Athens, TX Airbnb Market Data, Statistics, and Occupancy Rates

Athens Short-Term Rental Market Overview

Athens, TX is a small East Texas market with 47 active Airbnb listings and an average annual revenue of $20,743 per property. While average daily rates sit at $252—slightly below the $276 Texas state average—occupancy comes in at 37%, edging past the state's 33% benchmark. Listing supply has grown 78% year over year, signaling rising investor interest, though the market's below-average revenue-to-price ratio and modest occupancy stability suggest that deal selection matters more here than broad market tailwinds.

Key Market Statistics

According to Rabbu market data, the Athens short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Athens

Athens attracts investor interest thanks to its lakeside appeal, rapid supply growth, and entry-level pricing in a smaller Texas market, though returns require careful property selection.

Expert Market Assessment

"Athens presents a competitive but narrowly profitable opportunity for STR investors willing to navigate its seasonal revenue curve. Peak earnings arrive in the summer months—July alone averages $3,034—while January and February revenues drop sharply to the $680–$755 range, creating a pronounced off-season. The ROI score of 36 out of 100 reflects below-average revenue-to-price ratios and occupancy stability, though the market's above-average growth trend and balanced supply-demand dynamics offer some upside for well-positioned properties. Investors should approach Athens with realistic cash-flow expectations and a strategy tuned to maximizing peak-season performance."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Athens

Average revenue by month in Athens

Athens shows pronounced seasonality, with July leading at $3,034 in average revenue and February bottoming out at $681—a spread of nearly 4.5x between peak and trough. Summer months (June–August) consistently outperform, while a secondary spring bump in March ($2,005) and May ($1,991) suggests weekend getaway demand beyond the core summer season.

Active Airbnb listings by property size in Athens

The market is heavily concentrated in 1-bedroom units, which account for 24 of the 47 total listings, followed by just 10 two-bedroom properties. This limited size range could signal an opportunity for investors willing to offer larger properties that aren't yet well represented in Athens.

Average daily rate (ADR) by property size in Athens

Interestingly, 1-bedroom listings command a slightly higher ADR of $146 compared to $134 for 2-bedroom properties, which may reflect a mix of premium cabin or lakefront studios in the inventory. Investors considering 2-bedroom units should note that the rate discount relative to 1-bedrooms is modest, suggesting both segments compete in a similar price tier.

Average RevPAN by property size in Athens

One-bedroom properties deliver the highest RevPAN at $61, outpacing 2-bedroom listings at $43—driven largely by their occupancy advantage. For investors focused on per-night yield efficiency, smaller units currently extract more revenue from each available night in this market.

Average occupancy rates by property size in Athens

One-bedroom listings maintain a 42% occupancy rate, ten percentage points above the 32% seen by 2-bedroom properties. This gap suggests that solo travelers and couples are driving more consistent bookings, while larger units may face softer midweek or off-season demand.

Average monthly revenue by property size in Athens

Despite lower occupancy, 2-bedroom properties edge out 1-bedrooms on monthly revenue at $1,700 versus $1,547, likely due to slightly higher total booking values per stay. The roughly $150 monthly gap is narrow enough that either configuration can work, depending on acquisition cost and target guest profile.

Average annual revenue by property size in Athens

Two-bedroom listings generate approximately $20,403 in annual revenue compared to $18,565 for 1-bedroom units, a difference of about $1,800 per year. Given the modest revenue premium, investors should weigh whether the higher acquisition and furnishing costs of a 2-bedroom justify the incremental return.

Most common amenities for Airbnb listings in Athens

Parking dominates at 98% of listings, while self check-in and kitchens (both 77%) reflect strong guest expectations for independence and convenience. Outdoor amenities like patios (70%), BBQ grills (68%), and backyards (64%) are prevalent, underscoring the market's recreational and nature-oriented guest profile—lake access appears on 28% of listings and likely commands a pricing premium.

