Baton Rouge, LA Airbnb Market Data, Statistics, and Occupancy Rates

Baton Rouge Short-Term Rental Market Overview

Baton Rouge offers a competitive short-term rental landscape with 423 active Airbnb listings and an average annual revenue of $20,093 per property. The market's ADR of $167 sits well below Louisiana's $301 state average, which keeps the barrier to entry more accessible but also reflects moderate pricing power. With LSU football weekends, state government activity, and petrochemical industry demand driving stays, investors who target the right property size and season can find opportunity here — though selectivity in deal sourcing is essential given softer occupancy rates.

Key Market Statistics

According to Rabbu market data, the Baton Rouge short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Baton Rouge

Baton Rouge attracts STR investors with its relatively affordable home values, event-driven demand spikes, and a growing listing base that suggests rising market awareness.

Expert Market Assessment

"Baton Rouge presents a moderate opportunity for STR investors — one that rewards careful property selection and realistic revenue expectations. Seasonality is a defining feature: October peaks at $2,169 in average monthly revenue while January dips to $1,212, creating a roughly 79% spread between the best and softest months. The ROI score of 54 out of 100 reflects average revenue-to-price ratios and supply/demand balance, tempered by below-average occupancy stability and growth trends. Investors who focus on larger properties (3–4 bedrooms) and align their strategy with the fall event calendar stand the best chance of outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Baton Rouge

Average revenue by month in Baton Rouge

Revenue in Baton Rouge follows a clear seasonal arc, peaking in October at $2,169 and hitting its lowest point in January at $1,212 — a spread of nearly $1,000. A secondary summer bump in July ($1,805) and August ($1,781) adds a mid-year revenue lift, making fall and summer the two windows investors should plan around.

Active Airbnb listings by property size in Baton Rouge

One-bedroom listings dominate supply with 136 active properties, closely followed by 3-bedrooms (127) and 2-bedrooms (106). Four-bedroom and 6+ bedroom properties are notably underrepresented at just 38 and 5 listings respectively, suggesting less competition and potential opportunity for investors targeting larger group-friendly accommodations.

Average daily rate (ADR) by property size in Baton Rouge

ADR scales steeply with property size in Baton Rouge, from $97 for 1-bedrooms up to $280 for 4-bedrooms and $614 for 6+ bedroom properties. The jump from 2-bedrooms ($151) to 3-bedrooms ($202) offers a solid premium increase without the much higher acquisition costs associated with the largest homes.

Average RevPAN by property size in Baton Rouge

Four-bedroom properties deliver the strongest RevPAN at $89, substantially ahead of 3-bedrooms ($54) and 2-bedrooms ($45). Despite commanding the highest ADR, 6+ bedroom units manage only $57 RevPAN due to their very low occupancy, making mid-size properties the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Baton Rouge

Studios lead occupancy at 42%, well above the market average, while 1-bedroom and 3-bedroom units both sit at 27%. Four-bedroom properties maintain a respectable 32% occupancy, but 6+ bedroom listings struggle at just 9%, indicating that the largest properties face significant demand constraints despite their high nightly rates.

Average monthly revenue by property size in Baton Rouge

Monthly revenue climbs steadily with bedroom count: 1-bedrooms average $965, 3-bedrooms reach $2,213, and 4-bedrooms lead the mainstream market at $2,984. The 6+ bedroom tier earns $5,556 monthly on average, but with only 5 active listings and 9% occupancy, that figure reflects a very small and volatile sample.

Average annual revenue by property size in Baton Rouge

Four-bedroom properties generate $35,818 in average annual revenue, nearly triple the $11,587 earned by 1-bedroom units, making them the standout mainstream investment configuration in Baton Rouge. The 6+ bedroom category reports $66,676 annually, but extreme scarcity (just 5 listings) and low occupancy mean this segment carries higher risk alongside its outsized revenue potential.

Most common amenities for Airbnb listings in Baton Rouge

Parking (97%) and kitchen access (96%) are near-universal in Baton Rouge listings, reflecting baseline guest expectations in a car-dependent Southern market. Self check-in (90%), washer (89%), and dryer (85%) round out the essentials, while differentiators like pools (12%) and pet-friendly policies (44%) remain less common and could help a well-equipped listing stand out.

Understanding Baton Rouge's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Baton Rouge's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but demands sharper deal selection. The revenue-to-price ratio and supply/demand balance both rate as average, while occupancy stability and market growth trend score below average — reflecting the market's seasonal swings and rapid supply expansion. Investors should pair this data with thorough local regulatory research and focus on property types that outperform the market average, particularly 3- and 4-bedroom homes.

