Baileys Harbor, WI Airbnb Market Data, Statistics, and Occupancy Rates

Baileys Harbor Short-Term Rental Market Overview

Baileys Harbor, a small Door County destination on Wisconsin's Lake Michigan shoreline, offers standout short-term rental potential driven by intense summer tourism demand. With just 26 active Airbnb listings and an average annual revenue of $50,532, the market is compact yet productive — particularly during the peak months of July and August when monthly revenue tops $9,700. An ROI score of 77 out of 100 reflects above-average revenue-to-price ratios and occupancy stability, making this a market worth serious consideration for investors comfortable with pronounced seasonality.

Key Market Statistics

According to Rabbu market data, the Baileys Harbor short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Baileys Harbor

Baileys Harbor attracts investors because of its strong summer revenue concentration, limited supply in a high-demand tourism corridor, and above-average revenue-to-price performance relative to the broader Wisconsin market.

Expert Market Assessment

"Baileys Harbor presents a compelling but decidedly seasonal investment opportunity. The market earns its "Standout Opportunity" designation through above-average revenue-to-price performance and occupancy stability, though the data reveals a dramatic revenue swing — August averages $9,741 while February dips to $1,281. Investors who can weather five to six slow months stand to benefit from a concentrated, high-yield summer window and solid shoulder-season earnings in fall. The small listing count and Door County's enduring appeal as a Midwest getaway create favorable supply-demand dynamics, but the $770,432 average home value means capital requirements are significant."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Baileys Harbor

Average revenue by month in Baileys Harbor

Baileys Harbor exhibits extreme seasonality, with August ($9,741) and July ($9,720) delivering roughly seven times the revenue of the slowest month, February ($1,281). The shoulder months of June, September, and October still produce meaningful income between $5,631 and $6,136, giving hosts a productive earning window of about six months before winter demand drops sharply.

Active Airbnb listings by property size in Baileys Harbor

The market's 26 listings skew toward larger homes, with 3-bedroom properties making up the majority at 12 listings followed by 7 four-bedroom units. The absence of smaller 1- and 2-bedroom listings in the data suggests this market is oriented toward family and group travel, and investors targeting those underrepresented sizes could find an opportunity — or may face structural demand limitations.

Average daily rate (ADR) by property size in Baileys Harbor

ADR scales significantly with size in Baileys Harbor: 4-bedroom properties command $363 per night compared to $264 for 3-bedroom homes, a premium of nearly 38%. This suggests that guests booking larger Door County homes are willing to pay substantially more, making the 4-bedroom segment attractive for investors who can absorb the higher acquisition cost.

Average RevPAN by property size in Baileys Harbor

Four-bedroom properties lead in RevPAN at $98 versus $71 for 3-bedroom listings, reflecting their higher ADR advantage since both sizes share the same 27% occupancy rate. The $27 per-night RevPAN gap translates into meaningful annual revenue differences and indicates that larger properties extract more value from each available night in this market.

Average occupancy rates by property size in Baileys Harbor

Both 3-bedroom and 4-bedroom properties sit at an identical 27% average occupancy rate, which is above the overall market average of 22%. This parity suggests that demand for both sizes is comparably stable, giving investors in either category similar cash-flow predictability through the seasonal cycle.

Average monthly revenue by property size in Baileys Harbor

Three-bedroom properties edge out 4-bedrooms slightly in average monthly revenue at $5,698 versus $5,583, a difference of just $115 per month. This narrow gap, despite the significant ADR premium for 4-bedroom homes, likely reflects the higher volume of 3-bedroom listings performing consistently well across the booking calendar.

Average annual revenue by property size in Baileys Harbor

Annual revenue is remarkably close between the two property sizes: 3-bedroom homes average $68,382 and 4-bedroom homes bring in $67,003. Given that both sizes exceed the market-wide average of $50,532, investors targeting either configuration can expect solid returns — though the lower acquisition cost of a 3-bedroom property could yield a better return on invested capital.

Most common amenities for Airbnb listings in Baileys Harbor

Every listing in Baileys Harbor offers parking (100%), and nearly all include self check-in and a kitchen (96% each), setting a high baseline for guest expectations. Outdoor amenities dominate — BBQ grills (85%), backyards (73%), and outdoor furniture (65%) reflect the market's vacation character — while lake access (31%) and waterfront (27%) listings likely command premium rates for guests seeking direct water proximity.

Understanding Baileys Harbor's ROI Score: 77/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Baileys Harbor's ROI score of 77 out of 100 places it in the "Standout Opportunity" band, driven primarily by above-average marks in revenue-to-price ratio and occupancy stability — the two most heavily weighted factors. Market growth trend and supply/demand balance both rate as average, which is expected for a small seasonal market seeing rising investor interest. Pairing this score with research into Door County's specific licensing requirements and seasonal carrying costs will give investors a complete picture of the opportunity.

