Augusta, ME Airbnb Market Data, Statistics, and Occupancy Rates

Augusta Short-Term Rental Market Overview

Augusta, ME stands out as a compelling short-term rental market with an ROI score of 84 out of 100, earning a "Standout Opportunity" designation. With an average home value of $362,749 and average annual revenue of $33,057, the revenue-to-price ratio runs well above average for the state. The market is still small — just 34 active listings — but year-over-year listing growth of 77% signals rising investor interest in Maine's capital city.

Key Market Statistics

According to Rabbu market data, the Augusta short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Augusta

Augusta offers investors an attractive revenue-to-price ratio in a small, growing market with above-average occupancy stability and clear seasonal demand driven by Maine's summer tourism.

Expert Market Assessment

"Augusta earns a Standout Opportunity rating, driven primarily by its above-average revenue-to-price ratio and occupancy stability. The market is intensely seasonal — August brings nearly seven times the revenue of January — so investors should budget for lean winter months while capitalizing on the June-through-September surge. With only 34 active listings and no 3-bedroom properties currently tracked, there may be room for differentiated inventory. The supply/demand balance sits at average, meaning the market isn't oversaturated, but the rapid 77% growth in listings warrants monitoring to ensure returns hold as competition increases."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Augusta

Average revenue by month in Augusta

Augusta's revenue profile is sharply seasonal, with August ($6,896) and July ($6,281) delivering roughly six to seven times the revenue of the slowest months like February ($986) and January ($992). Investors should expect about 65% of annual income to concentrate between May and September, making cash reserves essential for winter carrying costs.

Active Airbnb listings by property size in Augusta

One-bedroom units dominate Augusta's supply at 14 of 34 listings, followed by 2-bedrooms (9) and 4-bedrooms (5), with no 3-bedroom properties currently tracked. The absence of 3-bedroom listings could represent an underserved niche for investors looking to differentiate in this small market.

Average daily rate (ADR) by property size in Augusta

ADR jumps dramatically with size — from $104 for 1-bedrooms to $145 for 2-bedrooms and a substantial $493 for 4-bedroom properties. The 4-bedroom premium is nearly 5x the 1-bedroom rate, suggesting strong demand for larger group or family accommodations, likely tied to waterfront or lakeside properties.

Average RevPAN by property size in Augusta

Two-bedroom and 4-bedroom properties deliver comparable RevPAN at $65 and $69 respectively, while 1-bedrooms lag significantly at $29. For investors weighing return efficiency, the 2-bedroom segment offers the strongest RevPAN relative to likely acquisition and operating costs.

Average occupancy rates by property size in Augusta

Two-bedroom listings lead occupancy at 45%, making them the most consistently booked property type in Augusta. One-bedrooms fill at 28%, while 4-bedroom properties sit at just 14% — though their high ADR still translates to competitive revenue per available night despite the low fill rate.

Average monthly revenue by property size in Augusta

Four-bedroom properties top the monthly revenue chart at $4,990, nearly double the $2,433 earned by 2-bedroom units and more than triple the $1,584 from 1-bedrooms. The wide gap underscores how larger properties in Augusta can command outsized returns despite lower occupancy.

Average annual revenue by property size in Augusta

Annual revenue potential scales meaningfully with property size: 4-bedroom listings generate $59,885 per year, compared to $29,196 for 2-bedrooms and $19,016 for 1-bedrooms. Given Augusta's average home value of $362,749, investors targeting 4-bedroom properties could see the most favorable revenue-to-price dynamics if acquisition costs for larger homes remain reasonable.

Most common amenities for Airbnb listings in Augusta

Parking (100%) and kitchen access (97%) are virtually universal among Augusta listings, while self check-in (91%) has become a baseline guest expectation. Notably, 35% of listings highlight waterfront access and 24% offer lake access, signaling that proximity to water is a meaningful differentiator and likely a key driver of the strong summer demand.

Understanding Augusta's ROI Score: 84/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

An ROI score of 84 out of 100 places Augusta firmly in the Standout Opportunity tier, reflecting above-average marks in revenue-to-price ratio, occupancy stability, and market growth trend, with supply/demand balance rated average. The strong revenue-to-price ratio — the most heavily weighted factor at 40% — highlights that Augusta's relatively affordable home values pair well with its earning potential. Investors should complement this score with thorough local regulatory research and property-level due diligence to confirm that individual opportunities align with the market-wide picture.

