Bentonville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Bentonville Short-Term Rental Market Overview

Bentonville, VA is a small but compelling short-term rental market with just 18 active Airbnb listings and an average annual revenue of $47,826 per property. The market's above-average revenue-to-price ratio and stable occupancy suggest a favorable balance between property costs and earning potential, while the intimate supply base means well-positioned hosts face limited direct competition. With an ADR of $328 and clear seasonal peaks driven by the Shenandoah Valley's outdoor appeal, Bentonville rewards investors who understand its rhythm.

Key Market Statistics

According to Rabbu market data, the Bentonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bentonville

Bentonville appeals to investors seeking a low-competition rural market with healthy revenue relative to property values and consistent seasonal demand tied to outdoor recreation.

Expert Market Assessment

"Bentonville earns an ROI score of 68 out of 100—an "Attractive Opportunity" rating that reflects solid fundamentals despite modest growth trends. Revenue peaks in August ($4,860) and October ($4,584), with a pronounced dip in January ($2,276), revealing clear seasonality tied to warmer-weather recreation and fall foliage tourism. The gap between peak and off-peak months is roughly $2,600, so investors should budget for leaner winter months while capitalizing on a strong spring-through-fall corridor. Overall, this is a market where disciplined pricing and strong amenity offerings can meaningfully outperform the averages in a small competitive set."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bentonville

Average revenue by month in Bentonville

Revenue in Bentonville follows a clear seasonal arc, peaking in August at $4,860 and hitting its low in January at $2,276—a spread of roughly $2,600. The strongest earning corridor runs from March through November, with October ($4,584) standing out as a secondary peak likely driven by fall tourism in the Shenandoah Valley.

Active Airbnb listings by property size in Bentonville

All reportable active listings in Bentonville are concentrated in the 3-bedroom category, with 8 listings of that size. This narrow supply distribution may signal opportunity for investors willing to differentiate with smaller or larger properties that aren't yet represented in the market.

Average daily rate (ADR) by property size in Bentonville

Three-bedroom properties command an ADR of $373, which is notably higher than the overall market average of $328. This premium reflects the dominance of larger vacation-style homes in Bentonville's rural setting, where guests typically book for group getaways.

Average RevPAN by property size in Bentonville

Three-bedroom listings generate a RevPAN of $114, exceeding the market-wide figure of $102. This indicates that 3-bedroom properties not only charge more per night but also convert enough bookings to deliver above-average revenue per available night.

Average occupancy rates by property size in Bentonville

Three-bedroom properties maintain a 31% occupancy rate, matching the overall market average. While this rate is moderate, it aligns with the area's leisure-driven demand pattern and suggests consistent—if not heavy—booking volume throughout the year.

Average monthly revenue by property size in Bentonville

Three-bedroom listings earn an average of $3,964 per month, closely mirroring the market-wide monthly average of $3,985. With 3-bedrooms representing the dominant property type, this figure essentially defines the revenue baseline investors can use for underwriting.

Average annual revenue by property size in Bentonville

At $47,569 per year, 3-bedroom properties capture nearly all of the market's annual revenue potential. Given average home values of $745,040, investors should carefully model their acquisition costs against this revenue level to ensure the numbers support their return targets.

Most common amenities for Airbnb listings in Bentonville

Every active listing in Bentonville offers a backyard, parking, and kitchen—table stakes for this rural market. High adoption of outdoor furniture (94%), BBQ grills (94%), and pet-friendliness (78%) signals that guests expect a full outdoor lifestyle experience, while hot tubs (50%) and waterfront access (39%) offer meaningful differentiation opportunities.

Understanding Bentonville's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bentonville's ROI score of 68 out of 100 places it in the "Attractive Opportunity" band, driven by above-average marks in revenue-to-price ratio, occupancy stability, and supply/demand balance. The one area to watch is market growth trend, which scores below average—suggesting that recent listing growth may be outpacing demand expansion. Pairing this data with thorough research into Warren County regulations and a realistic seasonal cash-flow model will help investors determine whether Bentonville fits their portfolio goals.

