Bath, ME Airbnb Market Data, Statistics, and Occupancy Rates

Bath Short-Term Rental Market Overview

Bath, Maine stands out as a compelling short-term rental market with a ROI score of 79 out of 100, driven by above-average revenue-to-price ratios and occupancy stability. With just 22 active Airbnb listings and average annual revenue of $54,790, this small coastal market offers investors a low-competition environment with meaningful summer earning power. The dramatic seasonal swing — August revenue tops $12,842 while January dips to $1,079 — underscores the importance of pricing strategy, but the overall fundamentals are encouraging for investors willing to work with a seasonal cadence.

Key Market Statistics

According to Rabbu market data, the Bath short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bath

Bath's combination of above-average revenue relative to home prices, stable occupancy, and a still-small supply base makes it an attractive entry point for STR investors seeking a coastal Maine foothold.

Expert Market Assessment

"Bath earns a "Standout Opportunity" designation with its 79/100 ROI score, reflecting above-average marks across revenue-to-price ratio, occupancy stability, and market growth trend. The market's pronounced seasonality — peaking dramatically in July and August before tapering through winter — means investors should expect the bulk of annual income to arrive in a concentrated window. That said, shoulder months like June ($5,354) and September ($6,501) still deliver meaningful revenue, and even spring and fall months outperform winter by healthy margins. With supply-demand balance rated average and listings nearly doubling year-over-year, timing an entry before competition intensifies could be strategic."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bath

Average revenue by month in Bath

Bath displays extreme seasonality, with August ($12,842) generating nearly 12 times the revenue of January ($1,079). The peak summer window from June through September accounts for the lion's share of annual income, making smart shoulder-season pricing essential for maximizing overall returns.

Active Airbnb listings by property size in Bath

The entire tracked supply in Bath consists of 1-bedroom listings (11 units), suggesting a significant gap in larger property types. Investors with 2+ bedroom properties could find an underserved niche with limited direct competition.

Average daily rate (ADR) by property size in Bath

One-bedroom listings in Bath average a daily rate of $160, well below the market-wide ADR of $231, which indicates that larger or premium properties (not yet well-represented in the data) likely command substantially higher nightly rates. For 1-bedroom investors, the $160 ADR still supports solid returns given Bath's relatively modest home values.

Average RevPAN by property size in Bath

One-bedroom properties deliver a RevPAN of $66, reflecting their 41% occupancy against a $160 ADR. While this trails the market-wide RevPAN of $92, it suggests that larger or better-positioned properties in the market are pulling the overall average upward.

Average occupancy rates by property size in Bath

One-bedroom units maintain a 41% occupancy rate, closely aligned with the market-wide 40% average. This consistency indicates that smaller units aren't at a disadvantage for bookings in Bath, though the seasonal pattern means most nights booked are concentrated in the summer months.

Average monthly revenue by property size in Bath

One-bedroom listings in Bath generate an average of $2,809 per month, providing a baseline revenue figure for the most common property configuration. Investors considering larger formats may find higher revenue ceilings, given the market-wide monthly average of $4,565 with virtually no multi-bedroom supply tracked.

Average annual revenue by property size in Bath

At $33,719 in annual revenue, 1-bedroom listings offer a solid entry point, though this falls below the market-wide average of $54,790. The gap suggests meaningful upside potential for investors who introduce larger properties to this supply-constrained market.

Most common amenities for Airbnb listings in Bath

Parking dominates at 96% prevalence, followed by kitchens (86%) and outdoor spaces like backyards and outdoor furniture (68% each) — signaling that guests in Bath expect a self-sufficient, home-like experience. Waterfront access (36%) and hot tubs (14%) remain differentiators that could help a listing stand out in this small market.