Short-Term Rental Regulations in Augusta

Understanding local STR regulations is essential before investing in Augusta. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Augusta, Maine may need to register or obtain a permit through the city before listing their property. Investors should verify current requirements directly with Augusta's city clerk or code enforcement office, as Maine municipalities can set their own STR rules.

Key Restrictions

Common restrictions in markets like Augusta can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and potential HOA restrictions for properties in managed communities. Some Maine municipalities also impose caps on the number of non-owner-occupied STR permits, so checking local ordinances before purchasing is essential.

Tax Obligations

Maine imposes a 9% lodging tax on short-term rentals, which platforms like Airbnb typically collect and remit on behalf of hosts. Operators should also confirm whether Augusta levies any additional local fees and ensure they're meeting all state-level filing requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Augusta can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Augusta's STR market is likely to continue expanding as investor awareness grows and the supply base matures from its current 34-listing count. The strong summer revenue peak (August averaging $6,896) suggests ADR could edge up another 2–5% during peak months as operators refine pricing strategies. Occupancy stability, rated above average, points to steady mid-season demand, though winter months will likely remain soft with revenues around $1,000. Investors should plan for pronounced seasonality but can expect the overall trajectory to remain positive given the market's above-average growth trend."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Augusta, ME

What is the average Airbnb occupancy rate in Augusta?

The average occupancy rate for Airbnb listings in Augusta, ME is currently 31%, which sits below the Maine state average of 55%. Occupancy varies significantly by property size — 2-bedroom units lead at 45%, while 1-bedrooms average 28% and 4-bedrooms come in at 14%. The lower overall figure reflects Augusta's pronounced seasonality, with summer months driving the bulk of bookings.

How much do Airbnb hosts make in Augusta?

Airbnb hosts in Augusta earn an average of $2,754 per month and approximately $33,057 per year based on trailing 12-month booking data. Revenue varies widely by property size: 1-bedroom listings average $19,016 annually, 2-bedrooms bring in around $29,196, and 4-bedroom properties lead at $59,885 per year. Peak summer months like August can generate nearly $6,900 in a single month.

Is Augusta a good market for Airbnb investment?

Augusta scores 84 out of 100 on Rabbu's ROI Score, earning a Standout Opportunity designation. The market's above-average revenue-to-price ratio — with $33,057 in average annual revenue against $362,749 average home values — makes it particularly attractive for investors seeking favorable entry points. Strong summer demand and above-average occupancy stability add to the appeal, though investors should plan for significantly lower revenue during winter months.

What is the average daily rate (ADR) for Airbnb in Augusta?

The average daily rate in Augusta is $203, which is notably lower than the Maine state average of $415. ADR scales considerably with property size: 1-bedroom listings average $104 per night, 2-bedrooms come in at $145, and 4-bedroom properties command a premium at $493 per night. The lower market-wide ADR partly reflects the dominance of smaller units in Augusta's inventory.

Are short-term rentals legal in Augusta?

Short-term rentals generally operate in Augusta, ME, but specific permitting, registration, or zoning requirements may apply. Maine allows municipalities to set their own regulations around STRs, so it's important to check with Augusta's local government for the most current rules before investing. Consulting a local real estate attorney or the city's code enforcement office can help ensure full compliance.

When is peak season for Airbnb in Augusta?

Peak season in Augusta runs from June through September, with August being the highest-revenue month at an average of $6,896 per listing. July follows closely at $6,281, while June and September bring in approximately $3,517 and $3,417 respectively. The off-season stretches from November through March, when monthly revenue drops to roughly $1,000–$1,400.

How many Airbnbs are there in Augusta?

There are currently 34 active Airbnb listings in Augusta, ME as of April 2026. The market has seen significant growth, with a 77% year-over-year increase in active listings. The inventory is dominated by 1-bedroom properties (14 listings), followed by 2-bedrooms (9 listings) and 4-bedrooms (5 listings), with no 3-bedroom listings currently tracked.

How is Airbnb revenue calculated in Augusta?

The annual and monthly revenue figures for Augusta are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, segmented by market and property size
• Average daily rate, occupancy, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.