Ashland City, TN Airbnb Market Data, Statistics, and Occupancy Rates

Ashland City Short-Term Rental Market Overview

With just 20 active Airbnb listings and an ROI score of 60 out of 100, Ashland City presents an emerging short-term rental market where limited supply could work in an investor's favor. Average annual revenue sits at $28,392 against home values averaging $510,180, and the market's 63% year-over-year listing growth signals rising investor interest. The small inventory and proximity to Nashville's western corridor give this Cheatham County community a distinctive niche for outdoor-oriented getaways and weekend escapes.

Key Market Statistics

According to Rabbu market data, the Ashland City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ashland City

Investors are drawn to Ashland City for its low competition, affordable entry relative to nearby Nashville, and outdoor-recreation demand that supports weekend and seasonal bookings.

Expert Market Assessment

"Ashland City registers as an attractive opportunity with balanced but average scores across revenue-to-price ratio, occupancy stability, market growth, and supply/demand dynamics. Seasonality is pronounced—October leads at $3,093 in average monthly revenue while January dips to just $959—so investors should plan for meaningful cash-flow swings between peak and off-peak periods. The market's small size means individual property performance can meaningfully outpace or trail the average depending on amenities, pricing, and guest experience. Overall, this is a market with moderate upside for operators who execute well, particularly those offering outdoor-focused experiences that align with guest expectations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ashland City

Average revenue by month in Ashland City

Ashland City shows pronounced seasonality, with October leading at $3,093 and January bottoming out at just $959—a spread of more than 3x between peak and trough. The strongest revenue corridor runs from March through October, giving investors roughly eight months of meaningful income before a sharp winter dip.

Active Airbnb listings by property size in Ashland City

The available data shows 2-bedroom properties account for 7 of the market's 20 active listings, with other bedroom counts either too few to report or not separately tracked. This concentration suggests potential opportunity for investors willing to differentiate with larger or uniquely configured properties.

Average daily rate (ADR) by property size in Ashland City

Two-bedroom listings in Ashland City average $180 per night, sitting below the market-wide ADR of $194. With only one property size reporting, it's difficult to assess how rates scale with bedrooms, but the gap between the 2-bedroom ADR and the overall average hints that larger or premium properties may command higher nightly prices.

Average RevPAN by property size in Ashland City

Two-bedroom properties deliver a RevPAN of $55, which exceeds the market-wide average of $45 by roughly 22%. This suggests that 2-bedroom units are capturing a favorable combination of rate and occupancy relative to the broader listing pool.

Average occupancy rates by property size in Ashland City

Two-bedroom properties achieve a 31% occupancy rate, outperforming the market-wide average of 24% by a meaningful margin. This higher fill rate contributes directly to stronger cash flow and suggests 2-bedroom units are well-matched to current guest demand in Ashland City.

Average monthly revenue by property size in Ashland City

Two-bedroom listings earn an average of $2,697 per month, outpacing the overall market average of $2,366 by about 14%. For investors weighing property configurations, this size currently represents the most visible revenue benchmark in the market.

Average annual revenue by property size in Ashland City

At $32,366 per year, 2-bedroom properties generate roughly $4,000 more than the market-wide annual average of $28,392. Against an average home value of $510,180, this translates to a gross yield of approximately 6.3%—modest but in line with the market's 'Attractive Opportunity' rating.

Most common amenities for Airbnb listings in Ashland City

Parking and a kitchen are table stakes at 100% prevalence, while outdoor amenities dominate the list—backyards (90%), patios (85%), outdoor furniture (80%), and BBQ grills (70%) signal that guests come to Ashland City for outdoor experiences. Hot tubs appear in 35% of listings and lake access in just 15%, suggesting these differentiators could give new entrants a competitive edge.

Understanding Ashland City's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ashland City's ROI score of 60 out of 100 places it in the 'Attractive Opportunity' band, reflecting average performance across all four key factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor stands out as a strong outlier, which means returns here are achievable but hinge on operational execution rather than market tailwinds alone. Investors should pair this data with on-the-ground regulatory research and a clear amenity strategy to maximize their position in this still-developing market.