Short-Term Rental Regulations in Baton Rouge

Understanding local STR regulations is essential before investing in Baton Rouge. Here's the current regulatory landscape:

Permit Requirements

Baton Rouge and the state of Louisiana may require short-term rental operators to obtain permits, register their properties, or secure specific business licenses before listing. Investors should verify current requirements directly with the City of Baton Rouge and East Baton Rouge Parish planning and zoning departments before purchasing.

Key Restrictions

Common restrictions in markets like Baton Rouge can include occupancy limits, minimum night stays, noise and parking requirements, and caps on the number of permits issued in certain zones. HOA and neighborhood deed restrictions may also limit or prohibit short-term rentals, so reviewing governing documents before closing on a property is strongly advised.

Tax Obligations

Short-term rental operators in Louisiana are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Many booking platforms collect and remit a portion of these taxes automatically, but hosts should confirm their full obligation with the Louisiana Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Baton Rouge can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Baton Rouge's STR market is likely to see continued seasonal swings, with October and November remaining the strongest revenue months — likely driven by fall football season and events. Occupancy, currently at 28% market-wide, may settle in the 26–32% range depending on property type, and ADR could see modest increases of 1–3% as newer listings optimize pricing. The 152% year-over-year growth in active listings signals surging investor interest, which could put downward pressure on per-listing performance if demand doesn't keep pace. Investors entering now should plan conservatively and budget for softer months like January and February."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Baton Rouge, LA

What is the average Airbnb occupancy rate in Baton Rouge?

The average occupancy rate for Airbnb listings in Baton Rouge is currently 28%, which falls below the Louisiana state average of 34%. Occupancy varies significantly by property size — studios lead at 42%, while 4-bedroom units hold steady at 32%. Larger 6+ bedroom properties see much lower occupancy at just 9%. These figures reflect market-wide averages, and individual performance depends on pricing strategy, location, and guest reviews.

How much do Airbnb hosts make in Baton Rouge?

On average, Airbnb hosts in Baton Rouge earn approximately $1,674 per month or $20,093 per year based on trailing 12-month booking data. Revenue scales meaningfully with property size: 1-bedroom listings average $965 per month, while 4-bedroom properties bring in roughly $2,984 monthly. The highest earners are 6+ bedroom properties at $5,556 per month on average, though these represent a very small share of supply.

Is Baton Rouge a good market for Airbnb investment?

Baton Rouge scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. This means demand and investor interest are present, but success requires more selective deal sourcing. The market's revenue-to-price ratio is average, and occupancy stability is below average, so investors should target higher-performing property sizes like 3- and 4-bedroom homes that generate stronger RevPAN. Pairing your property search with a solid understanding of local regulations and seasonal demand patterns is key.

What is the average daily rate (ADR) for Airbnb in Baton Rouge?

The average daily rate in Baton Rouge is $167, which is significantly lower than the Louisiana state average of $301. ADR rises with property size: 1-bedroom units average $97, 3-bedrooms reach $202, and 4-bedroom listings command $280 per night. Properties with 6+ bedrooms top the scale at $614 ADR, though their very low occupancy (9%) means that high nightly rate doesn't always translate to proportional monthly income.

Are short-term rentals legal in Baton Rouge?

Short-term rentals do operate in Baton Rouge, as evidenced by 423 active Airbnb listings. However, local and state regulations can evolve, and operators may need permits, licenses, or registration. Investors should consult the City of Baton Rouge, East Baton Rouge Parish zoning offices, and the Louisiana Department of Revenue to confirm current rules, tax obligations, and any neighborhood-specific restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Baton Rouge?

Peak season in Baton Rouge runs through the fall months, with October generating the highest average monthly revenue at $2,169 and November close behind at $2,018. This pattern likely corresponds with LSU football season and fall events. A secondary warm-weather bump appears in July ($1,805) and August ($1,781). The slowest months are January ($1,212) and February ($1,250), so investors should budget for a meaningful revenue dip during early winter.

How many Airbnbs are there in Baton Rouge?

As of late April 2026, there are 423 active Airbnb listings in Baton Rouge. The supply has grown dramatically, with 152% year-over-year growth in active listings. One-bedroom properties make up the largest share at 136 listings, followed by 3-bedrooms (127) and 2-bedrooms (106). Four-bedroom and larger properties are far less common, which may signal less competition in those segments.

How is Airbnb revenue calculated in Baton Rouge?

The annual and monthly revenue figures shown for Baton Rouge are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the numbers to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Baton Rouge market
• Average daily rates, occupancy rates, and revenue per available night across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of the dates noted; actual results may differ. Local regulations, tax requirements, and permit rules may change — investors should verify current rules with Baton Rouge and Louisiana authorities before purchasing.