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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Benton offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Benton, AR is a compact short-term rental market with just 20 active Airbnb listings and an average annual revenue of $19,303 per property. The market's ADR of $135 sits below the Arkansas state average of $192, but occupancy at 28% edges slightly above the 26% state benchmark—suggesting steady if modest demand. With an 83% year-over-year increase in active listings and an ROI score of 59 out of 100, Benton presents an accessible entry point for investors drawn to above-average growth dynamics and a favorable supply/demand balance.
According to Rabbu market data, the Benton short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 20 |
| Average Daily Rate (ADR) | vs. $192 state avg. | $135 |
| Average Occupancy Rate | vs. 26% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $37 |
| Average Monthly Revenue | Historical 12-month average | $1,608 |
| Average Annual Revenue | Historical 12-month average | $19,303 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Benton appeals to investors seeking affordable Arkansas real estate with above-average market growth and a supply/demand environment that hasn't yet tipped toward oversaturation.
Key investment factors
"Benton presents a moderate opportunity for STR investors willing to navigate a small but growing market. Revenue is heavily seasonal—July and March each top $2,500 per month on average, while January and December dip below $940—so cash-flow planning around these swings is important. The favorable supply/demand balance and above-average growth trend are encouraging signals, though the overall occupancy rate of 28% and relatively modest RevPAN of $37 suggest that returns hinge on smart property selection and pricing strategy rather than market-wide tailwinds alone."
— Rabbu Market Analysis Team
Benton's revenue follows a pronounced seasonal pattern, with July ($2,511) and March ($2,500) standing as clear peak months, while January ($920) and December ($936) mark the lowest points. The nearly three-to-one spread between peak and off-peak months means investors should budget conservatively and plan for leaner winter cash flow.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$920 |
| February |
|
$1,009 |
| March |
|
$2,500 |
| April |
|
$1,615 |
| May |
|
$1,801 |
| June |
|
$1,894 |
| July |
|
$2,511 |
| August |
|
$1,990 |
| September |
|
$1,227 |
| October |
|
$1,706 |
| November |
|
$1,191 |
| December |
|
$936 |
The Benton market is concentrated in two property sizes: 3-bedroom homes lead with 8 listings, followed by 1-bedroom units at 6. The absence of visible 2-bedroom or 4+ bedroom supply could represent either a gap in the market or insufficient demand for those configurations—worth investigating before investing.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 3 bedrooms |
|
8 |
ADR scales modestly from $113 for 1-bedroom units to $150 for 3-bedroom homes, a 33% premium that reflects the added space and guest capacity. Given that 3-bedroom properties also deliver substantially better occupancy and RevPAN, the premium-to-cost trade-off appears to favor larger units in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$113 |
| 3 bedrooms |
|
$150 |
Three-bedroom properties generate $53 in RevPAN compared to just $14 for 1-bedroom listings, a nearly four-fold difference that underscores the importance of both higher rates and stronger occupancy in larger units. For investors weighing property size, the RevPAN gap clearly favors 3-bedroom configurations in Benton.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14 |
| 3 bedrooms |
|
$53 |
Occupancy diverges sharply by property size: 3-bedroom units achieve 36% while 1-bedroom listings manage just 13%. This gap suggests that guests visiting Benton strongly prefer larger accommodations, making 1-bedroom investments a riskier proposition from a cash-flow stability standpoint.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13% |
| 3 bedrooms |
|
36% |
Three-bedroom properties in Benton average $1,266 per month, about 68% more than 1-bedroom units at $753. The revenue difference reflects both higher nightly rates and meaningfully better occupancy, making 3-bedroom homes the stronger monthly performers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$753 |
| 3 bedrooms |
|
$1,266 |
On an annual basis, 3-bedroom listings bring in approximately $15,201 compared to $9,043 for 1-bedroom properties. While neither tier reaches lofty revenue levels, the 3-bedroom segment offers materially better return potential relative to the modest difference in acquisition and operating costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$9,043 |
| 3 bedrooms |
|
$15,201 |
Kitchens and parking are universal at 100% of listings, and washer/dryer availability at 90% signals that guests expect home-like convenience. Backyards (80%) and self check-in (70%) are also common, while differentiators like lake access (10%), pools (5%), and gyms (5%) remain rare—potentially offering a competitive edge for listings that include them.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Dryer |
|
90% |
| Washer |
|
90% |
| Backyard |
|
80% |
| Self Check-in |
|
70% |
| Outdoor Furniture |
|
50% |
| Workspace |
|
50% |
| Patio or Balcony |
|
45% |
| Pets |
|
45% |
| BBQ Grill |
|
25% |
| Lake Access |
|
10% |
| Gym |
|
5% |
| Pool |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Benton Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Benton's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price and occupancy stability are average, but growth trends and supply/demand dynamics are above average. This means the fundamentals are reasonable though not exceptional—investors who time their entry well could benefit from a market that's still gaining momentum. Pairing this score with thorough local regulatory research and a targeted property strategy will help determine whether Benton's numbers pencil out for your specific investment goals.
Understanding local STR regulations is essential before investing in Benton. Here's the current regulatory landscape:
Investors operating short-term rentals in Benton, Arkansas should verify whether a local STR permit, business license, or registration is required by contacting the City of Benton and consulting Saline County regulations. Requirements can change, so confirming current rules with local authorities before purchasing is essential.
Common restrictions that may apply to STR operators in Benton include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. HOA covenants in specific neighborhoods could impose additional limitations or outright prohibitions, so reviewing any applicable association rules is strongly recommended before committing to a property.
Short-term rental hosts in Arkansas are generally subject to state sales tax and local lodging or tourism taxes, and platforms like Airbnb often collect and remit a portion of these on behalf of hosts. Investors should confirm their full tax obligations with the Arkansas Department of Finance and Administration and local Benton tax offices to ensure compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Benton can provide current regulatory guidance.
Financing an Airbnb investment in Benton requires lenders who understand STR income. Rabbu partner lenders offer:
"Listing growth of 83% year-over-year signals that investor interest in Benton is accelerating, though the market's small base of 20 listings means a few new entrants can move the needle quickly. Based on seasonal revenue patterns that peak in March and July, we estimate occupancy could settle in the 26–30% range over the next 12–18 months, with ADR potentially holding steady or seeing modest increases of 1–3% as the market matures. Investors entering now may benefit from a still-favorable supply/demand balance, though continued listing growth could compress margins if demand doesn't keep pace."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Individual results may vary significantly based on property location, quality, pricing strategy, and operational management. Local regulations and tax requirements are subject to change; always verify with relevant authorities before investing.
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