Ashton, ID Airbnb Market Data, Statistics, and Occupancy Rates

Ashton Short-Term Rental Market Overview

Ashton, ID is a small but compelling short-term rental market nestled near Yellowstone country, where an above-average revenue-to-price ratio and strong summer demand create real opportunity for investors. With an average home value of $347,649 and annual revenue averaging $29,550, the numbers pencil out favorably compared to many Idaho markets. The average daily rate of $324 exceeds the state average of $277, though occupancy at 28% reflects the market's pronounced seasonality — a factor investors should plan around rather than fear.

Key Market Statistics

According to Rabbu market data, the Ashton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ashton

Ashton's proximity to outdoor recreation destinations and its favorable revenue-to-price ratio make it an appealing entry point for STR investors seeking higher yields relative to acquisition costs.

Expert Market Assessment

"Ashton presents an attractive opportunity for investors who understand and embrace its seasonal rhythm. Revenue peaks dramatically in July at $6,364 per month and dips to around $694 in November, creating a summer-heavy earning profile that rewards strategic pricing and calendar management. The market's above-average revenue-to-price ratio and growing listing count suggest a destination gaining traction without yet being oversaturated. Investors targeting larger properties — particularly 6+ bedroom homes — stand to capture outsized returns, though the seasonal troughs require financial planning for leaner winter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ashton

Average revenue by month in Ashton

Ashton's revenue is heavily concentrated in summer, with July topping the chart at $6,364 and November bottoming out at $694 — a nearly 9x spread that underscores the market's seasonal nature. February's bump to $1,124 and December's $1,336 hint at modest winter holiday demand, but the lion's share of annual income is earned between May and September.

Active Airbnb listings by property size in Ashton

Three-bedroom properties lead supply with 9 listings, followed by 2-bedrooms (7) and 1-bedrooms (6), while 6+ bedroom homes account for just 5 listings. The absence of 4- and 5-bedroom listings in the data could signal a gap in supply that investors might exploit with mid-size group-friendly properties.

Average daily rate (ADR) by property size in Ashton

ADR scales sharply with size in Ashton — from $121 for 1-bedroom units to an impressive $1,030 for 6+ bedroom properties. The jump from 3-bedroom ($235) to 6+ bedroom pricing is dramatic, reflecting strong demand for large group accommodations that can command premium nightly rates in this recreation-focused market.

Average RevPAN by property size in Ashton

Six-plus bedroom properties deliver the highest RevPAN at $267, far outpacing 1-bedrooms ($57), 3-bedrooms ($48), and 2-bedrooms ($29). The steep RevPAN advantage for large properties suggests that despite lower occupancy rates, their premium pricing more than compensates on a per-available-night basis.

Average occupancy rates by property size in Ashton

One-bedroom listings lead occupancy at 48%, roughly double the rate of 2-bedroom (21%) and 3-bedroom (20%) units, with 6+ bedrooms at 26%. For investors prioritizing cash-flow consistency over peak revenue, smaller units offer steadier booking volume, while larger properties compensate for lower occupancy with substantially higher nightly rates.

Average monthly revenue by property size in Ashton

Six-plus bedroom properties dominate monthly revenue at $11,127, dwarfing 2-bedrooms ($3,010), 1-bedrooms ($2,596), and 3-bedrooms ($1,868). The relatively modest performance of 3-bedroom units — earning less than 1-bedrooms despite a higher ADR — highlights how occupancy differences can significantly impact bottom-line revenue.

Average annual revenue by property size in Ashton

On an annual basis, 6+ bedroom properties generate $133,531, making them by far the most lucrative configuration in Ashton and a strong candidate for investors with higher acquisition budgets. Two-bedroom units at $36,119 and 1-bedrooms at $31,155 offer more accessible entry points, while 3-bedrooms at $22,421 trail due to lower occupancy.

Most common amenities for Airbnb listings in Ashton

Parking is a universal amenity at 100% of listings — essential in a rural, car-dependent destination like Ashton. Washers (94%), self check-in (88%), and kitchens (88%) are near-standard, while outdoor amenities like BBQ grills (73%) and backyards (67%) signal that guests expect a home-base experience for exploring the surrounding wilderness.

