Bay Saint Louis, MS Airbnb Market Data, Statistics, and Occupancy Rates

Bay Saint Louis Short-Term Rental Market Overview

Bay Saint Louis, MS presents an attractive entry point for short-term rental investors, with an average home value of $407,432 and annual revenue averaging $28,076 across 190 active Airbnb listings. The market's ADR of $224 comes in below Mississippi's $318 state average, but relatively affordable property prices help offset thinner nightly rates. Seasonal peaks in summer months — July alone averages $3,907 in monthly revenue — point to a leisure-driven coastal market where timing and property configuration matter.

Key Market Statistics

According to Rabbu market data, the Bay Saint Louis short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bay Saint Louis

Bay Saint Louis appeals to investors seeking affordable Gulf Coast property with seasonal vacation rental upside and room for differentiation through larger, amenity-rich listings.

Expert Market Assessment

"With an ROI score of 58 out of 100, Bay Saint Louis registers as an attractive opportunity — not a slam dunk, but a market with real upside for the right property. Revenue peaks sharply in summer (June and July each top $3,300), while winter months dip below $1,800, creating a pronounced seasonal swing that investors need to factor into cash-flow planning. Occupancy at 28% trails the state average slightly and reflects the leisure-heavy booking pattern of a beach market. Investors targeting 3- to 4-bedroom properties stand to capture the strongest combination of occupancy and revenue, while larger homes offer premium returns for those willing to take on higher acquisition costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bay Saint Louis

Average revenue by month in Bay Saint Louis

Revenue in Bay Saint Louis follows a clear summer-peak pattern, with July topping out at $3,907 and January hitting a low of $1,238 — a spread of more than $2,600. March provides a secondary bump at $3,210, likely tied to spring break, while the fall and winter months generally hover between $1,600 and $2,200.

Active Airbnb listings by property size in Bay Saint Louis

Two- and three-bedroom properties each account for 62 of the 190 active listings, making them the most saturated segments in Bay Saint Louis. Studios (5 listings), 5-bedroom (5), and 6+ bedroom (5) properties are notably underrepresented, which could signal opportunity for investors willing to target less crowded segments of the market.

Average daily rate (ADR) by property size in Bay Saint Louis

ADR scales dramatically with size in Bay Saint Louis, rising from $125 for studios to $594 for 6+ bedroom homes. The jump from 3-bedroom ($233) to 4-bedroom ($341) represents one of the steepest per-bedroom premiums, suggesting that the move to a larger property can meaningfully boost nightly pricing power.

Average RevPAN by property size in Bay Saint Louis

Revenue per available night peaks at $158 for 6+ bedroom properties and $130 for 4-bedroom homes, far outpacing smaller configurations like studios ($12) and 1-bedrooms ($26). Notably, 5-bedroom properties dip to $109 RevPAN despite higher ADR, indicating that occupancy softness at that size erodes some of the rate advantage.

Average occupancy rates by property size in Bay Saint Louis

Four-bedroom listings lead occupancy at 38%, followed by 3-bedrooms at 32%, while studios trail significantly at just 10%. The drop-off from 4-bedroom to 5-bedroom occupancy (38% vs. 29%) suggests that demand for the largest properties is more niche, making cash-flow consistency more variable at the top end.

Average monthly revenue by property size in Bay Saint Louis

Monthly revenue ranges from $928 for studios to $10,373 for 6+ bedroom properties, with a steep climb beginning at the 3-bedroom tier ($2,996). Four-bedroom homes at $3,947 per month offer a strong revenue-to-supply balance given their relatively lower listing count of 23.

Average annual revenue by property size in Bay Saint Louis

Annual revenue potential scales considerably with size: 3-bedroom properties generate roughly $35,958, 4-bedrooms reach $47,369, and 6+ bedroom homes can pull in $124,477 per year. For investors focused on return potential relative to acquisition cost, the 3- and 4-bedroom tiers likely offer the most compelling math given their stronger occupancy rates.

Most common amenities for Airbnb listings in Bay Saint Louis

Parking (97%), kitchen (91%), and washer/dryer (87%/83%) are near-universal, reflecting baseline guest expectations in Bay Saint Louis. Outdoor living amenities — patio or balcony (71%), outdoor furniture (67%), BBQ grill (66%) — are also prevalent, underscoring the coastal, leisure-oriented nature of the market, while beach access (24%) and pools (18%) remain differentiators that could help a listing stand out.

