Aubrey, TX Airbnb Market Data, Statistics, and Occupancy Rates

Aubrey Short-Term Rental Market Overview

Aubrey, TX is a small but growing suburb north of the Dallas–Fort Worth metroplex with just 35 active Airbnb listings, making it a very early-stage short-term rental market. With an average daily rate of $285 — slightly above the Texas state average of $276 — the market shows some pricing power, but a 22% occupancy rate well below the 33% state average limits overall revenue potential. Average annual revenue sits at $25,717, and the ROI score of 34 out of 100 signals that investors should approach with caution and conduct thorough property-level analysis before committing.

Key Market Statistics

According to Rabbu market data, the Aubrey short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Aubrey

Investors may look at Aubrey for its proximity to the DFW metro and relatively higher ADR compared to the Texas average, though weak occupancy and rapid supply growth present significant headwinds.

Expert Market Assessment

"Aubrey currently presents limited investment opportunity for short-term rentals based on the available data. The 22% average occupancy rate is a notable drag on revenue potential, pulling RevPAN down to just $62 despite a respectable ADR. Seasonality is moderately pronounced, with July revenues nearly 80% higher than the February trough, meaning investors need to plan for lean winter months. The rapid expansion of supply — listings more than tripled year over year — without a corresponding demand signal makes this a market that rewards patience and careful property selection rather than broad-based confidence."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Aubrey

Average revenue by month in Aubrey

Revenue in Aubrey peaks in July at $2,752 and bottoms out in February at $1,528, creating a meaningful seasonal spread of about 80%. The summer months (May through August) consistently outperform, while the winter dip through January and February signals that investors should budget for leaner months.

Active Airbnb listings by property size in Aubrey

One-bedroom units dominate Aubrey's supply with 14 of 35 total listings, followed by 3-bedrooms (7) and 2-bedrooms (6). The relatively low count of 2-bedroom listings compared to their strong revenue performance could represent an underserved niche worth exploring.

Average daily rate (ADR) by property size in Aubrey

ADR scales with property size, rising from $158 for 1-bedroom units to $253 for 2-bedrooms and $272 for 3-bedrooms. The jump from 1 to 2 bedrooms is particularly steep at 60%, suggesting that adding a second bedroom significantly enhances pricing power.

Average RevPAN by property size in Aubrey

RevPAN tells a clear story: 2-bedroom ($73) and 3-bedroom ($74) properties deliver nearly identical revenue per available night, while 1-bedroom units lag far behind at just $20. This gap underscores how low occupancy (13%) severely undermines the earning potential of smaller units in this market.

Average occupancy rates by property size in Aubrey

Two-bedroom units lead occupancy at 29%, followed closely by 3-bedrooms at 27%, while 1-bedroom listings struggle at just 13%. For investors prioritizing cash-flow consistency, the 2-bedroom configuration offers the strongest demand signal in Aubrey.

Average monthly revenue by property size in Aubrey

Two-bedroom properties generate the highest monthly revenue at $2,282, edging out 3-bedrooms at $2,094, while 1-bedroom units trail substantially at $991. The $1,291 gap between 1- and 2-bedroom monthly revenue highlights the importance of property sizing in this market.

Average annual revenue by property size in Aubrey

On an annual basis, 2-bedroom listings top the market at $27,389, with 3-bedrooms close behind at $25,139 and 1-bedrooms at $11,894. For investors weighing acquisition costs against return potential, the 2-bedroom configuration appears to offer the best revenue-to-effort balance in Aubrey.

Most common amenities for Airbnb listings in Aubrey

Parking (97%), kitchen (91%), and self check-in (80%) are near-universal among Aubrey listings, reflecting baseline guest expectations. Outdoor-oriented amenities like patios (66%), backyards (60%), and BBQ grills (37%) are also common, signaling that guests value space and outdoor living — consistent with a suburban Texas setting.

