Bentonville, AR Airbnb Market Data, Statistics, and Occupancy Rates

Bentonville Short-Term Rental Market Overview

Bentonville, AR sits at the intersection of corporate travel demand and Northwest Arkansas's growing tourism scene, making it a market worth watching for STR investors. With 350 active Airbnb listings and an average annual revenue of $27,098, the market offers moderate income potential — though average home values of $771,575 mean investors need to be strategic about entry points. Occupancy sits at 27%, just above the Arkansas state average, while the ADR of $160 comes in below the state's $192 average, suggesting room for pricing optimization with the right property and positioning.

Key Market Statistics

According to Rabbu market data, the Bentonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bentonville

Bentonville attracts investor attention thanks to its unique mix of corporate demand from major employers, a growing arts and outdoor recreation scene, and stable year-round occupancy relative to the state average.

Expert Market Assessment

"Bentonville presents a competitive opportunity — strong enough fundamentals to attract serious investor interest, but with higher home values and rapid supply growth that demand careful deal selection. The seasonal swing from a $3,198 peak in July down to roughly $1,092 in February means cash-flow planning is essential, though the shoulder months (May through October) sustain revenue above $2,500 and provide a solid six-month core earning window. Properties in the 4-bedroom range stand out with the best RevPAN at $64 and annual revenue near $44,882, offering a compelling balance of demand and return relative to smaller configurations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bentonville

Average revenue by month in Bentonville

Bentonville shows pronounced seasonality, with July topping the year at $3,198 in average monthly revenue and February bottoming out at $1,092 — nearly a 3x spread. The strong earning window from May through October (all above $2,500) gives hosts roughly six months of above-average performance to build cash reserves for the quieter winter stretch.

Active Airbnb listings by property size in Bentonville

Three-bedroom units lead supply with 108 listings, followed closely by 2-bedrooms (94) and 1-bedrooms (77), indicating most hosts target the mid-size segment. Larger 4- and 5-bedroom properties are comparatively scarce at 44 and 13 listings respectively, which could signal less competition and potential opportunity for investors willing to go bigger.

Average daily rate (ADR) by property size in Bentonville

ADR scales steadily from $93 for studios to $293 for 5-bedroom homes, with each additional bedroom adding roughly $30–$60 to the nightly rate. The jump from 3-bedroom ($167) to 4-bedroom ($233) is particularly notable at $66, suggesting strong guest willingness to pay a premium for larger group-friendly properties.

Average RevPAN by property size in Bentonville

Four-bedroom properties deliver the highest RevPAN at $64, outperforming even 5-bedrooms ($55), which suffer from lower occupancy despite their higher nightly rate. This makes the 4-bedroom configuration the most efficient revenue generator per available night, offering the best balance of rate and bookings across all property sizes.

Average occupancy rates by property size in Bentonville

Two- and three-bedroom properties share the highest occupancy rates at 28–29%, while studios (20%) and 5-bedrooms (19%) sit at the lower end of the spectrum. The relatively tight range across sizes suggests that demand in Bentonville isn't heavily concentrated in one segment, though mid-size properties offer the most consistent booking flow.

Average monthly revenue by property size in Bentonville

Monthly revenue climbs from $1,164 for studios to $4,403 for 5-bedroom homes, with 4-bedroom properties earning $3,740 — roughly 2.3x what a 1-bedroom generates. The gap between 3-bedroom ($2,496) and 4-bedroom ($3,740) revenue is substantial enough to make the larger format worth serious consideration for investors seeking higher income.

Average annual revenue by property size in Bentonville

Five-bedroom properties lead annual revenue at $52,842, followed by 4-bedrooms at $44,882 — both meaningfully above the market average of $27,098. When weighed against higher acquisition costs, 4-bedroom homes may offer the strongest return profile given their superior RevPAN and more moderate price points compared to the largest properties.

Most common amenities for Airbnb listings in Bentonville

Parking (97%), kitchen (96%), washer (94%), and dryer (93%) are near-universal across Bentonville listings, establishing them as baseline guest expectations rather than differentiators. A dedicated workspace at 74% reflects the market's corporate travel influence, while outdoor amenities like patios (68%), backyards (67%), and BBQ grills (51%) are common enough that investors should include them to stay competitive.

Understanding Bentonville's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bentonville's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor demand is strong but entry requires discipline. Above-average occupancy stability is a meaningful positive, but the below-average revenue-to-price ratio — driven by home values averaging $771,575 against $27,098 in annual revenue — means not every property pencils out. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 4-bedrooms) that demonstrate the best RevPAN and revenue potential relative to acquisition cost.

