Ashland, OH Airbnb Market Data, Statistics, and Occupancy Rates

Ashland Short-Term Rental Market Overview

With just 21 active Airbnb listings and an 88% year-over-year growth in supply, Ashland, OH is an emerging micro-market that offers investors a low-competition entry point. Average annual revenue sits at $23,860 against average home values of $367,635, and the market's above-average growth trend and favorable supply/demand balance signal room for early movers. While occupancy and ADR trail statewide averages, the compact listing pool means well-positioned properties can capture outsized share of local demand.

Key Market Statistics

According to Rabbu market data, the Ashland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ashland

Ashland appeals to investors seeking affordable entry into a growing small-market STR environment where limited competition and favorable supply/demand dynamics create room for above-average returns relative to acquisition cost.

Expert Market Assessment

"Ashland presents a moderate opportunity best suited for investors comfortable with a small, seasonal market that is still finding its footing. Revenue peaks sharply from May through August — July alone averages $2,775 — while winter months like February dip to around $1,083, creating a pronounced seasonal spread that requires careful cash-flow planning. The ROI score of 66 out of 100, categorized as an "Attractive Opportunity," reflects average revenue-to-price and occupancy metrics balanced by above-average growth and supply/demand conditions. For investors who can keep operating costs lean and time their listing strategy around the summer surge, Ashland offers a viable path to positive returns in a market with limited direct competition."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ashland

Average revenue by month in Ashland

Ashland's revenue cycle is sharply seasonal, peaking in July at $2,775 and bottoming out in February at $1,083 — a spread of nearly $1,700. The May-through-September stretch consistently delivers $2,200+ monthly, making summer the critical earning window for investors in this market.

Active Airbnb listings by property size in Ashland

Supply is concentrated among 1-bedroom (7 listings) and 2-bedroom (6 listings) properties, with no data on larger configurations, suggesting that 3+ bedroom homes could represent an underserved niche. Investors considering larger properties may face less direct competition if local demand supports group or family stays.

Average daily rate (ADR) by property size in Ashland

ADR scales modestly from $104 for 1-bedroom listings to $118 for 2-bedrooms, a roughly 13% premium that reflects the limited pricing power in a small market. The relatively narrow gap means 2-bedroom properties offer a better per-dollar value proposition without requiring a steep rate increase to cover added costs.

Average RevPAN by property size in Ashland

Two-bedroom listings generate $19 in RevPAN compared to $15 for 1-bedrooms, a 27% advantage that reflects both slightly higher rates and marginally better occupancy. For investors focused on per-night yield, 2-bedroom configurations deliver the stronger return after factoring in how often the property is booked.

Average occupancy rates by property size in Ashland

Occupancy is low across both tracked sizes — 15% for 1-bedroom and 16% for 2-bedroom listings — indicating that neither configuration enjoys a meaningful demand advantage. This suggests that improvements in revenue will likely come from rate optimization and amenity differentiation rather than occupancy gains alone.

Average monthly revenue by property size in Ashland

Two-bedroom properties earn an average of $1,837 per month, roughly 53% more than the $1,201 generated by 1-bedroom units. The meaningful revenue gap makes 2-bedroom listings the stronger earner in Ashland, despite only a modest increase in nightly rate.

Average annual revenue by property size in Ashland

On an annual basis, 2-bedroom listings bring in approximately $22,050 compared to $14,417 for 1-bedrooms, a difference of over $7,600. Given that acquisition costs for 2-bedroom homes may not be proportionally higher, the larger configuration appears to offer better return potential in this market.

Most common amenities for Airbnb listings in Ashland

Parking (100%), kitchen (95%), and self check-in (91%) are near-universal among Ashland listings, establishing them as baseline expectations rather than differentiators. Outdoor-oriented amenities like backyards (81%) and outdoor furniture (62%) are also common, while pet-friendliness (33%) and lake access (5%) remain less prevalent and could serve as competitive advantages for hosts willing to offer them.

