Belleville, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Belleville Short-Term Rental Market Overview

Belleville, NJ is a compact short-term rental market just outside Newark, with only 21 active Airbnb listings and an average annual revenue of $18,522 per property. While the market's ADR of $157 sits well below the New Jersey state average of $430, home values averaging $594,885 create a challenging revenue-to-price ratio that demands careful deal selection. The 150% year-over-year growth in active listings signals rising investor interest, though the relatively modest occupancy rate of 29% means competition for bookings is intensifying.

Key Market Statistics

According to Rabbu market data, the Belleville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Belleville

Belleville attracts investor attention primarily due to its proximity to the greater New York metro area and relatively lower entry costs compared to neighboring urban centers, though tighter margins require disciplined underwriting.

Expert Market Assessment

"Belleville presents a competitive but narrow opportunity for STR investors willing to be selective. The ROI score of 38 out of 100 reflects a below-average revenue-to-price ratio and modest growth trajectory, meaning strong returns depend on acquiring properties at the right price and optimizing operations. Seasonality is pronounced — peak months from June through August generate roughly $1,870–$1,953 in monthly revenue, while the winter trough in February falls to just $850. Two-bedroom units clearly outperform, and investors who target that configuration with the right amenity mix stand the best chance of generating meaningful cash flow."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Belleville

Average revenue by month in Belleville

Revenue in Belleville follows a clear seasonal arc, peaking in August at $1,953 and bottoming out in February at just $850 — a spread of more than $1,100. The May-through-September stretch consistently delivers above-average months, making summer the critical earning window for investors in this market.

Active Airbnb listings by property size in Belleville

The supply in Belleville is split between one-bedroom units (11 listings) and two-bedroom units (8 listings), with no larger properties represented. This narrow mix could signal an opening for investors considering three-bedroom or larger homes, though local demand for bigger properties should be validated first.

Average daily rate (ADR) by property size in Belleville

Two-bedroom listings command a modest premium at $134 per night compared to $115 for one-bedrooms, a 17% increase that aligns with the added space. Given that two-bedrooms also deliver meaningfully higher occupancy and revenue, the incremental cost of a larger unit appears well justified.

Average RevPAN by property size in Belleville

Two-bedroom properties generate $46 in RevPAN versus just $30 for one-bedrooms, a 53% advantage driven by both higher nightly rates and stronger occupancy. This gap makes two-bedrooms the clear efficiency winner on a per-available-night basis in Belleville.

Average occupancy rates by property size in Belleville

Two-bedroom listings maintain a 35% occupancy rate, nine percentage points above the 26% average for one-bedrooms. This difference suggests that two-bedroom units better match guest demand in Belleville, offering more predictable booking activity and steadier cash flow.

Average monthly revenue by property size in Belleville

Two-bedroom properties earn an average of $1,828 per month compared to $1,336 for one-bedrooms — a $492 monthly advantage that compounds significantly over a full year. For investors weighing acquisition costs, this revenue gap makes the two-bedroom configuration the stronger performer.

Average annual revenue by property size in Belleville

On an annual basis, two-bedroom listings generate approximately $21,944 while one-bedrooms bring in roughly $16,034, a difference of nearly $6,000 per year. Investors targeting Belleville should weigh this revenue premium against the relatively modest increase in acquisition and operating costs for a second bedroom.

Most common amenities for Airbnb listings in Belleville

Kitchens and parking dominate at 86% prevalence each, signaling that guests in Belleville expect self-catering and car-friendly accommodations — consistent with a suburban New Jersey market. Self check-in (71%) and workspace availability (62%) also rank high, suggesting a meaningful share of guests are traveling for work or prefer low-contact stays.

