Ashland, OR Airbnb Market Data, Statistics, and Occupancy Rates

Ashland Short-Term Rental Market Overview

Ashland, OR offers short-term rental investors a market shaped by its reputation as a cultural destination in southern Oregon, with 195 active Airbnb listings generating an average annual revenue of $33,424. With an ADR of $202 — well below the $383 Oregon state average — and above-average occupancy stability, the market rewards operators who can source deals carefully in a competitive landscape where home values average $761,017. Seasonal revenue swings are notable, with summer months delivering more than three times the income of winter lows, underscoring the importance of pricing strategy and cost management year-round.

Key Market Statistics

According to Rabbu market data, the Ashland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ashland

Ashland draws investor attention for its cultural tourism appeal and above-average occupancy stability, though higher home prices and growing supply require disciplined deal selection.

Expert Market Assessment

"Ashland presents a competitive opportunity where above-average occupancy stability offsets a supply-demand balance that's tightening as listings grow 48% year over year. Revenue is heavily seasonal — July peaks at $4,565 per month while February dips to just $1,338 — so investors need to budget for lean winter months. Larger properties stand out: 4-bedroom units earn roughly $8,913 monthly and achieve a RevPAN of $128, far exceeding smaller configurations. For investors willing to source selectively and invest in the right property type, Ashland offers meaningful upside, but the market punishes undifferentiated listings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ashland

Average revenue by month in Ashland

Ashland's revenue cycle peaks sharply in July at $4,565 and bottoms out in February at $1,338 — a 3.4x spread that underscores the market's heavy summer seasonality. Investors should plan cash reserves to cover the November-through-March stretch when monthly revenue stays below $2,500.

Active Airbnb listings by property size in Ashland

One-bedroom listings dominate Ashland's supply at 92 of 195 total, followed by 57 two-bedroom units. Larger 3- and 4-bedroom properties are notably underrepresented with just 19 and 10 listings respectively, which may signal an opportunity for investors willing to enter the premium segment.

Average daily rate (ADR) by property size in Ashland

ADR scales steeply with property size in Ashland, from $114 for studios to $443 for 4-bedroom homes — nearly a 4x premium. The jump from 2 bedrooms ($204) to 3 bedrooms ($310) represents the sharpest rate increase, suggesting guests place a high value on additional space.

Average RevPAN by property size in Ashland

Four-bedroom properties deliver the strongest RevPAN at $128 per available night, far outpacing all other sizes including 2-bedrooms at $73. Interestingly, 3-bedroom units produce only $44 in RevPAN despite a high ADR of $310, dragged down by their notably low 14% occupancy rate.

Average occupancy rates by property size in Ashland

Two-bedroom listings lead occupancy at 36%, while 3-bedroom properties lag significantly at just 14% — a red flag for cash-flow reliability at that size. Studios, 1-bedrooms, and 4-bedrooms cluster in the 29–32% range, offering more balanced demand profiles.

Average monthly revenue by property size in Ashland

Four-bedroom properties are the clear top earners at $8,913 per month, more than double the next-highest category (3-bedrooms at $4,184). Studios and 1-bedrooms generate similar monthly revenue around $2,057–$2,075, suggesting limited differentiation at the smaller end of the market.

Average annual revenue by property size in Ashland

Annual revenue ranges from about $24,690 for 1-bedroom units to $106,962 for 4-bedroom homes, with each step up in size delivering meaningfully higher returns. The 4-bedroom category stands out as particularly compelling, generating more than twice the revenue of 3-bedroom properties and over four times that of smaller units.

Most common amenities for Airbnb listings in Ashland

Parking is nearly universal at 96% of Ashland listings, followed by self check-in (79%) and kitchens (78%) — these are baseline expectations rather than differentiators. Amenities like hot tubs (27%), EV chargers (15%), and saunas (7%) remain less common and could help a listing stand out in a market with growing competition.

Understanding Ashland's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ashland's ROI Score of 50 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand fundamentals are sound but returns require careful deal selection. Above-average occupancy stability is the standout positive, while the supply/demand balance rates below average due to the rapid 48% growth in listings. Investors should pair this data with thorough local regulatory research and focus on property types — particularly larger homes — where competition is thinner and revenue potential is substantially higher.

