Bellaire, MI Airbnb Market Data, Statistics, and Occupancy Rates

Bellaire Short-Term Rental Market Overview

Bellaire, MI is a seasonal lakeside market in northern Michigan where short-term rentals generate an average of $40,892 in annual revenue against an average home value of $652,855. The market currently hosts 222 active Airbnb listings with a sharp summer peak—July revenues top $9,540 per listing—but occupancy averages just 25%, well below the 42% state average. With a 136% year-over-year increase in active listings, competition is intensifying, making selective deal sourcing essential for investors looking to enter this market.

Key Market Statistics

According to Rabbu market data, the Bellaire short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bellaire

Bellaire attracts investors seeking vacation-rental income in a scenic northern Michigan lake market, though rising supply and pronounced seasonality call for careful property selection.

Expert Market Assessment

"Bellaire presents a competitive opportunity where strong summer demand collides with a rapidly expanding supply base. The market's pronounced seasonality—peak months in July and August generate five to nine times the revenue of slower months like April—means cash-flow planning is critical. Properties with five or more bedrooms and appealing amenities like lake access, hot tubs, and outdoor spaces are the clear revenue leaders, pulling in $95K+ annually. Investors who target larger, well-appointed lakefront homes and price strategically through shoulder months will be best positioned to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bellaire

Average revenue by month in Bellaire

Bellaire's revenue is heavily summer-weighted, with July ($9,540) and August ($8,929) delivering roughly 45% of total annual income combined. The off-season trough spans November through April, bottoming out at $1,026 in April—a nearly 9:1 ratio between peak and low months that investors must plan around.

Active Airbnb listings by property size in Bellaire

Three-bedroom homes dominate supply with 66 listings, followed by 2-bedrooms (43) and 4-bedrooms (36). Studios (18) and 6+ bedroom properties (7) are the least represented, suggesting potential opportunities for investors willing to target either the budget or large-group segments where competition is thinner.

Average daily rate (ADR) by property size in Bellaire

ADR climbs steeply with size, from $141 for 1-bedrooms all the way to $783 for 6+ bedroom properties. The jump from 3-bedroom ($339) to 4-bedroom ($457) represents a compelling premium, and 5-bedroom listings at $546 offer strong nightly rates without the operational complexity of the largest homes.

Average RevPAN by property size in Bellaire

RevPAN scales strongly through the 5-bedroom tier, which leads the market at $195 per available night—nearly four times the studio and 1-bedroom rate of $26. Interestingly, 6+ bedroom properties dip to $180 in RevPAN despite their higher ADR, suggesting that lower occupancy partially offsets their rate premium.

Average occupancy rates by property size in Bellaire

Five-bedroom properties post the highest occupancy at 36%, while studios and 1-bedrooms lag at 17–19%. Across all sizes, occupancy remains well below the state average, underscoring that Bellaire's market is heavily seasonal and that even the best-performing property types have significant vacancy during off-peak months.

Average monthly revenue by property size in Bellaire

Monthly revenue rises dramatically with bedroom count, from $1,042 for 1-bedrooms to $9,581 for 6+ bedroom properties. The 5-bedroom tier at $7,944 per month offers a strong balance of high revenue and relatively manageable competition, with only 20 active listings in that category.

Average annual revenue by property size in Bellaire

Annual revenue ranges from $12,505 for 1-bedroom listings to $114,981 for 6+ bedroom properties, with a clear inflection point at the 4-bedroom tier ($64,022). Investors targeting properties with 4 or more bedrooms can expect roughly $64K–$115K in annual revenue, which significantly improves the return calculus against Bellaire's $652,855 average home price.

Most common amenities for Airbnb listings in Bellaire

Parking (98%) and a kitchen (93%) are table-stakes amenities in Bellaire, while self check-in (86%) and patio or balcony access (82%) also appear on the vast majority of listings. Outdoor-oriented amenities like BBQ grills (63%), pools (59%), and lake access (32%) are notable differentiators that align with the market's vacation character—properties lacking these features may struggle to compete.

Understanding Bellaire's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bellaire's ROI Score of 49 out of 100 places it in the Competitive Opportunity band, meaning investor interest and vacation demand are real but rising supply and seasonal occupancy patterns tighten the margin for error. Revenue-to-Price Ratio and Occupancy Stability both rate as Average, while Supply/Demand Balance scores Below Average—reflecting the 136% surge in new listings over the past year. Pairing this data with thorough local regulatory research and targeting higher-bedroom properties with standout amenities will be key to sourcing deals that outperform the market.