Understanding Bay Saint Louis's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bay Saint Louis's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting average revenue-to-price ratios and market growth alongside below-average occupancy stability. The supply/demand balance reads as average, but the rapid 134% listing growth warrants monitoring to ensure demand keeps pace. Investors should pair these metrics with on-the-ground regulatory research and conservative underwriting, particularly given the seasonal nature of occupancy in this Gulf Coast market.

Short-Term Rental Regulations in Bay Saint Louis

Understanding local STR regulations is essential before investing in Bay Saint Louis. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bay Saint Louis, Mississippi may be required to obtain a permit or business license before listing a property. Investors should verify current registration and permitting requirements with the City of Bay Saint Louis and the State of Mississippi before purchasing.

Key Restrictions

Common restrictions in Gulf Coast STR markets can include occupancy limits, minimum-night stay requirements, parking mandates, noise ordinances, and potential HOA rules that may prohibit or limit short-term rentals. It's important to check for any local zoning overlays or permit caps that could affect where and how you operate.

Tax Obligations

Short-term rental hosts in Mississippi are typically subject to state sales tax and local tourism or occupancy taxes on rental income. Major booking platforms often collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bay Saint Louis can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bay Saint Louis is likely to see continued demand growth during the summer corridor (June–July), with ADR potentially rising 2–4% as the Gulf Coast draws more regional tourists. Occupancy, currently at 28%, may stabilize or tick upward as supply absorption catches up with the 134% year-over-year listing growth the market has experienced. Investors should anticipate softer cash flow during winter months — January averages just $1,238 — and plan reserves accordingly. Overall, this remains a market where well-positioned larger properties could outperform, but conservative underwriting is prudent given below-average occupancy stability."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bay Saint Louis, MS

What is the average Airbnb occupancy rate in Bay Saint Louis?

The average occupancy rate for Airbnb listings in Bay Saint Louis is currently 28%, which sits just below Mississippi's 29% state average. Occupancy varies significantly by property size — 4-bedroom listings lead at 38%, while studios trail at around 10%. Larger properties tend to stay booked more consistently, likely due to group and family travel demand along the Gulf Coast.

How much do Airbnb hosts make in Bay Saint Louis?

On average, Airbnb hosts in Bay Saint Louis earn approximately $2,339 per month or $28,076 per year based on trailing 12-month booking data. Revenue scales significantly with property size: studios average about $928 per month, while 6+ bedroom properties can bring in around $10,373 monthly. Peak earning months are June and July, when monthly revenue can exceed $3,300–$3,900.

Is Bay Saint Louis a good market for Airbnb investment?

Bay Saint Louis earns an ROI score of 58 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from affordable property prices (averaging $407,432), solid summer demand, and strong revenue potential for larger properties. However, below-average occupancy stability and pronounced seasonality mean that investors should plan for slower winter months and consider properties that can command premium nightly rates during peak season.

What is the average daily rate (ADR) for Airbnb in Bay Saint Louis?

The average daily rate in Bay Saint Louis is $224, which is below Mississippi's statewide average of $318. ADR climbs sharply with property size — from $125 for studios up to $594 for 6+ bedroom homes. Investors targeting mid-range properties (3 bedrooms at $233 ADR) can capture solid nightly rates without the higher acquisition costs of larger homes.

Are short-term rentals legal in Bay Saint Louis?

Short-term rentals operate in Bay Saint Louis, with 190 active Airbnb listings currently on the market. However, local permitting and licensing requirements may apply, and regulations can change. Investors should always verify the latest rules with the City of Bay Saint Louis and relevant Mississippi state agencies before purchasing or listing a property.

When is peak season for Airbnb in Bay Saint Louis?

Peak season in Bay Saint Louis runs from June through July, when average monthly revenue reaches $3,356 and $3,907 respectively. March also sees a notable bump to $3,210, likely driven by spring break travel. The slowest months are January ($1,238) and December ($1,594), so investors should budget for meaningful seasonal revenue swings.

How many Airbnbs are there in Bay Saint Louis?

There are currently 190 active Airbnb listings in Bay Saint Louis as of April 2026. The market has seen significant growth, with a 134% year-over-year increase in active listings. Two-bedroom and three-bedroom properties dominate supply with 62 listings each, while studios and 5+ bedroom homes are far less common.

How is Airbnb revenue calculated in Bay Saint Louis?

The annual and monthly revenue figures for Bay Saint Louis are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may shift as supply, demand, and regulations evolve. Local STR regulations vary and can change — always verify current rules with municipal and state authorities before investing.