Short-Term Rental Regulations in Baileys Harbor

Understanding local STR regulations is essential before investing in Baileys Harbor. Here's the current regulatory landscape:

Permit Requirements

Baileys Harbor and the broader Door County area in Wisconsin generally require short-term rental operators to obtain a Tourist Rooming House license through the state Department of Agriculture, Trade and Consumer Protection (DATCP), along with any locally required permits. Investors should verify current registration and inspection requirements directly with both the Town of Baileys Harbor and DATCP before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and nuisance ordinances, and parking regulations. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing deed restrictions before purchase is essential.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental income, and Door County municipalities typically levy an additional local room tax. Platforms like Airbnb often collect and remit state taxes automatically, but hosts should confirm local room tax obligations are being handled and file any required returns with the appropriate municipal or county treasurer.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Baileys Harbor can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Baileys Harbor's STR market is expected to maintain its sharp summer peak, with July and August likely continuing to generate the lion's share of annual income. ADR may see modest increases of 2–4% as supply growth is tempered by the village's small size and limited housing stock, though the 124% year-over-year listing growth signals rising investor interest. Occupancy during shoulder months (May, September, October) could edge up as Door County's fall-color tourism and spring events gain traction, potentially pushing average annual revenue into the $52,000–$55,000 range. Investors should plan for lean winter months where revenue drops below $1,500, ensuring reserves cover off-season carrying costs."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Baileys Harbor, WI

What is the average Airbnb occupancy rate in Baileys Harbor?

The average occupancy rate for Airbnb listings in Baileys Harbor is currently 22%, which sits below the Wisconsin state average of 38%. This reflects the market's highly seasonal nature — occupancy is concentrated in the summer months when Door County tourism peaks. Both 3-bedroom and 4-bedroom properties average 27% occupancy, suggesting that larger homes in the market maintain consistent demand relative to each other. Investors should factor in the seasonal booking pattern when projecting cash flow.

How much do Airbnb hosts make in Baileys Harbor?

On average, Airbnb hosts in Baileys Harbor earn approximately $4,211 per month and $50,532 per year based on trailing 12-month booking data. Revenue is heavily concentrated in summer: July and August each generate close to $9,700 in average monthly revenue, while winter months like January and February fall below $1,400. Three-bedroom properties earn roughly $68,382 annually, while 4-bedroom listings average $67,003 — a surprisingly close range given the size difference.

Is Baileys Harbor a good market for Airbnb investment?

Baileys Harbor scores 77 out of 100 on Rabbu's ROI Score, placing it in the "Standout Opportunity" category. The market benefits from above-average revenue-to-price ratios and occupancy stability, paired with average marks for market growth and supply/demand balance. The limited supply of only 26 active listings in a sought-after Door County location creates pricing power during peak season. However, the average home value of $770,432 means a significant upfront investment, so investors should model returns carefully with realistic off-season expectations.

What is the average daily rate (ADR) for Airbnb in Baileys Harbor?

The current average daily rate in Baileys Harbor is $278, which comes in below the Wisconsin state average of $368. ADR varies by property size: 3-bedroom listings average $264 per night, while 4-bedroom properties command $363 — a meaningful premium of nearly 38%. The relatively lower market-wide ADR reflects the mix of property sizes and seasonal rate adjustments, as hosts often lower prices during the quieter winter months.

Are short-term rentals legal in Baileys Harbor?

Short-term rentals are permitted in the Baileys Harbor area, though operators typically need to obtain a Tourist Rooming House license from the Wisconsin Department of Agriculture, Trade and Consumer Protection. Local permits or registrations may also be required by the Town of Baileys Harbor or Door County. Regulations can change, so prospective investors should verify current licensing requirements, zoning rules, and any applicable HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Baileys Harbor?

Peak season in Baileys Harbor runs from June through August, with July and August being the strongest months at $9,720 and $9,741 in average revenue respectively. June and September also perform well, each averaging over $6,000. October extends the earning season nicely at $5,631, likely driven by fall foliage tourism in Door County. The slowest months are January through April, when revenue averages between $1,281 and $1,609.

How many Airbnbs are there in Baileys Harbor?

As of April 2026, there are 26 active Airbnb listings in Baileys Harbor. The supply is concentrated in larger properties — 12 listings are 3-bedroom homes and 7 are 4-bedroom homes. Notably, listing count has grown 124% year over year, signaling increasing investor interest in this small but productive market. The limited inventory means competition remains relatively low, especially compared to larger Wisconsin vacation markets.

How is Airbnb revenue calculated in Baileys Harbor?

The annual and monthly revenue figures shown for Baileys Harbor are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally capture seasonal peaks and quieter periods. Individual results can vary based on property quality, pricing strategy, amenities offered, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Baileys Harbor market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.