Short-Term Rental Regulations in Bellaire

Understanding local STR regulations is essential before investing in Bellaire. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bellaire and Antrim County, Michigan may need to obtain a local STR permit or registration before listing a property. Investors should verify current requirements directly with the Bellaire village offices and the Michigan Department of Licensing and Regulatory Affairs, as rules can change.

Key Restrictions

Common restrictions in Michigan lake communities can include occupancy limits tied to bedroom count, minimum stay requirements during peak season, noise and quiet-hour provisions, and parking caps per property. HOA or lakefront association rules may impose additional limitations, so reviewing covenants before purchasing is strongly recommended.

Tax Obligations

Michigan requires collection of a 6% state use tax and, in many areas, a local lodging or accommodation excise tax on short-term rental stays. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm local obligations with Antrim County or their tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bellaire can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bellaire's summer-driven demand pattern is likely to hold, with July and August continuing to anchor the majority of annual income. ADR may see modest upward pressure in the $330–$345 range given the area's appeal to vacationers, though the rapid 136% growth in listings could temper occupancy gains. Investors should plan for occupancy in the 23–28% range market-wide and budget conservatively for the November-through-April shoulder months when monthly revenues often dip below $2,000. Larger properties with lake access and premium amenities are best positioned to capture share in what is becoming a more crowded field."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bellaire, MI

What is the average Airbnb occupancy rate in Bellaire?

The average Airbnb occupancy rate in Bellaire is currently 25%, which is below the Michigan state average of 42%. Occupancy varies significantly by property size—5-bedroom properties lead at 36%, while studios average just 17%. The lower overall figure reflects Bellaire's heavy seasonality, with demand concentrated in the summer months and softer bookings from late fall through early spring.

How much do Airbnb hosts make in Bellaire?

Airbnb hosts in Bellaire earn an average of $3,407 per month and roughly $40,892 per year based on trailing 12-month performance. However, earnings vary widely by property size: a 1-bedroom averages about $12,505 annually, while a 5-bedroom can bring in around $95,337 and 6+ bedroom properties average approximately $114,981 per year. Summer months drive the bulk of income, with July averaging $9,540 in monthly revenue.

Is Bellaire a good market for Airbnb investment?

Bellaire scores a 49 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' tier. The market has strong seasonal demand and impressive summer revenue, but rising competition (listings grew 136% year over year) and below-average occupancy mean investors need to be selective. Larger, well-equipped properties with lake access tend to outperform significantly, so careful property selection and amenity investment are key to generating attractive returns.

What is the average daily rate (ADR) for Airbnb in Bellaire?

The average daily rate in Bellaire is $328, slightly below the Michigan state average of $350. ADR scales considerably with property size—studios average $158, while 6+ bedroom homes command $783 per night. This pricing dynamic makes larger properties particularly attractive from a nightly rate perspective, though investors should weigh ADR against occupancy and acquisition costs.

Are short-term rentals legal in Bellaire?

Short-term rentals are generally permitted in the Bellaire, Michigan area, and the market has 222 active Airbnb listings as of April 2026. However, local permit or registration requirements may apply, and regulations can vary between the village of Bellaire and surrounding Antrim County. Investors should verify current STR rules, zoning restrictions, and any HOA covenants before purchasing a property intended for short-term rental use.

When is peak season for Airbnb in Bellaire?

Peak season in Bellaire runs from June through August, with July being the strongest month at an average of $9,540 in revenue per listing. August follows closely at $8,929. Revenue drops sharply in the shoulder months—April is the slowest at just $1,026 on average. This pattern reflects Bellaire's identity as a northern Michigan lake and outdoor recreation destination where summer drives the vast majority of booking activity.

How many Airbnbs are there in Bellaire?

Bellaire currently has 222 active Airbnb listings as of April 2026. The supply has grown rapidly, with a 136% year-over-year increase in active listings. Three-bedroom properties make up the largest share with 66 listings, followed by 2-bedrooms (43) and 4-bedrooms (36). The rapid supply growth is an important consideration for investors evaluating competition in this market.

How is Airbnb revenue calculated in Bellaire?

The annual and monthly revenue figures for Bellaire are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like the $9,540 July average) and slower months (like April's $1,026). Individual results can vary based on property quality, pricing strategy, location, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Bellaire, MI market
• Average daily rates, occupancy rates, and revenue per available night broken down by property size
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and market conditions as of April 2026; actual results will vary based on property-specific factors, pricing strategy, and management. Local regulations, tax obligations, and permit requirements may change; investors should verify current rules with Bellaire and Antrim County authorities before purchasing.