Bandera, TX Airbnb Market Data, Statistics, and Occupancy Rates

Bandera Short-Term Rental Market Overview

Bandera, TX — known as the "Cowboy Capital of the World" — is a small Hill Country market with 143 active Airbnb listings and an average annual revenue of $15,692 per property. With an ADR of $179 (well below the $276 Texas average) and occupancy sitting at just 22%, the market currently presents limited cash-flow potential for most investors. However, a 73% year-over-year growth in listings signals rising interest in the area, and properties with three or more bedrooms generate meaningfully higher returns that may warrant closer evaluation.

Key Market Statistics

According to Rabbu market data, the Bandera short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bandera

Investors look at Bandera for its proximity to San Antonio and Austin, Hill Country tourism appeal, and relatively low entry costs — though the market's low occupancy and revenue-to-price ratio demand careful property-level analysis.

Expert Market Assessment

"Bandera currently scores 32 out of 100 on Rabbu's ROI Scale, placing it in the "limited investment potential" category. The market's below-average revenue-to-price ratio and weak occupancy stability are the primary headwinds — at $15,692 in average annual revenue against $548,365 in average home values, gross yield is thin across most property types. Seasonality is pronounced: July peaks at $2,203 in average monthly revenue while January and February dip below $700, meaning investors need to plan for extended slow periods. That said, the above-average market growth trend and strong performance of 3- and 4-bedroom properties suggest selective opportunities exist for investors who can secure the right property at the right price."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bandera

Average revenue by month in Bandera

Bandera shows strong seasonality, with July ($2,203) and March ($1,802) as the clear revenue peaks, while January ($689) and February ($678) represent deep troughs — a spread of roughly 3x between the best and worst months. Investors should plan for thin winter cash flow and build reserves from the busy summer and spring months.

Active Airbnb listings by property size in Bandera

One-bedroom listings dominate supply with 55 of the 143 active properties, followed by 2-bedrooms at 40 units. Larger 3- and 4-bedroom homes are relatively scarce (22 and 9 listings, respectively), which may signal less competition and an opportunity for investors targeting higher-revenue property sizes.

Average daily rate (ADR) by property size in Bandera

ADR scales predictably with size, from $95 for studios up to $315 for 4-bedroom properties — a premium of over 3x. The jump from 2-bedrooms ($183) to 3-bedrooms ($236) offers a meaningful rate increase that, combined with stronger occupancy, makes mid-to-large properties the most compelling from a pricing standpoint.

Average RevPAN by property size in Bandera

RevPAN climbs steadily from $15 for studios to $66 for both 3- and 4-bedroom properties, suggesting that 3-bedrooms deliver the same effective revenue per available night as 4-bedrooms but likely at a lower acquisition cost. Studios and 1-bedrooms lag significantly, making them harder to justify as investment vehicles in this market.

Average occupancy rates by property size in Bandera

Three-bedroom properties lead occupancy at 28%, while studios trail at just 16% — neither figure is particularly strong, but the spread matters. Notably, 4-bedroom properties dip back to 21% occupancy, suggesting that while they command high nightly rates, demand at that size tier is inconsistent.

Average monthly revenue by property size in Bandera

Monthly revenue rises from $476 for studios to $2,640 for 4-bedroom properties, with 3-bedrooms earning $2,013 per month. The gap between 1-bedrooms ($870) and 2-bedrooms ($1,478) is substantial, making the 2-bedroom tier a potential sweet spot for investors seeking a balance between acquisition cost and monthly income.

Average annual revenue by property size in Bandera

Four-bedroom properties top annual revenue at $31,686, followed by 3-bedrooms at $24,167 — both figures represent significantly better return potential than studios ($5,722) or 1-bedrooms ($10,448). Given Bandera's average home value of $548,365, investors should focus on larger configurations where gross revenue is at least directionally competitive with carrying costs.

Most common amenities for Airbnb listings in Bandera

Parking (98%), kitchens (87%), self check-in (75%), and BBQ grills (75%) are near-universal among Bandera listings, reflecting the rural, outdoor-focused character of the market. Pet-friendliness (56%) is a notable differentiator, while pools (11%) and hot tubs (9%) remain rare — adding either could give a listing a meaningful competitive edge.