Understanding Ashton's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ashton's ROI Score of 66 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that suggests investors can generate meaningful returns relative to acquisition costs. Occupancy stability and supply/demand balance both rate as average, reflecting the seasonal nature of the market and growing competition from new listings. Pairing this score with thorough local regulatory research and a clear off-season strategy will help investors make the most of what Ashton has to offer.

Short-Term Rental Regulations in Ashton

Understanding local STR regulations is essential before investing in Ashton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ashton, Idaho may need to obtain local permits or register their property with the city or Fremont County. Investors should verify current STR permit and zoning requirements directly with Ashton city officials and the state of Idaho before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional limitations on short-term rental activity, so it's important to review any covenants or community guidelines that may affect the property.

Tax Obligations

Idaho requires short-term rental operators to collect and remit state sales tax and any applicable local lodging or resort city taxes. Many booking platforms like Airbnb handle tax collection automatically, but hosts should confirm their obligations with the Idaho State Tax Commission to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ashton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ashton's STR market is likely to see continued summer-driven demand, with July and June remaining peak revenue generators. The 94% year-over-year growth in active listings signals rising investor interest, which could moderate occupancy slightly if supply outpaces demand — though above-average market growth trends suggest the area is still absorbing new inventory. Investors should anticipate ADR holding steady or increasing modestly by 2–4% during peak season, with annual occupancy likely settling in the 26–32% range depending on property type and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ashton, ID

What is the average Airbnb occupancy rate in Ashton?

The average Airbnb occupancy rate in Ashton is currently 28%, which falls below the Idaho state average of 41%. This reflects the market's strong seasonality — occupancy climbs significantly during summer months and drops in the off-season. Property size also plays a role: 1-bedroom listings average 48% occupancy, while 2- and 3-bedroom units hover around 20–21%. Investors who optimize pricing and minimum stays for peak season can improve their effective occupancy.

How much do Airbnb hosts make in Ashton?

Airbnb hosts in Ashton earn an average of $2,462 per month and approximately $29,550 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 6+ bedroom properties average $11,127/month ($133,531/year), while 1-bedroom units bring in about $2,596/month ($31,155/year). Summer months like June and July are by far the highest earners, with July averaging $6,364 in monthly revenue.

Is Ashton a good market for Airbnb investment?

Ashton scores a 66 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, with average home values around $347,649 and annual STR revenue near $29,550. While occupancy is seasonal, the strong summer demand and premium daily rates — $324 vs. the $277 state average — make it a worthwhile market for investors comfortable with seasonal cash flow patterns.

What is the average daily rate (ADR) for Airbnb in Ashton?

The average daily rate for Airbnb listings in Ashton is $324, which is notably higher than Idaho's state average of $277. ADR scales significantly with property size: 1-bedroom listings average $121/night, 2-bedrooms average $143/night, 3-bedrooms average $235/night, and 6+ bedroom properties command an impressive $1,030/night. This premium pricing reflects the area's appeal for vacation groups and families visiting nearby recreational areas.

Are short-term rentals legal in Ashton?

Short-term rentals do operate in Ashton, Idaho, with 33 active Airbnb listings currently in the market. However, STR regulations can vary and may require permits or registration with local authorities. Investors should check with the City of Ashton and Fremont County for the latest zoning rules, permit requirements, and any restrictions before purchasing or listing a property.

When is peak season for Airbnb in Ashton?

Peak season in Ashton runs from June through August, with July being the strongest month at an average of $6,364 in revenue. June follows closely at $5,451, and August brings in $4,747. The off-season spans November through April, when monthly revenue drops to roughly $694–$1,124. This pattern aligns with the area's outdoor recreation season and proximity to destinations like Yellowstone.

How many Airbnbs are there in Ashton?

There are currently 33 active Airbnb listings in Ashton as of April 2026. The supply is distributed across property sizes, with 3-bedroom listings being the most common (9 listings), followed by 2-bedrooms (7), 1-bedrooms (6), and 6+ bedrooms (5). The market has seen significant growth, with active listings increasing 94% year over year.

How is Airbnb revenue calculated in Ashton?

The annual and monthly revenue figures for Ashton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ashton, ID market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions may have shifted since the last update. Local regulations, permit requirements, and tax obligations vary and should be independently verified before making investment decisions.