Understanding Ashland's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ashland's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios and occupancy stability are average but are buoyed by above-average market growth and a favorable supply/demand balance. The rapid 88% year-over-year listing growth, combined with just 21 total active listings, underscores a market that's still early in its development curve — an environment where well-managed properties can gain traction quickly. Investors should pair this data with thorough research into Ashland's local regulations and realistic seasonal cash-flow modeling before committing.

Short-Term Rental Regulations in Ashland

Understanding local STR regulations is essential before investing in Ashland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ashland, OH may need to obtain a permit or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Ashland and Ashland County, as rules in smaller Ohio municipalities can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA covenants that could prohibit or limit short-term rentals. Investors should review any applicable zoning overlays and homeowner association rules before committing to a purchase.

Tax Obligations

Ohio generally requires short-term rental hosts to collect and remit state sales tax and local lodging taxes, and platforms like Airbnb often handle a portion of this collection automatically. Investors in Ashland should confirm their specific obligations with the Ohio Department of Taxation and any county-level tax authority.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ashland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ashland's rapid supply growth suggests rising awareness of the market's STR potential, though the small base means a handful of new listings can shift dynamics quickly. Seasonal patterns point to revenue peaking from May through August, with summer months averaging $2,400–$2,775 — investors timing renovations and launches for late spring stand to capture the strongest booking windows. ADR may edge up modestly as hosts refine pricing, but occupancy is likely to hover in the 25–30% range until demand drivers mature. These are estimates rather than guarantees, so pairing seasonal strategy with conservative underwriting is prudent."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ashland, OH

What is the average Airbnb occupancy rate in Ashland?

The average occupancy rate for Airbnb listings in Ashland is currently 25%, which trails the Ohio statewide average of 34%. This reflects the market's smaller demand base and pronounced seasonality, though well-optimized listings with competitive pricing and strong amenities can outperform the market average.

How much do Airbnb hosts make in Ashland?

Ashland Airbnb hosts earn an average of $1,988 per month and approximately $23,860 per year based on trailing 12-month booking performance. Revenue varies significantly by season — summer months like July average $2,775 while February dips to around $1,083 — and by property size, with 2-bedroom listings generating roughly $22,050 annually compared to $14,417 for 1-bedroom units.

Is Ashland a good market for Airbnb investment?

Ashland scores 66 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a favorable supply/demand balance, with only 21 active listings. However, occupancy and ADR are below Ohio averages, so success depends on keeping costs manageable and executing a strong seasonal pricing strategy. It's best suited for investors seeking a low-competition entry point with affordable property values.

What is the average daily rate (ADR) for Airbnb in Ashland?

The average daily rate in Ashland is $146, which is below the Ohio state average of $250. Rates vary by property size: 1-bedroom listings average $104 per night while 2-bedroom properties command around $118. There may be room to push ADR higher with premium amenities and targeted seasonal pricing during the busy summer months.

Are short-term rentals legal in Ashland?

Short-term rentals are generally permitted in Ashland, OH, though operators may need to obtain local permits or register with the city. Regulations in smaller Ohio municipalities can change, so investors should verify current rules with the City of Ashland, review zoning requirements, and check any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Ashland?

Peak season in Ashland runs from May through August, with July being the highest-earning month at an average of $2,775 in revenue. June ($2,474) and August ($2,624) are also strong. The slowest months are February ($1,083) and March ($1,369), creating a seasonal spread of nearly $1,700 between the highest and lowest months.

How many Airbnbs are there in Ashland?

As of April 2026, there are 21 active Airbnb listings in Ashland. The market has seen significant growth, with an 88% year-over-year increase in active listings. The supply is concentrated in smaller properties — 7 are 1-bedroom units and 6 are 2-bedroom units — leaving potential gaps for larger property configurations.

How is Airbnb revenue calculated in Ashland?

The annual and monthly revenue figures for Ashland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ashland, OH market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property size breakdowns for supply, pricing, and performance comparisons
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change — always verify with municipal authorities before investing.