Short-Term Rental Regulations in Ashland City

Understanding local STR regulations is essential before investing in Ashland City. Here's the current regulatory landscape:

Permit Requirements

Ashland City, Tennessee may require short-term rental operators to obtain a permit or business license before listing a property. Investors should verify current requirements directly with the City of Ashland City and Cheatham County offices, as regulations in smaller Tennessee municipalities can evolve quickly.

Key Restrictions

Common restrictions in Tennessee STR markets include occupancy limits, noise ordinances, minimum-stay requirements, and parking provisions. HOA covenants can also impose additional limitations, so investors should review any applicable deed restrictions and confirm compliance with local zoning codes before purchasing.

Tax Obligations

Tennessee levies a state sales tax and a local occupancy tax on short-term rentals, and platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts. Operators should confirm their obligations with the Tennessee Department of Revenue and Cheatham County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ashland City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ashland City's short-term rental market is likely to see continued supply growth given the 63% year-over-year increase in active listings, though the base remains small enough that demand should absorb new entrants without heavy downward pressure on rates. Monthly revenue data suggests ADR could hold steady or edge up 1–3% as operators refine pricing around clear seasonal peaks in late summer and fall. Occupancy—currently at 24% marketwide—may improve modestly to the 25–28% range as the market matures and hosts optimize their calendars, though it will likely remain below the 29% Tennessee state average in the near term."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ashland City, TN

What is the average Airbnb occupancy rate in Ashland City?

The average occupancy rate for Airbnb listings in Ashland City is currently 24%, which trails the Tennessee state average of 29%. For 2-bedroom properties specifically, occupancy runs higher at 31%. In a market this small—just 20 active listings—individual hosts with strong pricing strategies and appealing amenities can meaningfully outperform the market average.

How much do Airbnb hosts make in Ashland City?

Airbnb hosts in Ashland City earn an average of $2,366 per month and approximately $28,392 per year based on trailing 12-month booking data. Two-bedroom properties tend to perform above the market average, pulling in roughly $2,697 per month or $32,366 annually. Revenue peaks in October at around $3,093 and dips to about $959 in January, so hosts should budget for seasonal variation.

Is Ashland City a good market for Airbnb investment?

Ashland City earns an ROI score of 60 out of 100 from Rabbu, placing it in the 'Attractive Opportunity' category. The market benefits from limited competition (just 20 listings), steady outdoor-recreation demand, and rising investor interest reflected in 63% year-over-year listing growth. However, occupancy at 24% and a revenue-to-price ratio rated as average mean returns are moderate rather than exceptional—investors who optimize amenities and pricing stand to do best.

What is the average daily rate (ADR) for Airbnb in Ashland City?

The average daily rate in Ashland City is $194, which is below the Tennessee state average of $309. Two-bedroom properties average $180 per night. The lower ADR reflects the market's positioning as an affordable getaway destination rather than a premium resort area, but it also keeps entry costs for guests lower, which can support booking volume.

Are short-term rentals legal in Ashland City?

Short-term rentals operate in Ashland City, Tennessee, with 20 active listings currently on the market. However, local regulations can change, and operators should verify permit requirements, zoning rules, and any HOA restrictions with the City of Ashland City and Cheatham County before purchasing a property. Tennessee also imposes state and local tax obligations on STR operators.

When is peak season for Airbnb in Ashland City?

Peak season in Ashland City centers on the late summer and fall months. October is the top-earning month with average revenue of $3,093, followed by August at $2,961 and May at $2,933. The slowest period runs from December through February, with January being the softest month at just $959 in average revenue. This pattern aligns with outdoor recreation and pleasant weather driving visitor traffic.

How many Airbnbs are there in Ashland City?

As of April 2026, there are 20 active Airbnb listings in Ashland City. The market has seen significant growth with a 63% year-over-year increase in listings, though the total inventory remains quite small. The available data shows 2-bedroom properties account for 7 of these listings, indicating the market is still developing and may offer first-mover advantages for well-positioned properties.

How is Airbnb revenue calculated in Ashland City?

The annual and monthly revenue figures for Ashland City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Ashland City and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for investment yield context
• Data sourced from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.