Short-Term Rental Regulations in Bentonville

Understanding local STR regulations is essential before investing in Bentonville. Here's the current regulatory landscape:

Permit Requirements

Operators in Bentonville, Virginia should verify whether a short-term rental permit or business license is required by Warren County or the state of Virginia before listing a property. Local zoning ordinances may also impose specific requirements, so checking directly with county planning offices is strongly recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking provisions, and any HOA covenants that govern individual properties. Virginia localities have varying degrees of authority to regulate STRs, so investors should review both county-level and any community-level rules before purchasing.

Tax Obligations

Short-term rental operators in Virginia are generally subject to state and local transient occupancy taxes, and the state sales tax may also apply to lodging revenue. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with the Virginia Department of Taxation and Warren County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bentonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bentonville's short-term rental demand is expected to remain anchored by seasonal tourism, with August and October likely continuing as the strongest revenue months. While market growth trend scores below average—suggesting listing expansion may be outpacing demand gains—the above-average supply/demand balance and occupancy stability indicate the market isn't oversaturated. Investors can reasonably anticipate ADR holding in the $320–$340 range, with occupancy rates hovering around 30–33%, though individual results will depend on property quality and guest experience."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bentonville, VA

What is the average Airbnb occupancy rate in Bentonville?

The average Airbnb occupancy rate in Bentonville, VA is currently 31%, which sits slightly below the Virginia state average of 34%. This is consistent with the market's rural, leisure-driven character, where demand concentrates in warmer months and around fall foliage season. Hosts who optimize pricing strategy and offer standout amenities like hot tubs or pet-friendly policies can often exceed the market average.

How much do Airbnb hosts make in Bentonville?

Airbnb hosts in Bentonville earn an average of $3,985 per month and approximately $47,826 per year, based on the trailing 12 months of historical booking data. Monthly revenue ranges from a low of about $2,276 in January to a high of $4,860 in August. Individual earnings can vary depending on property size, guest experience, pricing strategy, and seasonal demand patterns.

Is Bentonville a good market for Airbnb investment?

Bentonville scores 68 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, stable occupancy, and a favorable supply/demand balance with only 18 active listings. Investors should account for seasonal revenue swings and verify local regulations, but the fundamentals point to a market with genuine earning potential for well-managed properties.

What is the average daily rate (ADR) for Airbnb in Bentonville?

The average daily rate for Airbnb listings in Bentonville is $328, just under the Virginia state average of $339. For 3-bedroom properties—which represent the bulk of the market's supply—the ADR rises to $373. This premium reflects the area's appeal as a getaway destination where guests often book larger homes for group or family trips.

Are short-term rentals legal in Bentonville?

Short-term rentals are generally permitted in Virginia, but specific rules vary by locality. Bentonville falls within Warren County, and investors should check with county planning and zoning offices for any permit, registration, or licensing requirements. HOA restrictions and transient occupancy tax obligations may also apply, so due diligence with local authorities before purchasing is essential.

When is peak season for Airbnb in Bentonville?

Peak season in Bentonville runs from roughly March through November, with the strongest revenue months being August ($4,860) and October ($4,584). Fall foliage in the Shenandoah Valley drives a notable October surge, while summer months benefit from outdoor recreation demand. January and February are the slowest months, with revenue dropping to approximately $2,276 and $2,768 respectively.

How many Airbnbs are there in Bentonville?

As of April 2026, there are 18 active Airbnb listings in Bentonville, VA. This is a very small supply base, which means less direct competition for hosts but also signals that the market caters to a niche segment of travelers. Year-over-year listing growth has been 160%, indicating growing investor interest in the area.

How is Airbnb revenue calculated in Bentonville?

The annual and monthly revenue figures for Bentonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Bentonville and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements should be independently verified before making any investment decision.