Austell, GA Airbnb Market Data, Statistics, and Occupancy Rates

Austell Short-Term Rental Market Overview

Austell, GA is a small but growing short-term rental market located in the western suburbs of metro Atlanta, with 43 active Airbnb listings and year-over-year listing growth of 118%. Average annual revenue sits at $14,583 per listing, driven by an ADR of $131 and a 37% occupancy rate — the latter slightly above Georgia's 32% state average. While the market offers relatively affordable entry with average home values around $358,770, investor success here will depend on property selection and operational execution, as competition is intensifying alongside growing supply.

Key Market Statistics

According to Rabbu market data, the Austell short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Austell

Austell attracts investor attention thanks to its affordable entry point relative to the broader Atlanta metro, combined with above-average supply/demand dynamics for the region.

Expert Market Assessment

"Austell represents a competitive opportunity where selective deal-sourcing is key. The market's ROI score of 38 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, partially offset by favorable supply/demand dynamics. Seasonality is moderate — revenue peaks in July at $1,710 and troughs in February at $905, a spread of roughly 89% — so investors should plan for leaner winter months. Targeting larger properties, particularly 3- and 4-bedroom homes that command higher occupancy and RevPAN, offers the clearest path to competitive returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Austell

Average revenue by month in Austell

Revenue in Austell peaks in July at $1,710 and dips to its lowest point in February at $905, creating a seasonal spread of about $800 between the best and worst months. The summer months (June–August) are clearly the strongest earning period, while late fall and winter settle into a narrower $1,100–$1,200 band, suggesting moderate but not extreme seasonality.

Active Airbnb listings by property size in Austell

Two-bedroom listings lead Austell's supply with 15 active units, while 1-bedroom and 3-bedroom properties each account for 11 listings. Four-bedroom homes are the least represented at just 5 listings, which — combined with their strong occupancy and revenue performance — may signal an undersupplied niche worth targeting.

Average daily rate (ADR) by property size in Austell

ADR in Austell scales steadily with size, from $74 for 1-bedroom listings to $213 for 4-bedroom properties — nearly a 3x premium. The jump from 3-bedrooms ($145) to 4-bedrooms ($213) is the steepest, suggesting that larger group-friendly properties can command meaningfully higher nightly rates.

Average RevPAN by property size in Austell

RevPAN climbs dramatically with property size: 1-bedroom units generate just $19 per available night, while 4-bedroom properties deliver $132 — nearly 7x more. Three-bedroom listings at $79 RevPAN also represent a strong step up from the $24 earned by 2-bedroom properties, making mid-to-large configurations the clear revenue efficiency winners.

Average occupancy rates by property size in Austell

Larger properties in Austell fill far more consistently, with 4-bedroom listings averaging 62% occupancy and 3-bedrooms at 55%, compared to just 27% for 1-bedrooms and 20% for 2-bedrooms. This sharp divide suggests that smaller units face stiffer competition or weaker demand, while families or groups seeking space drive more reliable bookings for bigger homes.

Average monthly revenue by property size in Austell

Monthly revenue differences across property sizes are substantial: 4-bedroom listings average $2,541 per month — nearly 6x the $431 earned by 1-bedroom units. Even 3-bedroom properties at $1,846 per month significantly outpace 2-bedrooms at $767, reinforcing that larger configurations are the primary revenue drivers in this market.

Average annual revenue by property size in Austell

Four-bedroom properties lead annual revenue at $30,500, followed by 3-bedrooms at $22,155 — both well above the market average of $14,583. One-bedroom units at $5,177 and 2-bedrooms at $9,210 trail significantly, making larger homes the configurations with the strongest return potential relative to the market's price point.

Most common amenities for Airbnb listings in Austell

Parking (95%) and a full kitchen (91%) are near-universal in Austell listings, reflecting guest expectations for suburban, home-like stays. Washer (81%), self check-in (79%), and dryer (70%) round out the top five, while amenities like a pool (12%) and pet-friendliness (37%) remain less common and could serve as differentiators for investors looking to stand out.

