Bay City, OR Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Bay City Short-Term Rental Market Overview

Bay City, Oregon, is a compact coastal market with just 17 active Airbnb listings, offering investors a low-competition environment along the Tillamook Bay area. With an average daily rate of $203 and annual revenue averaging $38,375 per listing, the market delivers modest but steady returns driven by seasonal tourism. The small supply base means individual hosts can capture meaningful market share, though occupancy at 31% reflects the area's strong summer-centric demand pattern.

Key Market Statistics

According to Rabbu market data, the Bay City short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 17
Average Daily Rate (ADR) vs. $383 state avg. $203
Average Occupancy Rate vs. 33% state avg. 31%
RevPAN ADR * Occupancy Rate $62
Average Monthly Revenue Historical 12-month average $3,197
Average Annual Revenue Historical 12-month average $38,375

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Bay City

Investors are drawn to Bay City for its limited competition, coastal tourism appeal, and relatively affordable entry compared to larger Oregon beach markets.

Key investment factors

  • Only 17 active listings create a low-supply environment where new entrants can gain visibility quickly
  • Oregon coast tourism provides a reliable seasonal demand driver during summer months
  • ADR of $203 sits well below the $383 state average, suggesting room for rate growth with the right property and amenities
  • Proximity to Tillamook Bay and outdoor recreation supports weekend and vacation getaway demand
  • Small-market dynamics reduce head-to-head competition with professional hospitality operators

Expert Market Assessment

"Bay City presents a niche opportunity for investors comfortable with pronounced seasonality and a small-market profile. Summer months carry the revenue picture — August alone generates roughly $6,553 per listing on average, more than triple the January figure of $1,579. The limited supply of 17 listings and an ADR below the state average suggest this market hasn't yet attracted heavy institutional interest, which can be an advantage for individual investors who optimize their properties for the coastal getaway experience. Realistic expectations around winter occupancy softness are important, but the summer upside provides a solid revenue anchor."

— Rabbu Market Analysis Team

Short-Term Rental Regulations in Bay City

Understanding local STR regulations is essential before investing in Bay City. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bay City, Oregon, may need to obtain a local business license or STR permit before listing their property. Investors should verify current requirements directly with Tillamook County and Bay City municipal offices, as regulations in small Oregon coastal communities can evolve.

Key Restrictions

Common restrictions in Oregon coastal STR markets include occupancy limits tied to bedroom count, noise and parking requirements, and potential caps on the number of permits issued in residential zones. HOA covenants, if applicable, may impose additional limitations on rental activity, so reviewing any CC&Rs before purchasing is essential.

Tax Obligations

Oregon requires short-term rental hosts to collect and remit transient lodging taxes, which may include both state and local components. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Tillamook County's specific tax obligations to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bay City can provide current regulatory guidance.

Short-Term Rental Financing for Bay City

Financing an Airbnb investment in Bay City requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Bay City Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bay City's short-term rental market is expected to remain heavily seasonal, with summer months continuing to drive the bulk of annual income. Occupancy may hover in the 30–35% range annually, though peak-season months like July and August could push well above 50%. ADR increases of 2–4% are plausible as Oregon's coastal destinations continue drawing visitors, but investors should plan cash reserves for the slower winter stretch when monthly revenue can dip below $1,800."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bay City, OR

What is the average Airbnb occupancy rate in Bay City?
The average Airbnb occupancy rate in Bay City is currently 31%, which sits slightly below the Oregon state average of 33%. This reflects the market's seasonal nature, with significantly higher occupancy during summer months and quieter periods in winter.
How much do Airbnb hosts make in Bay City?
Airbnb hosts in Bay City earn an average of $3,197 per month, which translates to approximately $38,375 per year based on trailing 12-month data. Revenue is heavily concentrated in the summer, with August averaging $6,553 and winter months dropping below $2,000.
Is Bay City a good market for Airbnb investment?
Bay City offers a compelling opportunity for investors seeking a small, low-competition coastal market with strong summer demand. With only 17 active listings and average annual revenue of $38,375, the market rewards hosts who can differentiate their property. However, investors should be prepared for significant seasonal revenue swings and plan their finances around slower winter months.
What is the average daily rate (ADR) for Airbnb in Bay City?
The average daily rate for Airbnb listings in Bay City is $203, which is notably lower than the Oregon state average of $383. This lower ADR may reflect the market's smaller scale and property mix, but it also suggests potential for rate optimization with well-appointed listings.
Are short-term rentals legal in Bay City?
Short-term rentals do operate in Bay City, Oregon, with 17 active listings currently on the market. However, local permit or licensing requirements may apply, and regulations can change. Prospective investors should check with Bay City and Tillamook County authorities for the most current rules before purchasing a property.
When is peak season for Airbnb in Bay City?
Peak season in Bay City runs from June through August, with August being the highest-earning month at $6,553 in average revenue and July close behind at $6,096. The shoulder months of March, May, and September also show respectable performance, while January and December are the softest months.
How many Airbnbs are there in Bay City?
As of April 2026, there are 17 active Airbnb listings in Bay City, Oregon. This is a very small market, which means less competition for hosts but also reflects the area's niche, seasonal appeal.
How is Airbnb revenue calculated in Bay City?
The annual and monthly revenue figures for Bay City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally capture seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for Bay City and surrounding areas
  • Average daily rate, occupancy, and RevPAN trends based on trailing 12-month booking data
  • Revenue and yield metrics broken down by property size
  • Amenity prevalence across active listings to benchmark guest expectations
  • Data sourced from Rabbu proprietary analytics and aggregated for market-level accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results vary based on location, condition, pricing strategy, and management quality.

Next Steps

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