Understanding Aubrey's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Aubrey's ROI Score of 34 out of 100 places it in the "Limited" investment band, meaning the market carries elevated risk and may not suit passive or first-time STR investors. The revenue-to-price ratio rates as average, but below-average occupancy stability and below-average market growth trends weigh heavily on the overall score. Investors interested in Aubrey should pair this data with thorough local regulatory research and focus on property-specific due diligence to identify any pockets of opportunity.

Short-Term Rental Regulations in Aubrey

Understanding local STR regulations is essential before investing in Aubrey. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Aubrey, TX may be required to obtain permits or register with local authorities, and investors should verify current requirements with the City of Aubrey and Denton County before listing a property.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, noise ordinances, parking requirements, and HOA-imposed rules that may limit or prohibit short-term rentals entirely. Investors should review any homeowner association covenants and local zoning regulations applicable to their target property.

Tax Obligations

Short-term rental hosts in Texas are generally subject to state hotel occupancy tax as well as any applicable local lodging taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Aubrey can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Aubrey's STR market is likely to remain in a transitional phase. The 213% year-over-year growth in active listings suggests rapid supply expansion that could continue to compress occupancy unless demand catches up. Seasonal patterns indicate revenue tends to peak in summer — particularly July at $2,752 — with softer winter months, so investors should expect cash flow to be uneven. Modest ADR increases of 1–3% are plausible as the area develops, but occupancy improvement will be the critical variable to watch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Aubrey, TX

What is the average Airbnb occupancy rate in Aubrey?

The average Airbnb occupancy rate in Aubrey is currently 22%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size — 1-bedroom units average just 13%, while 2-bedroom properties achieve the highest rate at 29%. Investors should factor this below-average occupancy into their financial projections.

How much do Airbnb hosts make in Aubrey?

Airbnb hosts in Aubrey earn an average of $2,143 per month or approximately $25,717 per year based on trailing 12-month performance data. Revenue varies considerably by property size: 2-bedroom listings lead at about $2,282 per month ($27,389 annually), while 1-bedroom units average just $991 per month. Summer months like July see the highest returns at around $2,752.

Is Aubrey a good market for Airbnb investment?

Aubrey currently carries a Rabbu ROI Score of 34 out of 100, indicating limited investment potential that warrants deeper property-specific diligence. While the ADR of $285 is slightly above the Texas average, the 22% occupancy rate significantly constrains revenue. Rapid supply growth of 213% year-over-year adds further risk. Investors who find the right property at the right price may still uncover opportunities, but the market overall requires caution.

What is the average daily rate (ADR) for Airbnb in Aubrey?

The average daily rate for Airbnb listings in Aubrey is $285, which is modestly above the Texas state average of $276. ADR ranges from $158 for 1-bedroom properties up to $272 for 3-bedroom units, with 2-bedroom listings commanding $253. This pricing suggests guests are willing to pay a premium, particularly for larger properties.

Are short-term rentals legal in Aubrey?

Short-term rentals are generally permitted in Texas, but specific regulations can vary by municipality and HOA. Investors considering Aubrey should check with the City of Aubrey and Denton County for any permit, registration, or zoning requirements. HOA restrictions in newer subdivisions — common in the Aubrey area — can also impact STR eligibility.

When is peak season for Airbnb in Aubrey?

Peak season in Aubrey runs through the summer months, with July delivering the highest average revenue at $2,752 per listing. June ($2,506) and May ($2,382) are also strong performers. The slowest months are January ($1,563) and February ($1,528), representing a seasonal spread of roughly 80% between peak and trough.

How many Airbnbs are there in Aubrey?

As of April 2026, there are 35 active Airbnb listings in Aubrey. The market is dominated by 1-bedroom units (14 listings), followed by 3-bedroom properties (7 listings) and 2-bedroom units (6 listings). The small total count reflects an early-stage market, though the 213% year-over-year growth shows it is expanding rapidly.

How is Airbnb revenue calculated in Aubrey?

The annual and monthly revenue figures shown for Aubrey are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results will vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated counts of active Airbnb and STR listings in the Aubrey market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Supply growth and popular amenity data compiled from multiple providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and permit requirements can change; always verify with local authorities before investing.