Understanding Bandera's ROI Score: 32/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bandera's ROI Score of 32 out of 100 places it in the "Limited" investment potential band, driven primarily by a below-average revenue-to-price ratio and below-average occupancy stability — the two most heavily weighted factors in the score. The market does show an above-average growth trend, which reflects the rapid listing expansion and rising interest in the Hill Country area. Investors considering Bandera should pair this data with thorough local regulatory research and focus on property-specific analysis, particularly targeting larger homes where revenue metrics are considerably stronger.

Short-Term Rental Regulations in Bandera

Understanding local STR regulations is essential before investing in Bandera. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bandera, TX may need to register or obtain a permit from the city or Bandera County, and Texas state law requires STR operators to collect and remit hotel occupancy taxes. Investors should verify current local permit requirements directly with the City of Bandera and Bandera County before purchasing a property.

Key Restrictions

Common restrictions that may apply in this area include occupancy limits, noise ordinances, parking requirements, and potential HOA rules that restrict or prohibit short-term rentals. Some Texas jurisdictions also impose minimum stay requirements or cap the number of STR permits issued in certain zones, so confirming these details with local authorities is an essential step.

Tax Obligations

Texas imposes a 6% state hotel occupancy tax on short-term rentals, and local municipalities may layer on additional occupancy or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Texas Comptroller and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bandera can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bandera's STR market is likely to remain heavily seasonal, with summer months (especially July) driving the bulk of revenue. The rapid 73% year-over-year growth in listings could put further downward pressure on occupancy rates unless demand keeps pace. Investors should anticipate occupancy in the 20–25% range market-wide, with ADR holding relatively steady or edging up 1–3% as hosts compete on amenity quality. Larger properties — particularly 3- and 4-bedroom homes — are better positioned to capture weekend and holiday getaway demand from San Antonio and Austin visitors."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bandera, TX

What is the average Airbnb occupancy rate in Bandera?

The average Airbnb occupancy rate in Bandera is currently 22%, which falls below the Texas state average of 33%. Occupancy varies by property size, with 3-bedroom listings achieving the highest average at 28%, while studios sit at just 16%. Seasonal demand patterns — with summer months performing best — contribute significantly to the overall occupancy figure.

How much do Airbnb hosts make in Bandera?

Airbnb hosts in Bandera earn an average of $1,307 per month, or approximately $15,692 per year based on trailing 12-month data. Revenue varies significantly by property size: studios average $5,722 annually, while 4-bedroom properties bring in roughly $31,686. Peak months like July can yield around $2,203, while winter months such as January and February dip below $700.

Is Bandera a good market for Airbnb investment?

Bandera currently carries a Rabbu ROI Score of 32 out of 100, indicating limited investment potential at a market-wide level. Below-average occupancy (22%) and a thin revenue-to-price ratio are the main challenges. However, larger properties — particularly 3- and 4-bedroom homes — generate meaningfully stronger returns, and the 73% year-over-year listing growth suggests rising demand. Investors willing to do property-specific diligence and target the right configurations may still find workable opportunities.

What is the average daily rate (ADR) for Airbnb in Bandera?

The average daily rate for Airbnb listings in Bandera is $179, compared to the Texas state average of $276. ADR scales with property size: studios average $95 per night, 1-bedrooms come in at $141, 2-bedrooms at $183, 3-bedrooms at $236, and 4-bedroom properties command $315 per night.

Are short-term rentals legal in Bandera?

Short-term rentals generally operate in Bandera, TX, but hosts may need to comply with local permitting or registration requirements and collect applicable occupancy taxes. Texas state law requires STR operators to remit hotel occupancy tax, and local rules can vary. We recommend checking directly with the City of Bandera and Bandera County for the most current regulations before investing.

When is peak season for Airbnb in Bandera?

Peak season in Bandera centers on summer, with July delivering the highest average monthly revenue at $2,203. March also stands out at $1,802, likely driven by spring break travel. The slowest months are January ($689) and February ($678), making winter the most challenging period for occupancy and revenue.

How many Airbnbs are there in Bandera?

As of April 2026, there are 143 active Airbnb listings in Bandera. The market has experienced substantial growth, with a 73% year-over-year increase in active listings. One-bedroom properties make up the largest share of supply at 55 listings, followed by 2-bedrooms (40) and 3-bedrooms (22).

How is Airbnb revenue calculated in Bandera?

The annual and monthly revenue figures shown for Bandera are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like July at $2,203) and slower months (like January at $689). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and revenue per available night across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data reflecting what active listings currently offer guests

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with city and county authorities before purchasing. Individual property results may vary significantly based on location, condition, pricing strategy, and management quality.