Baldwin, MI Airbnb Market Data, Statistics, and Occupancy Rates

Baldwin Short-Term Rental Market Overview

Baldwin, MI stands out as a compelling short-term rental market for investors seeking strong revenue relative to property costs. With average home values around $276,490 and annual STR revenue averaging $27,582, the revenue-to-price ratio lands well above average. The market is small — just 35 active Airbnb listings — but it shows pronounced summer seasonality tied to Michigan's outdoor recreation corridor, with July revenues nearly four times the winter lows. Year-over-year listing growth of 93% signals rising investor interest, though the market's compact size still leaves room for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Baldwin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Baldwin

Baldwin's attractive revenue-to-price ratio and small but growing supply base make it a market worth evaluating for investors who can capitalize on Michigan's seasonal outdoor tourism demand.

Expert Market Assessment

"Baldwin earns a Standout Opportunity designation with an ROI score of 82 out of 100, driven primarily by its above-average revenue-to-price ratio and positive market growth trend. The market's extreme seasonality is the key dynamic investors need to plan around: July and August alone account for roughly a third of annual revenue, while January through April brings in only $1,162–$1,445 per month. That said, the shoulder months of May, September, and October still generate meaningful income ($2,058–$2,752), extending the productive season beyond just the summer core. Investors who budget conservatively for the winter months and maximize summer pricing should find this market delivers solid returns relative to acquisition costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Baldwin

Average revenue by month in Baldwin

Baldwin's revenue is heavily seasonal, peaking at $4,858 in July and bottoming out at $1,162 in April — a spread of nearly 4x. The May-through-October window accounts for the vast majority of annual income, with a notably strong shoulder in September ($2,752) and October ($2,617) that extends the earning season beyond the traditional summer core.

Active Airbnb listings by property size in Baldwin

The market's 35 listings are dominated by 2-bedroom properties (17 listings), with 3-bedrooms accounting for just 8. The relatively thin supply of larger units — combined with their superior performance metrics — suggests that 3-bedroom acquisitions may face less competition while serving an undermet segment of guest demand.

Average daily rate (ADR) by property size in Baldwin

ADR scales modestly from $188 for 2-bedroom units to $223 for 3-bedrooms, a roughly 19% premium. Given that 3-bedrooms also deliver dramatically higher occupancy and RevPAN, the additional nightly rate represents just one component of their overall revenue advantage.

Average RevPAN by property size in Baldwin

Three-bedroom properties generate $127 in RevPAN compared to just $55 for 2-bedrooms — more than double the revenue per available night. This gap reflects not only higher nightly rates but significantly stronger occupancy, making 3-bedroom units the clear leader in per-night earning efficiency.

Average occupancy rates by property size in Baldwin

Occupancy diverges sharply by size: 3-bedroom listings maintain a 57% occupancy rate versus only 30% for 2-bedrooms. For investors prioritizing cash-flow consistency, the nearly double occupancy of larger properties translates to more predictable booking patterns and less reliance on peak-season performance alone.

Average monthly revenue by property size in Baldwin

Three-bedroom properties earn $3,108 per month on average, outpacing 2-bedrooms at $1,894 by roughly 64%. This meaningful revenue gap underscores how the combination of higher rates and stronger occupancy compounds into substantially better monthly returns for slightly larger units.

Average annual revenue by property size in Baldwin

On an annual basis, 3-bedroom listings bring in $37,300 compared to $22,737 for 2-bedrooms — a $14,563 difference that could significantly affect ROI calculations. Investors considering Baldwin should weigh whether the incremental acquisition cost of a 3-bedroom property is justified by this roughly 64% revenue premium.

Most common amenities for Airbnb listings in Baldwin

Parking (97%) and kitchens (89%) are near-universal, while BBQ grills (77%), self check-in (69%), and backyards (66%) round out the top five — all pointing to a guest base that expects a self-sufficient, outdoor-oriented cabin or cottage experience. Waterfront access (49%) and lake access (37%) are present in a meaningful share of listings, confirming that proximity to water is a key demand driver in this market.

Understanding Baldwin's ROI Score: 82/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Baldwin's ROI score of 82 out of 100 places it in the Standout Opportunity tier, driven largely by an above-average revenue-to-price ratio — the most heavily weighted factor at 40%. Occupancy stability and supply/demand balance score at average levels, consistent with a seasonal market that hasn't yet become oversaturated. Investors should pair this encouraging score with local regulatory research and a property-level financial analysis to confirm that a specific acquisition pencils out.

