Belmar, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Belmar Short-Term Rental Market Overview

Belmar is a classic Jersey Shore beach market where short-term rental revenue concentrates heavily in the summer months, with August alone generating an average of $13,640 per listing. With just 55 active Airbnb listings and average home values of $1,682,430, the market demands careful deal sourcing—strong seasonal cash flow is offset by high entry costs and a 24% average occupancy rate that trails the 34% New Jersey state average. Investors who can secure the right property at the right price may still find compelling summer returns, particularly with larger homes.

Key Market Statistics

According to Rabbu market data, the Belmar short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Belmar

Belmar attracts investor attention due to its proximity to the beach and the outsized summer revenue potential that larger properties can deliver, though high home prices and seasonal demand concentration require disciplined underwriting.

Expert Market Assessment

"Belmar presents a competitive but highly seasonal opportunity. The market's strength is concentrated in June through August, when monthly revenue surges past $8,000 and peaks near $13,640 in August—but the off-season from November through March barely breaks $2,000 per month. With an ROI score of 37 out of 100, the revenue-to-price ratio falls below average given the $1,682,430 average home value, and the supply/demand balance is tight as listing counts have more than doubled year over year. That said, investors targeting larger properties—particularly 5-bedroom homes—can capture meaningfully higher returns, making selective acquisition the key to making the numbers work here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Belmar

Average revenue by month in Belmar

Belmar exhibits extreme seasonality: August leads at $13,640 and July follows at $13,032, while the slowest month—February—averages just $1,078, representing a roughly 12x spread between peak and trough. Investors should expect to earn the vast majority of annual revenue during the June–September window and plan cash reserves accordingly for the quieter off-season.

Active Airbnb listings by property size in Belmar

Supply is fairly evenly distributed across 1- to 3-bedroom properties (10, 13, and 14 listings respectively), while 4-bedroom (6) and 5-bedroom (7) homes are comparatively scarce. The limited inventory of larger homes, combined with their significantly higher revenue potential, may signal an opportunity for investors who can acquire 4- or 5-bedroom properties.

Average daily rate (ADR) by property size in Belmar

ADR climbs steeply with property size, from $173 for 1-bedroom units up to $646 for 5-bedroom homes—a nearly 4x premium. Interestingly, 2-bedroom and 3-bedroom listings command similar ADRs ($348 vs. $343), suggesting the biggest pricing jumps come at the 4-bedroom tier and above.

Average RevPAN by property size in Belmar

Five-bedroom properties dominate RevPAN at $242, far outpacing all other sizes—3-bedroom listings come in a distant second at $70. Four-bedroom homes post the lowest RevPAN at just $46 despite a strong $439 ADR, indicating that low occupancy (11%) significantly erodes their per-night revenue efficiency.

Average occupancy rates by property size in Belmar

Five-bedroom homes lead occupancy at 38%, followed by 1-bedroom units at 33%, while 4-bedroom properties lag at just 11%—the lowest across all sizes. The wide occupancy gap between property sizes underscores how critical it is to match property type with demand patterns for reliable cash flow.

Average monthly revenue by property size in Belmar

Monthly revenue scales meaningfully with size: 5-bedroom properties average $12,812 per month, roughly four times the $3,140 earned by 1-bedroom listings. The jump from 3-bedroom ($5,228) to 4-bedroom ($7,038) and then to 5-bedroom ($12,812) is particularly steep, reinforcing the earning power of larger homes in this beach market.

Average annual revenue by property size in Belmar

Annual revenue ranges from $37,687 for 1-bedroom properties to $153,750 for 5-bedroom homes, with the latter generating nearly 2.5x the market average of $62,169. For investors evaluating return potential, the 4-bedroom ($84,457) and 5-bedroom tiers offer the strongest gross revenue, though these must be weighed against correspondingly higher acquisition costs.

Most common amenities for Airbnb listings in Belmar

Parking and kitchen access tie as the most prevalent amenities at 95%, reflecting the essentials for a beach-house rental where guests typically drive in and cook at home. Outdoor-focused amenities—BBQ grills (78%), outdoor furniture (73%), and backyards (69%)—dominate the next tier, signaling that guests in Belmar expect a full outdoor living experience alongside their beach stay.