Understanding Austell's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Austell's ROI score of 38 out of 100 places it in the "Competitive Opportunity" band, meaning viable deals exist but require more intentional sourcing. The score reflects average revenue-to-price ratios and below-average occupancy stability, tempered by above-average supply/demand balance that suggests the market isn't yet oversaturated. Investors should pair these metrics with thorough local regulatory research and focus on higher-performing property sizes — particularly 3- and 4-bedroom homes — to maximize their chances of a successful investment.

Short-Term Rental Regulations in Austell

Understanding local STR regulations is essential before investing in Austell. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Austell, GA may be required to obtain a business license or STR-specific permit through the City of Austell or Cobb County. Investors should verify current requirements directly with local government offices before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also fall under HOA covenants that restrict or prohibit short-term rentals, so reviewing deed restrictions and community bylaws is essential before purchasing.

Tax Obligations

Short-term rental hosts in Georgia are generally subject to state sales tax and local hotel/motel excise taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Austell can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Austell's rapid listing growth — up 118% year over year — signals strong investor interest, though it also means the supply side is catching up quickly. Seasonal patterns suggest July will remain the revenue peak with monthly averages near $1,710, while February typically dips to around $905. Occupancy may face modest downward pressure from the influx of new listings, but investors targeting 3- and 4-bedroom properties should find relatively stable demand, with occupancy rates estimated to hold in the 55–62% range for those configurations. ADR could see incremental gains of 1–3% if demand from Atlanta-area spillover continues, though results will hinge on how the supply/demand balance evolves."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Austell, GA

What is the average Airbnb occupancy rate in Austell?

The average Airbnb occupancy rate in Austell is currently 37%, which edges above the Georgia state average of 32%. Occupancy varies significantly by property size: 1-bedroom listings average 27%, while 4-bedroom properties reach 62%. Investors targeting larger homes can expect meaningfully stronger booking frequency.

How much do Airbnb hosts make in Austell?

Based on trailing 12-month historical data, the average Airbnb host in Austell earns approximately $1,215 per month, or about $14,583 annually. Revenue ranges widely by property size — 1-bedroom listings average $5,177 per year, while 4-bedroom properties generate roughly $30,500 annually. These figures reflect what hosts have actually earned recently and are not forward-looking projections.

Is Austell a good market for Airbnb investment?

Austell presents a competitive opportunity for STR investors. With average home values around $358,770 and above-average supply/demand balance, there's potential — especially for larger properties that achieve higher occupancy and revenue. However, the market's ROI score of 38 out of 100 suggests that below-average occupancy stability and growing competition require more careful deal selection. Investors who choose the right property size and manage operations well can still find viable returns.

What is the average daily rate (ADR) for Airbnb in Austell?

The average daily rate for Airbnb listings in Austell is $131, which is considerably lower than the Georgia state average of $299. ADR scales meaningfully with property size: 1-bedroom listings average $74 per night, 2-bedrooms average $125, 3-bedrooms reach $145, and 4-bedroom properties command $213 per night.

Are short-term rentals legal in Austell?

Short-term rentals are generally permitted in Austell, GA, but operators may need to secure a business license or STR permit through local authorities. Regulations can change, and some properties may be subject to HOA restrictions. We strongly recommend verifying current rules with the City of Austell or Cobb County government before investing.

When is peak season for Airbnb in Austell?

Peak season in Austell is during the summer months, with July topping the charts at an average revenue of $1,710 per listing. June and August also perform well, averaging $1,393 and $1,394 respectively. February is the slowest month at $905 in average revenue, so investors should budget for lighter winter earnings.

How many Airbnbs are there in Austell?

As of April 2026, there are 43 active Airbnb listings in Austell. The market has experienced significant growth, with listings increasing 118% year over year. Two-bedroom properties make up the largest share of supply at 15 listings, followed by 1-bedroom and 3-bedroom properties at 11 each, and 5 four-bedroom listings.

How is Airbnb revenue calculated in Austell?

The annual and monthly revenue figures for Austell are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Austell and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence among active listings
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify current rules with local authorities before purchasing.