Understanding Belleville's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Belleville's ROI score of 38 out of 100 places it in the Competitive Opportunity band, reflecting a below-average revenue-to-price ratio and below-average market growth trend that make deal selection critical. Occupancy stability and supply/demand balance both register as average, meaning the market isn't distressed but also isn't delivering outsized returns without effort. Investors considering Belleville should pair this data with thorough local regulatory research and focus on two-bedroom properties where the numbers are most favorable.

Short-Term Rental Regulations in Belleville

Understanding local STR regulations is essential before investing in Belleville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Belleville, NJ should verify whether the township requires a specific STR registration or permit, as many New Jersey municipalities have adopted or are actively developing local ordinances. Investors are encouraged to contact Belleville's municipal offices and review Essex County zoning rules before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, minimum stay requirements, noise and parking regulations, and potential caps on the number of permits issued. Additionally, homeowners association rules or condo bylaws could impose further limitations on short-term rental activity in certain developments.

Tax Obligations

New Jersey imposes state sales tax and an occupancy or tourism assessment on short-term rentals, and platforms like Airbnb often collect and remit these taxes on behalf of hosts. Investors should confirm whether Belleville or Essex County levies any additional local lodging taxes and ensure full compliance with state filing requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Belleville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Belleville's STR market is likely to see continued supply growth given the sharp uptick in new listings, which could keep occupancy rates in the 27–32% range unless demand catches up. Seasonal patterns suggest revenue will remain strongest from May through September, with August historically peaking near $1,953 per month. ADR may see modest pressure as competition increases, though the market's proximity to New York City could provide a demand floor for budget-conscious travelers. Investors should plan for softer winter months — February revenue dips to around $850 — and build conservative cash-flow models accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Belleville, NJ

What is the average Airbnb occupancy rate in Belleville?

The average occupancy rate for Airbnb listings in Belleville, NJ is currently 29%, which trails the New Jersey state average of 34%. One-bedroom units average 26% occupancy while two-bedroom properties perform better at 35%, suggesting that sizing up can meaningfully improve booking frequency.

How much do Airbnb hosts make in Belleville?

Airbnb hosts in Belleville earn an average of $1,543 per month and approximately $18,522 per year based on trailing 12-month historical performance. Two-bedroom properties lead the market at roughly $21,944 annually, while one-bedrooms average around $16,034. Revenue varies significantly by season, with peak months exceeding $1,900 and winter lows dipping below $900.

Is Belleville a good market for Airbnb investment?

Belleville carries an ROI score of 38 out of 100, categorized as a Competitive Opportunity. The revenue-to-price ratio is below average given home values near $595,000, so investors will need to find properties priced below market or optimize heavily on operations and pricing to generate attractive returns. Two-bedroom units with strong amenity packages offer the most viable path to profitability.

What is the average daily rate (ADR) for Airbnb in Belleville?

The average daily rate in Belleville is $157, well below the New Jersey state average of $430. One-bedroom listings average $115 per night while two-bedrooms come in at $134. These rates reflect the market's positioning as a budget-friendly alternative to nearby urban centers.

Are short-term rentals legal in Belleville?

Short-term rental regulations vary at the local level in New Jersey, and investors should verify current permit and registration requirements directly with Belleville's township offices. Many New Jersey municipalities have adopted or are developing STR-specific ordinances that may include registration, zoning restrictions, or occupancy limits.

When is peak season for Airbnb in Belleville?

Peak season in Belleville runs from May through September, with August delivering the highest average monthly revenue at $1,953. The summer months consistently generate $1,740–$1,953, while February is the softest month at just $850. This seasonal spread means investors should budget for leaner winter cash flow.

How many Airbnbs are there in Belleville?

There are currently 21 active Airbnb listings in Belleville, NJ. The market has seen significant supply growth of 150% year-over-year. Listings are concentrated in one-bedroom (11 listings) and two-bedroom (8 listings) configurations, making it a small and still-developing market.

How is Airbnb revenue calculated in Belleville?

The annual and monthly revenue figures shown for Belleville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue averages based on trailing 12-month historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with municipal authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.