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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Beckley offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Beckley, WV stands out as a small but intriguing short-term rental market where favorable property prices create an above-average revenue-to-price ratio for investors. With an average home value of $249,812 and annual STR revenue averaging $18,278, the market's 23 active listings suggest early-stage opportunity before competition intensifies. The ADR of $133 sits well below the West Virginia state average of $242, but lower acquisition costs help offset the more modest nightly rates.
According to Rabbu market data, the Beckley short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 23 |
| Average Daily Rate (ADR) | vs. $242 state avg. | $133 |
| Average Occupancy Rate | vs. 38% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $36 |
| Average Monthly Revenue | Historical 12-month average | $1,523 |
| Average Annual Revenue | Historical 12-month average | $18,278 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Beckley's low property prices relative to achievable STR revenue make it an appealing entry point for investors seeking cash-flow-positive opportunities in an emerging Appalachian market.
Key investment factors
"Beckley presents a moderate-to-attractive opportunity for STR investors willing to work within a smaller, seasonal market. Revenue peaks sharply in summer — July leads at $2,291 — while spring represents the softest period with April dipping to just $562, creating a roughly 4:1 spread between the best and worst months. The above-average supply/demand balance and strong revenue-to-price ratio bolster the investment case, though the 28% average occupancy rate (below West Virginia's 38% average) means pricing strategy and property quality will be critical differentiators. Investors who target 3-bedroom properties and optimize for peak-season bookings are best positioned to capture meaningful returns."
— Rabbu Market Analysis Team
Beckley's revenue cycle peaks in July at $2,291 and stays elevated through August ($2,126) and December ($2,048), while April marks the deepest trough at just $562. The roughly 4x spread between the best and worst months signals pronounced seasonality that investors should budget for with reserve funds or dynamic pricing strategies.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,521 |
| February |
|
$1,540 |
| March |
|
$946 |
| April |
|
$562 |
| May |
|
$1,296 |
| June |
|
$1,697 |
| July |
|
$2,291 |
| August |
|
$2,126 |
| September |
|
$1,458 |
| October |
|
$1,532 |
| November |
|
$1,257 |
| December |
|
$2,048 |
Supply is distributed nearly evenly across 1-bedroom (7 listings), 2-bedroom (6), and 3-bedroom (6) properties, with no single size dominating the market. This balanced distribution may leave room for investors to differentiate through larger or more unique property configurations not yet well-represented.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
6 |
ADR jumps significantly at the 3-bedroom level, reaching $209 — nearly double the $110 charged by 2-bedroom listings and roughly twice the $102 for 1-bedrooms. This premium suggests strong guest willingness to pay more for larger spaces, making 3-bedroom properties the most compelling from a rate perspective.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$102 |
| 2 bedrooms |
|
$110 |
| 3 bedrooms |
|
$209 |
Three-bedroom properties deliver the strongest RevPAN at $67, compared to $37 for 2-bedrooms and $21 for 1-bedrooms. This clear tiering shows that the higher nightly rates on larger units more than compensate for their slightly lower occupancy, making them the most efficient revenue generators per available night.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$21 |
| 2 bedrooms |
|
$37 |
| 3 bedrooms |
|
$67 |
Two-bedroom listings lead occupancy at 34%, followed closely by 3-bedrooms at 32%, while 1-bedroom units lag notably at 21%. The lower fill rate on 1-bedrooms suggests these smaller units may face stiffer competition or less demand, which could impact cash-flow consistency for investors targeting that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
21% |
| 2 bedrooms |
|
34% |
| 3 bedrooms |
|
32% |
Monthly revenue scales predictably with size: 3-bedroom properties average $2,140, 2-bedrooms bring in $1,443, and 1-bedrooms earn $1,202. The $938 monthly gap between the smallest and largest units underscores the revenue advantage of investing in larger properties in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,202 |
| 2 bedrooms |
|
$1,443 |
| 3 bedrooms |
|
$2,140 |
Three-bedroom listings lead annual earnings at $25,683 — 78% more than the $14,432 generated by 1-bedroom properties and nearly $8,400 above 2-bedrooms at $17,320. Given Beckley's average home values of roughly $250K, the 3-bedroom tier offers the most attractive revenue-to-cost profile for investors focused on return potential.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,432 |
| 2 bedrooms |
|
$17,320 |
| 3 bedrooms |
|
$25,683 |
Parking is universal across Beckley's listings (100%), and kitchens are nearly so at 96%, reflecting the practical expectations of guests visiting a smaller Appalachian market. Self check-in (78%), washer/dryer access (70–74%), and pet-friendliness (52%) round out the essentials — investors who add differentiators like hot tubs (currently at just 17%) could stand out in a market where basics are well-covered.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
96% |
| Self Check-in |
|
78% |
| Washer |
|
74% |
| Dryer |
|
70% |
| Workspace |
|
61% |
| Patio or Balcony |
|
52% |
| Pets |
|
52% |
| Backyard |
|
35% |
| Outdoor Furniture |
|
35% |
| BBQ Grill |
|
22% |
| Hot Tub |
|
17% |
| EV Charger |
|
4% |
| Gym |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Beckley Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Beckley's ROI Score of 66 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the single most heavily weighted factor — which reflects how well STR earnings stack up against local home prices. Occupancy stability and market growth trend rate as average, while the supply/demand balance also scores above average, suggesting the market isn't yet saturated. Investors should pair these metrics with local regulatory research and on-the-ground property analysis to build a complete picture before committing capital.
Understanding local STR regulations is essential before investing in Beckley. Here's the current regulatory landscape:
Beckley, West Virginia may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current registration requirements directly with the City of Beckley and the West Virginia State Tax Department before beginning operations.
Common STR restrictions in markets like Beckley can include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA covenants may impose additional limitations on rental activity, so investors should review any applicable deed restrictions or community rules before purchasing.
Short-term rental hosts in West Virginia are generally subject to state sales tax and local hotel/motel occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with West Virginia's State Tax Department.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Beckley can provide current regulatory guidance.
Financing an Airbnb investment in Beckley requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Beckley's STR market is likely to see continued supply growth given the 48% year-over-year increase in active listings, though the small base of 23 properties means even a handful of new entrants can skew that figure. Summer months should remain the revenue peak, with July and August estimates in the $2,100–$2,300 range, while shoulder months like March and April may continue to underperform. Occupancy rates could tighten modestly into the 28–32% range market-wide as new supply absorbs, but stable demand from outdoor recreation visitors and regional travel should keep RevPAN relatively steady. Investors entering now may benefit from locking in lower property costs before the market matures further."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, quality, pricing strategy, and management approach.
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