Short-Term Rental Regulations in Ashland

Understanding local STR regulations is essential before investing in Ashland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ashland, Oregon may need to obtain a local business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Ashland and consult Jackson County or state-level regulations to ensure full compliance.

Key Restrictions

Common STR restrictions in Oregon communities can include occupancy limits, minimum stay requirements, noise and parking standards, and caps on the number of permits issued. HOA rules may also limit or prohibit short-term rentals in certain neighborhoods, so reviewing any applicable covenants is essential before purchasing.

Tax Obligations

Oregon requires STR operators to collect and remit transient lodging taxes, and Ashland may impose additional local occupancy taxes on top of state obligations. Many booking platforms collect these taxes automatically, but hosts should confirm that all applicable state and local taxes are being handled properly.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ashland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ashland's STR market is likely to see continued demand during its peak summer season, where monthly revenues have historically exceeded $4,000. Occupancy stability remains above average, suggesting steady visitor interest, though the 48% year-over-year growth in active listings could put downward pressure on individual property performance if demand doesn't keep pace. Investors should plan for ADR holding in the $195–$210 range and occupancy fluctuating between 28–34% on an annualized basis, with tighter competition making property differentiation and amenity investment more critical."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ashland, OR

What is the average Airbnb occupancy rate in Ashland?

The average Airbnb occupancy rate in Ashland is currently 31%, which sits just below the Oregon state average of 33%. Occupancy varies significantly by property size — 2-bedroom units lead at 36%, while 3-bedroom listings average only 14%. Despite modest headline occupancy, Ashland's occupancy stability is rated above average, suggesting consistent demand patterns that investors can plan around.

How much do Airbnb hosts make in Ashland?

On average, Airbnb hosts in Ashland earn approximately $2,785 per month, or about $33,424 annually based on trailing 12-month performance. Earnings vary widely by property size: studios and 1-bedroom units average around $2,057–$2,075 per month, while 4-bedroom properties can generate roughly $8,913 monthly — or nearly $107,000 per year. Peak summer months like July can push monthly revenue above $4,500 for the overall market.

Is Ashland a good market for Airbnb investment?

Ashland earns a Rabbu ROI Score of 50 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from above-average occupancy stability and steady cultural tourism demand, but higher home values (averaging $761,017) and a 48% year-over-year increase in listings mean competition is intensifying. Investors who focus on larger properties or differentiated listings with strong amenities are best positioned to see attractive returns.

What is the average daily rate (ADR) for Airbnb in Ashland?

The average daily rate for Airbnb listings in Ashland is $202, which is significantly lower than the Oregon state average of $383. ADR scales meaningfully with property size, ranging from $114 for studios up to $443 for 4-bedroom properties. This pricing structure keeps Ashland accessible to a wide range of guests while still offering premium pricing opportunities for larger homes.

Are short-term rentals legal in Ashland?

Short-term rentals are permitted in Ashland, Oregon, though operators may need to secure local permits or business licenses. As with many Oregon communities, there may be restrictions around occupancy limits, parking, noise, and minimum stays. Investors should check directly with the City of Ashland and review any applicable HOA rules before purchasing a property for STR use.

When is peak season for Airbnb in Ashland?

Peak season in Ashland runs from June through September, with July being the strongest month at an average revenue of $4,565. August and June follow closely at $4,017 and $4,020 respectively. The slowest months are January and February, when average revenue drops to around $1,338–$1,355. This pronounced seasonality reflects Ashland's draw as a summer cultural destination.

How many Airbnbs are there in Ashland?

As of April 2026, there are 195 active Airbnb listings in Ashland. The market has seen significant growth, with a 48% year-over-year increase in active listings. One-bedroom properties dominate the supply with 92 listings, followed by 57 two-bedroom units. Larger properties (3- and 4-bedrooms) are less common, with just 29 listings combined.

How is Airbnb revenue calculated in Ashland?

The annual and monthly revenue figures shown for Ashland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ashland market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform investment decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory or market shifts. Local STR regulations in Ashland, OR may change; investors should verify current rules before purchasing.