Understanding Bath's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bath's ROI score of 79 out of 100 places it in the "Standout Opportunity" band, reflecting above-average performance across revenue-to-price ratio, occupancy stability, and market growth trend, with supply/demand balance rated average. The strong revenue-to-price ratio is particularly notable — $54,790 in annual revenue against average home values of $555,407 delivers an attractive yield profile for a coastal Maine market. Investors should pair this score with thorough local regulatory research and a seasonal cash-flow plan to fully capitalize on Bath's potential.

Short-Term Rental Regulations in Bath

Understanding local STR regulations is essential before investing in Bath. Here's the current regulatory landscape:

Permit Requirements

The City of Bath, Maine may require short-term rental operators to obtain a permit or register their property with local authorities. Investors should verify current requirements directly with the Bath municipal office or the State of Maine before listing.

Key Restrictions

Common STR restrictions in Maine communities can include occupancy limits, minimum stay requirements, noise ordinances, parking provisions, and fire safety standards. HOA or condominium association rules may impose additional limitations, so it's important to review all applicable covenants before purchasing.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and hosts may also owe local or county-level assessments. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm their full tax obligations with the Maine Revenue Service.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bath can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bath's STR market is expected to continue benefiting from strong summer tourism demand along Maine's midcoast, with peak-season ADRs likely holding steady or edging up by 2–4%. Year-over-year listing growth of 90% signals rising investor interest, which could moderate occupancy rates slightly as supply catches up — we estimate average occupancy may settle in the 38–42% range annually. Investors entering now should plan for robust June-through-September cash flow while building strategies to capture shoulder-season bookings in May, October, and the holiday period."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bath, ME

What is the average Airbnb occupancy rate in Bath?

The average Airbnb occupancy rate in Bath, ME is currently 40%, which sits below the Maine state average of 55%. This reflects the market's strong seasonal nature, with summer months driving higher occupancy and winter months pulling the annual average down. Investors focused on strategic pricing and shoulder-season marketing can often outperform this average.

How much do Airbnb hosts make in Bath?

Airbnb hosts in Bath earn an average of $4,565 per month and approximately $54,790 per year based on trailing 12-month booking data. Revenue is heavily seasonal — August is the top-earning month at roughly $12,842, while January brings in around $1,079. Individual results will vary depending on property quality, pricing, and guest experience.

Is Bath a good market for Airbnb investment?

Bath scores 79 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. The market features above-average revenue-to-price ratios and occupancy stability, with only 22 active listings creating a relatively low-competition environment. Investors should factor in the market's strong seasonality and verify local regulations, but the overall fundamentals make Bath a promising option for STR investment.

What is the average daily rate (ADR) for Airbnb in Bath?

The average daily rate for Airbnb listings in Bath is $231, which is significantly below the Maine state average of $415. This lower ADR reflects the market's concentration of 1-bedroom properties rather than larger luxury homes. Even at this rate, combined with reasonable home prices, the revenue-to-price ratio remains above average for the state.

Are short-term rentals legal in Bath?

Short-term rentals generally operate in Bath, ME, but local permit or registration requirements may apply. Maine has a statewide lodging tax framework that covers STRs. Investors should check directly with the City of Bath and the State of Maine to confirm current rules, as regulations can change and may vary by property type or zone.

When is peak season for Airbnb in Bath?

Peak season in Bath runs from June through September, with August being the single highest-earning month at $12,842 in average revenue. July is close behind at $10,709. Revenue drops significantly from November through March, with January being the slowest month at $1,079. Shoulder months like May ($3,966) and October ($4,716) can provide a meaningful revenue bridge between peak and off-peak periods.

How many Airbnbs are there in Bath?

There are currently 22 active Airbnb listings in Bath, ME. The market has experienced significant year-over-year growth of 90% in listing count, suggesting rising investor interest. Despite this growth, the overall supply remains quite small, which can work in favor of well-positioned listings competing for guest bookings.

How is Airbnb revenue calculated in Bath?

The annual and monthly revenue figures for Bath are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Bath, ME market
• Historical occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.