Short-Term Rental Regulations in Bentonville

Understanding local STR regulations is essential before investing in Bentonville. Here's the current regulatory landscape:

Permit Requirements

Operators in Bentonville, Arkansas should check with the city's planning and permitting departments to determine whether a short-term rental permit or business license is required before listing a property. State-level requirements in Arkansas may also apply, so verifying compliance at both levels is recommended.

Key Restrictions

Common restrictions in markets like Bentonville can include occupancy limits tied to property size, minimum stay requirements, noise and nuisance ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Investors should review any applicable zoning overlays and homeowner association rules before committing to a property.

Tax Obligations

Short-term rental hosts in Arkansas are generally subject to state and local sales taxes, as well as any applicable tourism or lodging taxes. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with local and state revenue offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bentonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bentonville's STR market is likely to see continued demand driven by its corporate ecosystem and year-round event calendar, though the 164% year-over-year growth in active listings signals rising competition that could pressure occupancy and rates. Revenue seasonality — with July topping $3,198 and winter months dipping below $1,200 — suggests investors should plan for a meaningful slow season and price accordingly. We estimate ADR could hold steady or see modest 1–3% increases for well-positioned properties, while occupancy may remain in the 25–30% range market-wide as new supply gets absorbed."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bentonville, AR

What is the average Airbnb occupancy rate in Bentonville?

The average Airbnb occupancy rate in Bentonville is currently 27%, which sits just above the Arkansas state average of 26%. Occupancy varies by property size, with 2-bedroom units leading at 29% and studios and 5-bedroom properties trailing at 20% and 19% respectively. While these rates reflect market-wide averages, individual properties with strong amenities, competitive pricing, and great reviews can outperform.

How much do Airbnb hosts make in Bentonville?

Airbnb hosts in Bentonville earn an average of $2,258 per month or $27,098 annually based on trailing 12-month performance data. Revenue varies significantly by property size — studios average around $1,164 per month, while 5-bedroom properties earn approximately $4,403 per month ($52,842 annually). Peak months like July can push monthly revenue above $3,198, while January and February are the slowest, averaging around $1,100–$1,150.

Is Bentonville a good market for Airbnb investment?

Bentonville scores a 51 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and a balanced supply-demand dynamic, but its revenue-to-price ratio is below average given home values averaging $771,575. Investors who target larger properties and focus on operational excellence can find solid returns, but selective deal sourcing is essential in this competitive market.

What is the average daily rate (ADR) for Airbnb in Bentonville?

The average daily rate for Airbnb listings in Bentonville is $160, which is below the Arkansas state average of $192. ADR scales predictably with property size, ranging from $93 for studios up to $293 for 5-bedroom homes. Four-bedroom properties at $233 per night offer a particularly strong balance of rate and occupancy for investors looking to maximize revenue.

Are short-term rentals legal in Bentonville?

Short-term rentals operate in Bentonville, with 350 active Airbnb listings currently in the market. However, investors should verify current permitting requirements, zoning restrictions, and any applicable HOA rules with the City of Bentonville and the State of Arkansas before purchasing or listing a property. Regulations can change, so consulting local authorities and a real estate attorney familiar with STR rules in Northwest Arkansas is advisable.

When is peak season for Airbnb in Bentonville?

Peak season in Bentonville runs from May through October, with July being the top-performing month at an average revenue of $3,198 per listing. The summer months (June through August) are consistently the strongest, while the shoulder months of September and October also perform well above the annual average. Winter is the clear off-season, with January and February averaging around $1,100–$1,150 — roughly a third of peak-month earnings.

How many Airbnbs are there in Bentonville?

There are currently 350 active Airbnb listings in Bentonville as of April 2026. The market has seen significant growth, with a 164% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 108 listings, followed by 2-bedrooms (94) and 1-bedrooms (77), while larger 4- and 5-bedroom homes remain less common at 44 and 13 listings respectively.

How is Airbnb revenue calculated in Bentonville?

The annual and monthly revenue figures for Bentonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, guest reviews, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and daily rate metrics for the Bentonville market
• Historical trailing 12-month revenue and RevPAN data broken down by property size and month
• Average home value data sourced from the Zillow Home Value Index (ZHVI)
• Supply distribution and amenity prevalence across active listings
• Year-over-year listing growth trends and market composition analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing performance and conditions may have changed since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.