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View PropertiesAs of Apr, 27 2026
Bay City, Oregon, is a compact coastal market with just 17 active Airbnb listings, offering investors a low-competition environment along the Tillamook Bay area. With an average daily rate of $203 and annual revenue averaging $38,375 per listing, the market delivers modest but steady returns driven by seasonal tourism. The small supply base means individual hosts can capture meaningful market share, though occupancy at 31% reflects the area's strong summer-centric demand pattern.
According to Rabbu market data, the Bay City short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $383 state avg. | $203 |
| Average Occupancy Rate | vs. 33% state avg. | 31% |
| RevPAN | ADR * Occupancy Rate | $62 |
| Average Monthly Revenue | Historical 12-month average | $3,197 |
| Average Annual Revenue | Historical 12-month average | $38,375 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Investors are drawn to Bay City for its limited competition, coastal tourism appeal, and relatively affordable entry compared to larger Oregon beach markets.
Key investment factors
"Bay City presents a niche opportunity for investors comfortable with pronounced seasonality and a small-market profile. Summer months carry the revenue picture — August alone generates roughly $6,553 per listing on average, more than triple the January figure of $1,579. The limited supply of 17 listings and an ADR below the state average suggest this market hasn't yet attracted heavy institutional interest, which can be an advantage for individual investors who optimize their properties for the coastal getaway experience. Realistic expectations around winter occupancy softness are important, but the summer upside provides a solid revenue anchor."
— Rabbu Market Analysis Team
Bay City shows dramatic seasonality, with August leading at $6,553 and July close behind at $6,096 — more than four times the January low of $1,579. Investors should anticipate that roughly 45% of annual revenue will be earned during the June–August window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,579 |
| February |
|
$1,783 |
| March |
|
$3,170 |
| April |
|
$2,435 |
| May |
|
$2,924 |
| June |
|
$3,930 |
| July |
|
$6,096 |
| August |
|
$6,553 |
| September |
|
$3,647 |
| October |
|
$2,507 |
| November |
|
$1,992 |
| December |
|
$1,754 |
The available property-size data shows 2-bedroom listings account for 8 of the market's inventory, making them the dominant configuration. With data limited to this single category, the market appears concentrated in smaller vacation-style properties typical of coastal Oregon communities.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
8 |
Two-bedroom properties command an ADR of $174, which sits below the overall market average of $203, suggesting that listings in other size categories (likely larger homes) pull the market-wide rate upward. Investors considering 2-bedroom units should factor in this rate positioning when modeling returns.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$174 |
Two-bedroom listings generate $50 in RevPAN, which falls below the market-wide figure of $62. This gap indicates that other property types in the market are extracting more revenue per available night, likely through higher rates or better occupancy.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$50 |
Two-bedroom properties average a 29% occupancy rate, slightly below the market-wide 31%. While this difference is modest, it signals that larger or more unique properties in Bay City may be capturing a slightly larger share of bookings.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
29% |
Two-bedroom units average $3,267 per month, closely tracking the market-wide average of $3,197. This suggests 2-bedroom properties represent a solid middle-ground entry point for investors in this small coastal market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$3,267 |
At $39,204 in average annual revenue, 2-bedroom properties slightly outperform the market-wide average of $38,375. For investors evaluating acquisition costs, this bedroom count appears to deliver competitive returns relative to the broader market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$39,204 |
Kitchens, parking, and self check-in are universal at 100% adoption, reflecting baseline guest expectations for a coastal getaway market. Outdoor amenities dominate the next tier — 94% offer a patio or balcony, 71% include a BBQ grill — signaling that guests prioritize the outdoor lifestyle experience, and listings without these features may struggle to compete.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
100% |
| Patio or Balcony |
|
94% |
| BBQ Grill |
|
71% |
| Outdoor Furniture |
|
65% |
| Backyard |
|
59% |
| Dryer |
|
59% |
| Washer |
|
59% |
| Workspace |
|
47% |
| Beach Access |
|
41% |
| Pets |
|
24% |
| Hot Tub |
|
18% |
| Sauna |
|
12% |
Understanding local STR regulations is essential before investing in Bay City. Here's the current regulatory landscape:
Short-term rental operators in Bay City, Oregon, may need to obtain a local business license or STR permit before listing their property. Investors should verify current requirements directly with Tillamook County and Bay City municipal offices, as regulations in small Oregon coastal communities can evolve.
Common restrictions in Oregon coastal STR markets include occupancy limits tied to bedroom count, noise and parking requirements, and potential caps on the number of permits issued in residential zones. HOA covenants, if applicable, may impose additional limitations on rental activity, so reviewing any CC&Rs before purchasing is essential.
Oregon requires short-term rental hosts to collect and remit transient lodging taxes, which may include both state and local components. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Tillamook County's specific tax obligations to avoid penalties.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bay City can provide current regulatory guidance.
Financing an Airbnb investment in Bay City requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Bay City's short-term rental market is expected to remain heavily seasonal, with summer months continuing to drive the bulk of annual income. Occupancy may hover in the 30–35% range annually, though peak-season months like July and August could push well above 50%. ADR increases of 2–4% are plausible as Oregon's coastal destinations continue drawing visitors, but investors should plan cash reserves for the slower winter stretch when monthly revenue can dip below $1,800."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results vary based on location, condition, pricing strategy, and management quality.
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