Understanding Athens's ROI Score: 36/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Athens earns a Rabbu ROI Score of 36 out of 100, placing it in the Competitive Opportunity band—meaning investor interest is real, but returns aren't guaranteed without disciplined deal selection. The score reflects below-average revenue-to-price ratios and occupancy stability, partially offset by above-average market growth and an average supply/demand balance. Investors should pair this data with thorough local regulatory research and conservative underwriting to ensure their specific property can outperform market averages.

Short-Term Rental Regulations in Athens

Understanding local STR regulations is essential before investing in Athens. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Athens, TX may need to register or obtain a permit through the city or Henderson County before listing their property. Investors should verify current requirements directly with Athens city offices and the State of Texas, as local regulations can change.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints—particularly in newer subdivisions—so investors should review any deed restrictions and community guidelines before purchasing.

Tax Obligations

Short-term rental hosts in Texas are generally subject to the state hotel occupancy tax and may also owe local lodging taxes collected by the city or county. Many booking platforms remit a portion of these taxes automatically, but operators should confirm their full tax obligations with local and state authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Athens can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Athens is likely to see continued supply growth as investor attention tracks the market's above-average growth trend. Summer months—particularly June through August—should remain the revenue engine, with peak monthly averages in the $2,400–$3,000 range, while winter months may dip below $800. Occupancy rates are estimated to hold around 35–40% market-wide, though new supply could put downward pressure unless demand keeps pace. Investors entering the market should plan for meaningful seasonal revenue swings and price competitively during slower months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Athens, TX

What is the average Airbnb occupancy rate in Athens?

The average Airbnb occupancy rate in Athens, TX is currently 37%, which is above the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom listings averaging 42% and 2-bedroom listings coming in at 32%. Seasonal fluctuations play a significant role, so investors should expect higher fill rates during the summer months and softer demand in winter.

How much do Airbnb hosts make in Athens?

On average, Airbnb hosts in Athens earn approximately $1,728 per month and $20,743 annually based on trailing 12-month booking data. Revenue varies by property size: 1-bedroom listings average about $18,565 per year, while 2-bedroom properties average around $20,403. Peak summer months like July can push monthly earnings above $3,000, while winter months may fall below $800.

Is Athens a good market for Airbnb investment?

Athens carries a Rabbu ROI Score of 36 out of 100, placing it in the 'Competitive Opportunity' category. The market shows above-average growth and balanced supply-demand dynamics, but below-average revenue-to-price ratios and occupancy stability mean investors need to be selective. Properties with strong outdoor amenities and lake access tend to perform better. Careful deal sourcing and a solid pricing strategy are essential to generating attractive returns here.

What is the average daily rate (ADR) for Airbnb in Athens?

The average daily rate for Airbnb listings in Athens is $252, just under the Texas state average of $276. ADR varies by property size: 1-bedroom listings average $146 per night, while 2-bedroom listings average $134. The market-wide ADR includes a mix of property types and premium listings, so investors should benchmark pricing against comparable properties in their specific segment.

Are short-term rentals legal in Athens?

Short-term rentals are generally permitted in Athens, TX, though operators may need to register or obtain permits from local authorities. Regulations in Texas can vary between cities and counties, so investors should contact Athens city offices and review any HOA restrictions before purchasing. Compliance with state and local tax obligations is also required.

When is peak season for Airbnb in Athens?

Peak season for Airbnb in Athens runs from June through August, with July being the highest-earning month at an average of $3,034 in revenue. March and May also perform well, each approaching or exceeding $2,000. The slowest months are January and February, when average revenues drop to $755 and $681 respectively, reflecting the market's strong seasonal demand pattern.

How many Airbnbs are there in Athens?

As of April 2026, there are 47 active Airbnb listings in Athens, TX. The supply is concentrated in smaller properties, with 24 one-bedroom listings and 10 two-bedroom listings making up the bulk of the inventory. Notably, listing counts have grown 78% year over year, indicating increasing investor and host activity in the market.

How is Airbnb revenue calculated in Athens?

The annual and monthly revenue figures for Athens are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Athens, TX market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, tax obligations, and permit requirements are subject to change; investors should verify current rules with Athens city and Henderson County authorities.