growth as new investors enter a market with above-average growth trends. Summer months should remain the primary revenue engine, with August and July historically generating $14,000–$15,000 per listing — expect ADRs to hold steady or edge up 1–3% as demand for shore getaways stays resilient. Occupancy during shoulder months (May and September) could tick upward if operators pursue competitive pricing and event-driven marketing, potentially pushing annual averages into the 25–28% range. That said, the below-average supply/demand balance warrants monitoring as new listings compete for the same seasonal demand pool."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Asbury Park, NJ

What is the average Airbnb occupancy rate in Asbury Park?

The average occupancy rate for Airbnb listings in Asbury Park is currently 24%, which sits below the New Jersey state average of 34%. This reflects the market's strong seasonality — occupancy surges during summer beach season and drops significantly in winter months. Three-bedroom properties lead the pack at 31% average occupancy, while 2-bedroom and 5-bedroom units tend to see the lowest rates at around 11%.

How much do Airbnb hosts make in Asbury Park?

On average, Airbnb hosts in Asbury Park earn approximately $5,705 per month and $68,466 per year based on trailing 12-month performance data. Earnings vary significantly by property size — 1-bedroom listings average around $33,310 annually, while 6+ bedroom properties can generate up to $162,950 per year. The bulk of revenue is concentrated in the summer months, with August alone averaging over $15,000.

Is Asbury Park a good market for Airbnb investment?

Asbury Park scores a 63 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and strong summer demand driven by its beach location, boardwalk, and entertainment scene. However, the heavily seasonal nature of revenue (occupancy drops well below 20% in winter) and average home values above $1 million mean investors need to plan carefully for off-season cash flow and weigh acquisition costs against projected income.

What is the average daily rate (ADR) for Airbnb in Asbury Park?

The average daily rate in Asbury Park is $376, slightly below the New Jersey state average of $430. Rates scale significantly with property size: 1-bedroom units average $176 per night, while 4-bedroom properties command $659 per night. Larger homes (4–6+ bedrooms) cluster in the $600–$660 range, making them particularly attractive for group travelers and families willing to pay a premium for space near the shore.

Are short-term rentals legal in Asbury Park?

Short-term rentals do operate in Asbury Park, with 64 active Airbnb listings currently in the market. However, local regulations can change, and hosts may be required to obtain permits, register their property, or comply with zoning restrictions. We recommend contacting the City of Asbury Park directly and consulting the State of New Jersey's guidelines to confirm current rules before listing a property.

When is peak season for Airbnb in Asbury Park?

Peak season in Asbury Park runs from June through August, with July and August generating the highest revenues by far — $14,353 and $15,025 per listing on average, respectively. The shoulder months of May ($6,237) and September ($7,047) also perform well compared to winter. From November through March, monthly revenue drops below $3,000, making this one of the more seasonally concentrated STR markets on the Jersey Shore.

How many Airbnbs are there in Asbury Park?

As of April 2026, there are 64 active Airbnb listings in Asbury Park. This is a relatively small market, but it has grown 79% year over year, indicating rapidly increasing investor interest. One-bedroom units make up the largest share of supply at 20 listings, followed by 3-bedroom properties at 16 listings.

How is Airbnb revenue calculated in Asbury Park?

The annual and monthly revenue figures shown for Asbury Park are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks (like July and August) and slower months (like January and February) because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Asbury Park and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for acquisition cost context
• Popular amenity data reflecting current guest expectations in this market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions that may have shifted since the most recent update. Local regulations, permit requirements, and tax obligations are subject to change — always verify with municipal and state authorities before investing.