Ashford, WA Airbnb Market Data, Statistics, and Occupancy Rates

Ashford Short-Term Rental Market Overview

Nestled at the gateway to Mount Rainier National Park, Ashford presents investors with a nature-tourism-driven short-term rental market where 223 active listings generate an average annual revenue of $41,200. With an ADR of $206—roughly half the Washington state average—and above-average occupancy stability, the market rewards operators who can capture the steady flow of park-bound visitors. An ROI score of 70 out of 100 signals attractive potential, particularly for properties that can command premium nightly rates during the busy summer months.

Key Market Statistics

According to Rabbu market data, the Ashford short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ashford

Ashford's proximity to one of the Pacific Northwest's most visited national parks creates a reliable tourism demand base that, combined with moderate property values relative to revenue, makes it a compelling market for STR investors.

Expert Market Assessment

"Ashford earns an 'Attractive Opportunity' designation thanks to a combination of stable occupancy and meaningful seasonal revenue spikes that reward proactive hosts. The market's pronounced seasonality—August tops out at $5,524 in average monthly revenue while January dips to $2,435—means investors need to budget for leaner winter months while capitalizing on the roughly five-month window from May through September. Supply has grown significantly, so standing out through amenities like hot tubs and BBQ grills (already present in 82% and 86% of listings, respectively) is increasingly table stakes rather than a differentiator. Overall, the balance of demand fundamentals and property values presents a solid opportunity for investors who plan for the seasonal rhythm."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ashford

Average revenue by month in Ashford

Revenue in Ashford follows a sharp seasonal curve, peaking in August at $5,524 and bottoming out in January at $2,435—a spread of more than $3,000. The five-month stretch from May through September accounts for the bulk of annual earnings, making summer pricing strategy and availability management critical for maximizing returns.

Active Airbnb listings by property size in Ashford

One- and 2-bedroom properties dominate supply with 70 and 71 listings respectively, together accounting for roughly 63% of the market's 223 active listings. Four-bedroom homes represent just 11 listings—an underserved segment that could present an opportunity given their significantly higher revenue and RevPAN metrics.

Average daily rate (ADR) by property size in Ashford

ADR climbs steadily from $131 for studios to $296 for 4-bedroom properties, though 2-bedroom units actually dip slightly below 1-bedrooms ($186 vs. $191). The steepest premium jump occurs at the 4-bedroom tier, where nightly rates are roughly 34% higher than 3-bedroom properties, reflecting the scarcity and group-travel appeal of larger homes.

Average RevPAN by property size in Ashford

Four-bedroom properties lead the market decisively with a RevPAN of $114, more than double the next-best category (1-bedrooms at $65). Two- and 3-bedroom units cluster closely at $50–$51, suggesting that despite higher ADRs, their lower occupancy rates limit effective per-night revenue.

Average occupancy rates by property size in Ashford

Occupancy rates range from 24% for 3-bedroom homes to 38% for 4-bedroom properties, with studios and 1-bedrooms also performing relatively well at 35% and 34% respectively. The lower occupancy for 2- and 3-bedroom units (27% and 24%) may reflect oversupply in those segments relative to demand.

Average monthly revenue by property size in Ashford

Monthly revenue scales consistently with property size, rising from $2,420 for studios to $5,399 for 4-bedroom homes. The jump from 3-bedroom ($3,767) to 4-bedroom properties represents a 43% increase in monthly earnings, the largest relative gain across all size categories.

Average annual revenue by property size in Ashford

Four-bedroom properties generate the highest annual revenue at $64,796—roughly 43% more than 3-bedrooms ($45,211) and more than double what studios earn ($29,051). For investors focused on maximizing gross revenue, larger properties in Ashford offer a clear advantage, though acquisition costs and seasonal vacancy should be factored into the return calculation.

Most common amenities for Airbnb listings in Ashford

Parking (99%) and kitchens (96%) are near-universal in Ashford, reflecting the rural, self-catering nature of the market. Hot tubs (82%) and BBQ grills (86%) are also widespread, signaling that guests expect an outdoor-recreation experience—investors without these amenities may struggle to compete for bookings.

Understanding Ashford's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ashford's ROI score of 70 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue relative to property values is average but occupancy stability rates above average—a meaningful positive for cash-flow planning. Market growth trend and supply/demand balance both score at average levels, suggesting the market is neither overheated nor underdeveloped. Investors should pair these metrics with local regulatory research and seasonal budgeting to build a realistic investment thesis.

