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View PropertiesAs of Apr, 27 2026
Auburn, ME is a micro-market with just 13 active Airbnb listings, offering a low-competition landscape for investors willing to navigate below-average occupancy. The market's average daily rate of $176 sits well below Maine's $415 state average, and a 20% occupancy rate—compared to 55% statewide—signals that demand remains limited outside of summer months. Average annual revenue comes in at $26,435, making this a market where careful property selection and seasonal pricing strategy will be essential to generating meaningful returns.
According to Rabbu market data, the Auburn short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 13 |
| Average Daily Rate (ADR) | vs. $415 state avg. | $176 |
| Average Occupancy Rate | vs. 55% state avg. | 20% |
| RevPAN | ADR * Occupancy Rate | $35 |
| Average Monthly Revenue | Historical 12-month average | $2,202 |
| Average Annual Revenue | Historical 12-month average | $26,435 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Investors look at Auburn for its extremely low competition, affordable entry points relative to coastal Maine, and the potential to capture summer tourism demand with the right property.
Key investment factors
"Auburn presents a limited-opportunity market defined by sharp seasonality and low overall occupancy. Revenue swings dramatically from a low of around $950 in April to a peak of $5,115 in August—a more than 5x spread that underscores how dependent earnings are on summer demand. The small listing count could work in an investor's favor if they can secure a well-appointed 3-bedroom property, which commands a 31% occupancy rate and nearly $36,000 in annual revenue. However, the 4% occupancy for 1-bedroom units is a red flag that smaller properties struggle to attract consistent bookings in this market."
— Rabbu Market Analysis Team
Auburn's revenue profile is steeply seasonal: August leads at $5,115 and July follows at $4,701, while the winter and early spring months hover between $950 and $1,400. The roughly 5x gap between peak and trough months means investors should budget for several months of minimal income and plan pricing strategies that extract maximum value during the summer window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,100 |
| February |
|
$1,043 |
| March |
|
$1,005 |
| April |
|
$950 |
| May |
|
$1,927 |
| June |
|
$2,625 |
| July |
|
$4,701 |
| August |
|
$5,115 |
| September |
|
$2,514 |
| October |
|
$2,575 |
| November |
|
$1,477 |
| December |
|
$1,400 |
The market's 13 listings are split between 1-bedroom (5 listings) and 3-bedroom (5 listings) properties, with the remaining units unclassified in the data. The absence of 2-bedroom or 4+ bedroom listings in the dataset could indicate an untested niche, though limited demand makes this more of a research question than a clear opportunity signal.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 3 bedrooms |
|
5 |
ADR scales meaningfully with size in Auburn—3-bedroom properties command $236 per night versus $142 for 1-bedrooms, a 66% premium. Given that 3-bedrooms also deliver far stronger occupancy, the larger configuration appears to offer a better return on the rate-to-acquisition-cost trade-off.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$142 |
| 3 bedrooms |
|
$236 |
RevPAN tells a stark story: 3-bedroom listings earn $74 per available night compared to just $5 for 1-bedrooms. This 15x gap reflects the compounding effect of both higher nightly rates and dramatically better occupancy for larger properties in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$5 |
| 3 bedrooms |
|
$74 |
Three-bedroom properties maintain a 31% occupancy rate, which, while modest, dwarfs the 4% rate for 1-bedroom units. The extremely low occupancy for smaller listings suggests they may be struggling to compete for guests or are only activated during peak season, raising serious cash-flow concerns for 1-bedroom investors.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
4% |
| 3 bedrooms |
|
31% |
On a monthly basis, 3-bedroom properties average $2,987 compared to $1,600 for 1-bedrooms—an 87% premium that reflects the combined advantage of higher ADR and significantly better occupancy. For investors weighing unit size, the data strongly favors the larger format in Auburn.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,600 |
| 3 bedrooms |
|
$2,987 |
Three-bedroom listings generate roughly $35,846 annually, nearly double the $19,203 earned by 1-bedroom properties. Given Auburn's modest overall revenue levels, the 3-bedroom configuration offers the clearest path to covering operating costs and generating positive returns.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$19,203 |
| 3 bedrooms |
|
$35,846 |
Every listing in Auburn offers parking (100%), and kitchens and dedicated workspaces are nearly universal at 92% each—signaling a guest base that expects self-sufficient, drive-to accommodations. Outdoor amenities like backyards, BBQ grills, and patios appear in over half of listings, while lake access (23%) and waterfront views (15%) provide differentiation opportunities for properties near Auburn's water features.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
92% |
| Workspace |
|
92% |
| Self Check-in |
|
77% |
| Backyard |
|
62% |
| BBQ Grill |
|
62% |
| Dryer |
|
62% |
| Outdoor Furniture |
|
62% |
| Washer |
|
62% |
| Patio or Balcony |
|
54% |
| Pets |
|
46% |
| Lake Access |
|
23% |
| Gym |
|
15% |
| Waterfront |
|
15% |
Understanding local STR regulations is essential before investing in Auburn. Here's the current regulatory landscape:
Short-term rental operators in Auburn, Maine may need to register or obtain permits through the city. Investors should verify current requirements directly with Auburn's municipal offices and the State of Maine before listing a property.
Common restrictions in Maine communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Some properties may also be subject to HOA regulations or local permit caps, so it's important to review any covenants or zoning requirements that apply to a specific address.
Short-term rental hosts in Maine are generally required to collect and remit state lodging tax, and platforms like Airbnb often handle tax collection on behalf of hosts. Investors should confirm their specific obligations with the Maine Revenue Services to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Auburn can provide current regulatory guidance.
Financing an Airbnb investment in Auburn requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Auburn's short-term rental performance is likely to remain heavily seasonal, with the bulk of revenue concentrated in July and August. Investors may see modest ADR improvements of 1–3% as Maine tourism continues to grow, but occupancy is estimated to stay in the 18–25% range absent a significant influx of new demand drivers. Properties that can capture shoulder-season bookings—particularly in May, September, and October—will be better positioned to smooth out cash flow, though annual revenue for the overall market is unlikely to exceed the low-to-mid $30,000s for most configurations."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with Auburn city offices and the State of Maine.
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