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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Athol presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Athol, ID is a micro-market tucked in northern Idaho's lake-and-mountain corridor, with just 9 active Airbnb listings and an average annual revenue of $34,076 per property. The market's 90% year-over-year listing growth signals rising investor interest, though the current average occupancy of 11% and an ADR of $215—below the $277 Idaho state average—point to a heavily seasonal, summer-driven demand pattern. High average home values near $1.07 million mean deal sourcing will need to be selective to generate meaningful returns.
According to Rabbu market data, the Athol short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 9 |
| Average Daily Rate (ADR) | vs. $277 state avg. | $215 |
| Average Occupancy Rate | vs. 41% state avg. | 11% |
| RevPAN | ADR * Occupancy Rate | $24 |
| Average Monthly Revenue | Historical 12-month average | $2,839 |
| Average Annual Revenue | Historical 12-month average | $34,076 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Athol draws investor attention because of its proximity to northern Idaho's outdoor recreation destinations and a rapidly growing supply that reflects rising demand, though elevated property prices require careful deal sourcing.
Key investment factors
"Athol represents a competitive, niche opportunity rather than a plug-and-play investment. The revenue curve is sharply seasonal—July's average of $6,720 is nearly six times what listings earn in January ($1,133)—so investors need to underwrite conservatively and plan for lean winter months. On the plus side, the market's above-average growth trend and favorable supply/demand dynamics suggest demand is catching up to the area's appeal. Pairing a well-appointed property with smart seasonal pricing could outperform the current $34,076 annual average, but the $1.07M median home price makes achieving a strong cash-on-cash return a challenge without creative acquisition strategies."
— Rabbu Market Analysis Team
Athol's revenue is intensely seasonal: July leads at $6,720, while January bottoms out at $1,133—a nearly 6:1 peak-to-trough ratio. The core earning window runs June through August, accounting for a disproportionate share of annual income, so investors should plan cash-flow management around a roughly five-month slow period.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,133 |
| February |
|
$1,179 |
| March |
|
$1,553 |
| April |
|
$1,936 |
| May |
|
$3,158 |
| June |
|
$4,863 |
| July |
|
$6,720 |
| August |
|
$5,724 |
| September |
|
$2,880 |
| October |
|
$2,001 |
| November |
|
$1,513 |
| December |
|
$1,412 |
Property-size breakdowns are not currently available for Athol due to the small number of active listings. With only 9 total listings in the market, granular supply data by bedroom count is limited.
| Size | Trend | Value |
|---|
ADR data by property size is not available for Athol at this time. The market-wide average daily rate stands at $215, and investors should assess individual property pricing potential based on local comps and amenities.
| Size | Trend | Value |
|---|
RevPAN breakdowns by bedroom count are not currently reported for Athol. The overall market RevPAN of $24 reflects the combination of a $215 ADR and 11% occupancy, highlighting the impact of seasonal demand concentration.
| Size | Trend | Value |
|---|
Occupancy data by property size is unavailable for this market. The market-wide 11% average occupancy rate underscores the seasonal nature of demand, with meaningful booking activity largely confined to summer months.
| Size | Trend | Value |
|---|
Monthly revenue by property size is not broken out for Athol given the limited number of listings. The overall market average of $2,839 per month provides a baseline, though summer months significantly outperform this figure.
| Size | Trend | Value |
|---|
Annual revenue data by bedroom count is not available for this market. The market-wide average of $34,076 per year serves as the primary benchmark, and larger or better-equipped properties may outperform this figure during peak season.
| Size | Trend | Value |
|---|
Parking is universal across all Athol listings (100%), followed by kitchens (78%) and washers (67%)—reflecting guest expectations for self-sufficient, home-like stays in a rural setting. Outdoor-oriented amenities like BBQ grills (56%), backyards (33%), and hot tubs (22%) are notable differentiators that align with the area's recreation-focused visitor base.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
78% |
| Washer |
|
67% |
| BBQ Grill |
|
56% |
| Dryer |
|
56% |
| Self Check-in |
|
44% |
| Backyard |
|
33% |
| Outdoor Furniture |
|
33% |
| Patio or Balcony |
|
33% |
| Pets |
|
33% |
| Workspace |
|
33% |
| Hot Tub |
|
22% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Athol Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Athol's ROI Score of 41 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real upside but requires disciplined deal sourcing. While market growth and supply/demand dynamics score above average, the below-average revenue-to-price ratio—driven by home values averaging over $1 million against $34K in annual revenue—is the primary drag on the score. Investors should pair this data with thorough local regulatory research and focus on properties where acquisition costs leave room for acceptable cash-on-cash returns.
Understanding local STR regulations is essential before investing in Athol. Here's the current regulatory landscape:
Short-term rental operators in Athol, Idaho may need to obtain permits or register their property with Kootenai County or the local jurisdiction. Investors should verify current STR permit and zoning requirements with city and county offices before listing a property.
Common restrictions in similar Idaho markets include occupancy limits, noise and nuisance ordinances, parking requirements, and potential HOA-level prohibitions on short-term rentals. Minimum-stay rules and permit caps are also possible, so reviewing local ordinances and any HOA covenants is essential before purchasing.
STR hosts in Idaho are generally subject to state sales tax and any applicable local lodging or resort city taxes. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Idaho State Tax Commission to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Athol can provide current regulatory guidance.
Financing an Airbnb investment in Athol requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Athol's STR market is likely to benefit from continued growth in visitor interest—evidenced by its above-average market growth trend and supply/demand balance scores. Summer months should remain the primary revenue driver, with July and August alone capable of generating over $12,000 combined. Occupancy rates may edge up modestly as the area gains awareness, potentially reaching the 13–16% annual range, though winter months will continue to be soft. Investors should plan for significant cash-flow swings and budget reserves to cover the November-through-March lull."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary; investors should verify all requirements with appropriate authorities before purchasing or operating a short-term rental.
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