Understanding Belmar's ROI Score: 37/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Belmar's ROI score of 37 out of 100 places it in the 'Competitive Opportunity' band, meaning that while demand exists, the combination of a below-average revenue-to-price ratio and a tightening supply/demand balance makes deal selection critical. Occupancy stability and market growth trend both land in the average range, suggesting the market isn't deteriorating but isn't accelerating either. Pairing this data with thorough local regulatory research and a focus on higher-earning property configurations—particularly 5-bedroom homes—will help investors identify the deals that actually pencil out.

Short-Term Rental Regulations in Belmar

Understanding local STR regulations is essential before investing in Belmar. Here's the current regulatory landscape:

Permit Requirements

Belmar, New Jersey may require short-term rental operators to obtain a permit or register with the borough before listing a property. Investors should verify current requirements directly with Belmar's municipal offices and the State of New Jersey, as local regulations can change.

Key Restrictions

Common restrictions in New Jersey shore communities include occupancy limits, minimum-night stay requirements, noise ordinances, and parking regulations designed to preserve neighborhood character. Some properties may also be subject to HOA rules or zoning restrictions that limit or prohibit short-term rentals, so reviewing deed restrictions and local ordinances before purchasing is essential.

Tax Obligations

Short-term rental hosts in New Jersey are generally subject to the state's Sales Tax and a local occupancy or tourism tax. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligation with a tax professional familiar with New Jersey STR rules.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Belmar can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Belmar's peak summer season should continue to drive the bulk of annual revenue, with June through August likely accounting for more than half of total earnings. The 117% year-over-year growth in active listings signals rising investor interest, which could compress occupancy and ADR if supply outpaces demand—expect ADR to hold roughly flat near the current $428 level. Occupancy may drift slightly lower as new inventory enters the market, though strong beach-season demand should keep summer months robust. Investors should plan conservatively around off-season months, where revenue dips below $2,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Belmar, NJ

What is the average Airbnb occupancy rate in Belmar?

The average Airbnb occupancy rate in Belmar is currently 24%, which is below the New Jersey state average of 34%. This reflects the highly seasonal nature of a beach market where demand surges in summer but softens considerably during cooler months. Occupancy varies significantly by property size, with 5-bedroom homes averaging 38% and 4-bedroom properties sitting at just 11%.

How much do Airbnb hosts make in Belmar?

Airbnb hosts in Belmar earn an average of $5,180 per month, or approximately $62,169 per year based on trailing 12-month performance. However, revenue varies dramatically by property size: 1-bedroom listings average around $37,687 annually, while 5-bedroom homes bring in an estimated $153,750 per year. The bulk of revenue is earned during the summer peak season, with August averaging $13,640 and winter months dropping below $2,000.

Is Belmar a good market for Airbnb investment?

Belmar carries a Rabbu ROI Score of 37 out of 100, classified as a 'Competitive Opportunity.' The market offers strong summer revenue potential—especially for larger properties—but high average home values of $1,682,430 and a below-average revenue-to-price ratio mean investors need to be selective with acquisitions. Rapid supply growth (117% year-over-year increase in listings) also signals rising competition, so careful underwriting and a focus on differentiated, larger properties can improve the investment case.

What is the average daily rate (ADR) for Airbnb in Belmar?

The average daily rate in Belmar is $428, which is roughly in line with the New Jersey state average of $430. ADR scales significantly with property size—1-bedroom listings average $173 per night, while 5-bedroom properties command $646 per night. This premium for larger homes makes them particularly attractive for investors looking to maximize nightly rates during the peak summer season.

Are short-term rentals legal in Belmar?

Short-term rentals may be subject to local permitting and registration requirements in Belmar, NJ. Regulations in New Jersey shore communities can include occupancy limits, parking requirements, and noise restrictions. We recommend checking directly with the Borough of Belmar and consulting a local real estate attorney to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Belmar?

Peak season in Belmar runs from June through August, with July and August being the strongest months. August leads with an average monthly revenue of $13,640, followed by July at $13,032 and June at $8,472. The off-season stretches from November through March, when average monthly revenue drops below $2,600—making cash flow planning around seasonality essential for investors.

How many Airbnbs are there in Belmar?

There are currently 55 active Airbnb listings in Belmar as of April 2026. The supply has grown significantly, with a 117% year-over-year increase in active listings. The market is distributed across property sizes, with 3-bedroom homes being the most common (14 listings), followed by 2-bedroom (13) and 1-bedroom (10) properties.

How is Airbnb revenue calculated in Belmar?

The annual and monthly revenue figures for Belmar are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical data, seasonal peaks and slower periods are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Belmar market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data compiled from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.