Short-Term Rental Regulations in Baldwin

Understanding local STR regulations is essential before investing in Baldwin. Here's the current regulatory landscape:

Permit Requirements

Investors looking at Baldwin should verify whether Lake County or the State of Michigan requires a short-term rental permit or registration before listing a property. Local ordinances can change, so checking directly with Baldwin's municipal offices and the county zoning department is recommended before closing on a property.

Key Restrictions

Common STR restrictions in Michigan communities can include occupancy limits based on bedroom count, minimum stay requirements (especially in resort areas), noise ordinances, parking regulations, and septic system capacity rules for lakefront properties. HOA covenants in certain subdivisions may also restrict or prohibit short-term rentals, so investors should review any applicable deed restrictions carefully.

Tax Obligations

Michigan imposes a 6% state use tax on short-term rental accommodations, and some jurisdictions may levy additional local lodging or assessment taxes. Major platforms like Airbnb typically collect and remit state taxes on behalf of hosts, but investors should confirm their full tax obligations with a local accountant or the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Baldwin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Baldwin's summer peak — anchored by lake access, fishing, and outdoor recreation — should continue to drive the bulk of annual revenue. ADR could see modest gains of 2–4% as demand outpaces the still-limited supply, particularly for 3-bedroom properties that already command a $223 nightly rate. Occupancy is likely to hover in the 38–42% range on an annualized basis, reflecting the market's seasonal nature, but investors who price strategically during shoulder months (May, September, October) can meaningfully improve their cash flow. The rapid supply growth bears watching — if new listings continue at this pace, occupancy pressure could intensify during off-peak periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Baldwin, MI

What is the average Airbnb occupancy rate in Baldwin?

The average occupancy rate for Airbnb listings in Baldwin is currently 39%, which falls slightly below Michigan's state average of 42%. This reflects Baldwin's seasonal demand pattern — summer months drive strong bookings while winter occupancy drops considerably. Three-bedroom properties perform notably better at 57% occupancy compared to 30% for two-bedroom units.

How much do Airbnb hosts make in Baldwin?

Based on trailing 12-month data, Airbnb hosts in Baldwin earn an average of $2,298 per month or $27,582 per year. Earnings vary significantly by property size: 3-bedroom listings average $37,300 annually while 2-bedroom properties bring in around $22,737. Monthly revenue swings from roughly $1,162 in April to $4,858 in July, so hosts should plan cash flow around this seasonal cycle.

Is Baldwin a good market for Airbnb investment?

Baldwin scores 82 out of 100 on Rabbu's ROI Score, earning a Standout Opportunity rating. The market's strongest asset is its above-average revenue-to-price ratio — average home values sit at $276,490 while annual STR revenue averages $27,582. The small supply of just 35 active listings also means less direct competition. Investors should be comfortable with seasonal income fluctuations and conduct thorough due diligence on local regulations before purchasing.

What is the average daily rate (ADR) for Airbnb in Baldwin?

The average daily rate in Baldwin is $183, which is well below Michigan's state average of $350. This lower ADR reflects the rural, recreation-oriented nature of the market rather than a weakness — it aligns with the area's more affordable property prices. Three-bedroom properties command $223 per night while 2-bedrooms average $188.

Are short-term rentals legal in Baldwin?

Short-term rentals are generally permitted in Baldwin, MI, though specific regulations and permit requirements may apply at the local or county level. Investors should contact Lake County and the local municipal offices to confirm current zoning rules, any permit or registration requirements, and applicable restrictions before listing a property. Regulations in Michigan's recreational areas can evolve, so staying current with local ordinances is important.

When is peak season for Airbnb in Baldwin?

Peak season in Baldwin runs from June through August, with July being the highest-earning month at $4,858 in average revenue — nearly four times what hosts earn during the slowest months. August follows closely at $4,445. The shoulder months of May ($2,058), September ($2,752), and October ($2,617) also deliver respectable income, extending the productive season from roughly May through October.

How many Airbnbs are there in Baldwin?

Baldwin currently has 35 active Airbnb listings, making it a small and relatively concentrated market. The supply is split between 2-bedroom properties (17 listings) and 3-bedroom properties (8 listings), with the remainder falling into other configurations. Year-over-year listing growth of 93% indicates rising investor interest, though the absolute number of listings remains quite low.

How is Airbnb revenue calculated in Baldwin?

The annual and monthly revenue figures for Baldwin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, guest reviews, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and nightly pricing for Baldwin, MI
• Historical revenue and yield metrics based on trailing 12-month booking performance
• Property size breakdowns for ADR, occupancy, RevPAN, and revenue across bedroom configurations
• Amenity prevalence data across active listings to identify guest expectations
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data is current as of April 27, 2026 and may not reflect recent regulatory or market changes. Individual property results will vary based on location, condition, management quality, and pricing strategy.