Short-Term Rental Regulations in Ashford

Understanding local STR regulations is essential before investing in Ashford. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ashford, Washington may need to obtain permits or register with Pierce County, as unincorporated communities in the state can fall under county-level STR ordinances. Investors should verify current permit requirements directly with Pierce County and the Washington State Department of Revenue before listing a property.

Key Restrictions

Common restrictions that may apply to STRs in the Ashford area include occupancy limits, minimum-night stay requirements, noise ordinances, parking standards, and signage rules. HOA or community covenants can impose additional limitations, so prospective buyers should review any deed restrictions or neighborhood association rules carefully before purchasing.

Tax Obligations

Washington State imposes lodging taxes on short-term rentals, and operators may also owe local sales tax and any applicable tourism promotion area charges. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but owners should confirm their full obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ashford can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ashford's revenue trajectory should continue to track the strong seasonal pattern driven by Mount Rainier visitation, with peak months (July–August) likely sustaining monthly averages in the $5,000–$5,500 range. Active listing growth of 113% year-over-year suggests new supply is entering the market, which could apply modest pressure on occupancy rates currently sitting at 30%. Investors should anticipate ADR increases in the 1–3% range for well-positioned properties as demand remains resilient, though off-peak months from November through February will continue to test cash-flow discipline. Diversifying income through mid-week bookings and shoulder-season pricing strategies will be important for maximizing returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ashford, WA

What is the average Airbnb occupancy rate in Ashford?

The average occupancy rate for Airbnb listings in Ashford is currently 30%, which falls slightly below the Washington state average of 36%. Occupancy varies significantly by property size, with 4-bedroom properties leading at 38% and 3-bedroom units trailing at 24%. The market's tourism-driven demand means occupancy peaks heavily during summer months and softens in winter.

How much do Airbnb hosts make in Ashford?

Airbnb hosts in Ashford earn an average of $3,433 per month and approximately $41,200 per year based on trailing 12-month booking data. Revenue varies considerably by property size—studios average $29,051 annually while 4-bedroom properties can generate around $64,796. Peak summer months like August can push monthly earnings above $5,500, while winter months typically settle around $2,400–$2,500.

Is Ashford a good market for Airbnb investment?

With an ROI score of 70 out of 100, Ashford is rated as an 'Attractive Opportunity' for short-term rental investment. The market benefits from above-average occupancy stability and a revenue-to-price ratio that's in line with market norms, driven by consistent tourism demand from Mount Rainier National Park. Investors should account for seasonal revenue fluctuations and the recent growth in supply when building their financial projections.

What is the average daily rate (ADR) for Airbnb in Ashford?

The average daily rate in Ashford is $206, which is significantly lower than the Washington state average of $393. ADR scales with property size: studios average $131, while 4-bedroom homes command $296 per night. This relatively affordable rate structure reflects the market's cabin and lodge-style inventory and can help drive bookings, particularly among families and groups visiting Mount Rainier.

Are short-term rentals legal in Ashford?

Short-term rentals are generally permitted in the Ashford area, though operators may need to comply with Pierce County regulations, obtain necessary permits, and register with the appropriate local and state agencies. Regulations can change, so investors should check directly with Pierce County planning and the Washington State Department of Revenue for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Ashford?

Peak season in Ashford runs from June through September, coinciding with the busiest visitation months at Mount Rainier National Park. August is the single strongest month, with average revenue reaching $5,524—more than double the January low of $2,435. May and October serve as shoulder months with moderate demand, while November through February represent the quietest period for bookings.

How many Airbnbs are there in Ashford?

As of April 2026, there are 223 active Airbnb listings in Ashford. The supply is dominated by 1-bedroom (70 listings) and 2-bedroom (71 listings) properties, followed by 3-bedroom units (46), studios (19), and 4-bedroom homes (11). Active listings have grown 113% year-over-year, indicating strong investor interest in the market.

How is Airbnb revenue calculated in Ashford?

The annual and monthly revenue figures shown for Ashford are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ashford market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active short-term rental listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of April 2026 and may not reflect the most recent market changes or regulatory updates. Individual property results will vary based on location, condition, pricing strategy, and management quality.