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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Azusa presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Azusa, a small but growing short-term rental market in the San Gabriel Valley, offers investors a compact playing field with just 35 active Airbnb listings and average annual revenue of $22,739. While the ADR of $134 sits well below California's $551 state average, the market's favorable supply/demand balance and 132% year-over-year listing growth signal rising investor interest. With average home values near $870K, selective deal sourcing is essential to make the numbers work in this competitive environment.
According to Rabbu market data, the Azusa short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 35 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $134 |
| Average Occupancy Rate | vs. 43% state avg. | 41% |
| RevPAN | ADR * Occupancy Rate | $55 |
| Average Monthly Revenue | Historical 12-month average | $1,895 |
| Average Annual Revenue | Historical 12-month average | $22,739 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Azusa attracts investor attention due to its favorable supply/demand dynamics and proximity to the greater Los Angeles metro, though high home prices require disciplined underwriting.
Key investment factors
"Azusa presents a competitive opportunity where deal selection matters more than market-wide averages might suggest. The 41% average occupancy rate sits just below California's 43% state average, and a RevPAN of $55 means only the right property types — particularly 2- and 3-bedroom units — are likely to generate meaningful returns. Seasonality is pronounced, with July revenue ($2,568) running nearly 75% above January's $1,467, so operators need reserves to weather the slower months. For investors willing to target larger units and optimize pricing strategy, the favorable supply/demand balance and limited competition of just 35 listings create a window worth exploring."
— Rabbu Market Analysis Team
Revenue in Azusa peaks sharply in summer, with July ($2,568) and August ($2,471) leading the year, while January ($1,467) marks the low point — a spread of over $1,100 between the best and worst months. This pronounced seasonality means investors should plan for roughly 4 strong months of above-average income to offset quieter winter and fall periods.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,467 |
| February |
|
$1,630 |
| March |
|
$2,001 |
| April |
|
$1,802 |
| May |
|
$1,829 |
| June |
|
$2,159 |
| July |
|
$2,568 |
| August |
|
$2,471 |
| September |
|
$1,732 |
| October |
|
$1,763 |
| November |
|
$1,632 |
| December |
|
$1,682 |
One-bedroom listings dominate supply at 16 out of 35 total, followed by 12 two-bedroom and just 6 three-bedroom properties. The relative scarcity of 3-bedroom units — combined with their superior revenue metrics — suggests an underserved segment that could represent opportunity for investors.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
16 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
6 |
ADR roughly doubles from 1-bedroom ($91) to 2-bedroom ($166) listings, then climbs more modestly to $186 for 3-bedrooms. The jump from 1- to 2-bedrooms offers the sharpest rate premium per additional bedroom, making 2-bedroom units an interesting value play if acquisition costs allow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$91 |
| 2 bedrooms |
|
$166 |
| 3 bedrooms |
|
$186 |
RevPAN scales dramatically with size: 3-bedroom properties lead at $103 per available night, more than triple the $30 earned by 1-bedroom units, with 2-bedrooms at $78. This gap reflects not just higher nightly rates but also substantially better occupancy for larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$30 |
| 2 bedrooms |
|
$78 |
| 3 bedrooms |
|
$103 |
Occupancy climbs steadily with property size — 1-bedrooms average just 34%, 2-bedrooms reach 47%, and 3-bedrooms top the market at 55%. The 21-percentage-point gap between the smallest and largest units highlights that guests in Azusa strongly favor properties with more space, making larger units a safer bet for cash-flow consistency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
34% |
| 2 bedrooms |
|
47% |
| 3 bedrooms |
|
55% |
Three-bedroom properties generate $3,042 per month on average — nearly three times the $1,022 earned by 1-bedroom units and roughly 22% more than 2-bedrooms at $2,483. For investors weighing monthly carrying costs against income, the 2- and 3-bedroom segments clearly outperform.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,022 |
| 2 bedrooms |
|
$2,483 |
| 3 bedrooms |
|
$3,042 |
Annual revenue ranges from $12,275 for 1-bedroom listings to $36,511 for 3-bedrooms, with 2-bedrooms generating $29,807. Given Azusa's average home values near $870K, 3-bedroom properties offer the strongest gross revenue potential, though investors should carefully model whether acquisition costs still support acceptable yields.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$12,275 |
| 2 bedrooms |
|
$29,807 |
| 3 bedrooms |
|
$36,511 |
Kitchen and parking top the amenity list at 97% prevalence each, followed closely by self check-in at 94% — these are table stakes for any listing in this market. Amenities like hot tubs, pools, and EV chargers appear in fewer than 10% of listings, presenting potential differentiation opportunities for hosts looking to stand out and justify higher nightly rates.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
97% |
| Parking |
|
97% |
| Self Check-in |
|
94% |
| Washer |
|
86% |
| Dryer |
|
83% |
| Workspace |
|
63% |
| Backyard |
|
43% |
| Patio or Balcony |
|
43% |
| Outdoor Furniture |
|
37% |
| Pets |
|
20% |
| BBQ Grill |
|
11% |
| EV Charger |
|
9% |
| Hot Tub |
|
9% |
| Pool |
|
9% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Azusa Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Azusa's ROI score of 49 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand exists but higher property prices compress returns — the revenue-to-price ratio scores below average. Occupancy stability and market growth trend both rate as average, while the supply/demand balance is a relative bright spot at above average, suggesting the market isn't yet oversaturated. Investors should pair these metrics with thorough local regulatory research and focus on larger property types where the revenue profile is strongest.
Understanding local STR regulations is essential before investing in Azusa. Here's the current regulatory landscape:
The City of Azusa, California may require short-term rental operators to obtain a permit or business license before listing a property. Investors should verify current registration and permitting requirements directly with the city's planning or finance department before launching an STR.
Common restrictions in California STR markets include occupancy limits, minimum night stays, noise ordinances, and parking requirements. HOA rules can impose additional limitations, and some jurisdictions cap the number of permits issued — investors should confirm whether Azusa enforces any such caps or zoning restrictions.
Short-term rental operators in California are typically subject to transient occupancy tax (TOT), and in some cases additional sales or tourism taxes. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the City of Azusa and the state.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Azusa can provide current regulatory guidance.
Financing an Airbnb investment in Azusa requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Azusa's STR market is likely to see continued supply expansion given the 132% year-over-year growth in active listings, though demand should keep pace given the market's above-average supply/demand balance. Summer months will remain the revenue engine — July and August alone drive revenue 35–40% above the annual monthly average — so investors should budget for softer winter months when revenue dips toward $1,400–$1,700. ADR may see modest gains in the 2–4% range as larger properties continue to command premium rates, and occupancy is estimated to hold steady around 40–45% market-wide. Investors entering now should plan conservatively and factor in the seasonal revenue swings when modeling cash flow."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; local regulations and market dynamics may have changed since this analysis. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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