Birchwood, WI Airbnb Market Data, Statistics, and Occupancy Rates

Birchwood Short-Term Rental Market Overview

Birchwood, WI is a small lakeside market in northwestern Wisconsin where short-term rentals cater heavily to seasonal vacationers. With just 37 active Airbnb listings and an average annual revenue of $35,377, the market offers a niche opportunity for investors willing to navigate pronounced seasonality. Revenue swings dramatically between summer peaks and winter lows, but the limited supply and lake-driven demand create a compelling entry point for the right property.

Key Market Statistics

According to Rabbu market data, the Birchwood short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Birchwood

Birchwood appeals to investors seeking affordable lake-market entry with outsized summer revenue potential relative to off-season carrying costs.

Expert Market Assessment

"Birchwood presents an attractive but seasonally concentrated opportunity. Summer months (June through August) account for a disproportionate share of annual revenue, with August alone averaging $7,070 per listing—roughly five times what hosts earn in the slowest months. The 23% average occupancy rate sits well below Wisconsin's 38% state average, reflecting both the seasonal nature of the market and the influence of smaller properties that book less frequently. Investors who target larger properties and price strategically for summer peak weeks stand to capture meaningfully above-average returns within this small, lake-focused market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Birchwood

Average revenue by month in Birchwood

Birchwood's revenue is intensely seasonal, with August ($7,070) and July ($6,915) generating roughly five to seven times more than the slowest months like March ($1,053) and April ($1,132). This sharp summer spike underscores the importance of maximizing pricing and availability during the June–August window, which accounts for the majority of annual earnings.

Active Airbnb listings by property size in Birchwood

Three-bedroom properties dominate Birchwood's supply with 16 of 37 active listings, followed by 4-bedrooms (8) and 2-bedrooms (6). The relatively thin inventory across all sizes—and notably few 2-bedroom options—may signal opportunity for investors who can differentiate through amenities or positioning.

Average daily rate (ADR) by property size in Birchwood

ADR scales steadily with size in Birchwood, from $182 for 2-bedroom units to $252 for 3-bedrooms and $310 for 4-bedroom properties. The $58 jump from 3 to 4 bedrooms, combined with significantly higher occupancy for larger units, suggests 4-bedroom homes offer the strongest pricing power relative to incremental cost.

Average RevPAN by property size in Birchwood

RevPAN differences are dramatic: 4-bedroom properties generate $107 per available night compared to just $49 for 3-bedrooms and $21 for 2-bedrooms. This fivefold gap between the smallest and largest configurations reflects the compounding effect of both higher rates and significantly better occupancy for larger homes.

Average occupancy rates by property size in Birchwood

Occupancy rises sharply with property size—2-bedroom listings fill just 12% of available nights, 3-bedrooms reach 20%, and 4-bedroom properties achieve 35%. For investors prioritizing cash-flow consistency, larger properties clearly offer more reliable booking volume throughout the year.

Average monthly revenue by property size in Birchwood

Four-bedroom properties lead monthly revenue at $4,083, more than double the $1,989 earned by 3-bedroom units and over three times the $1,200 that 2-bedroom listings generate. The steep revenue drop-off for smaller units makes a strong case for investing in larger configurations in this market.

Average annual revenue by property size in Birchwood

At $49,005 in average annual revenue, 4-bedroom properties in Birchwood earn more than twice what 3-bedroom listings generate ($23,877) and over three times the $14,400 typical for 2-bedroom units. For investors evaluating return potential, 4-bedroom lakefront homes represent the most compelling revenue opportunity in this market.

Most common amenities for Airbnb listings in Birchwood

Every active listing in Birchwood offers a kitchen, and 92% include parking—both table-stakes amenities for a rural lake market. The high prevalence of BBQ grills (84%), patios (78%), outdoor furniture (70%), and lake access (68%) signals that guests expect a full outdoor lake-vacation experience, so investors should prioritize waterfront access and outdoor living features to remain competitive.

Understanding Birchwood's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Birchwood's ROI Score of 61 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue-to-price ratios and occupancy stability are both average relative to peers. Growth trends and supply/demand balance also rate as average, suggesting a market that is neither overheated nor underperforming but requires strategic property selection to unlock strong returns. Investors should pair this data with thorough local regulatory research and focus on larger, lakefront properties to maximize their investment potential.

Short-Term Rental Regulations in Birchwood

Understanding local STR regulations is essential before investing in Birchwood. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Birchwood, Wisconsin may need to obtain a tourist rooming house license through the state of Wisconsin, and the Village of Birchwood may have additional local registration or permit requirements. Investors should verify current permit obligations directly with local authorities before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets include occupancy limits based on bedroom count, minimum stay requirements during certain seasons, noise ordinances, parking limitations, and potential HOA restrictions on rental activity. Some municipalities also impose caps on the total number of permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Wisconsin requires short-term rental operators to collect state sales tax and a room tax, and Washburn County or the Village of Birchwood may levy additional local lodging taxes. Platforms like Airbnb often handle some or all of these collections automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Birchwood can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Birchwood's STR market is likely to remain highly seasonal, with the bulk of revenue concentrated from June through September. Active listings grew 54% year over year, which could moderate per-listing revenue if demand doesn't keep pace—investors should watch whether occupancy holds steady around 20–25% or softens further. ADR may see modest increases of 1–3% as hosts optimize pricing for peak summer weeks, but off-season months will likely continue generating under $1,500 per listing on average. Investors targeting 4-bedroom lakefront properties are best positioned to capture the strongest returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Birchwood, WI

What is the average Airbnb occupancy rate in Birchwood?

The average Airbnb occupancy rate in Birchwood is currently 23%, which is below the Wisconsin state average of 38%. This reflects the market's strong seasonal character—summer months see significantly higher booking activity while winter and early spring are quieter. Larger properties, particularly 4-bedroom homes, achieve notably higher occupancy at 35%.

How much do Airbnb hosts make in Birchwood?

Airbnb hosts in Birchwood earn an average of $2,948 per month and approximately $35,377 per year based on trailing 12-month performance. However, earnings vary widely by property size: 2-bedroom listings average $14,400 annually, 3-bedrooms bring in about $23,877, and 4-bedroom properties lead at $49,005 per year. Summer months drive the lion's share of revenue.

Is Birchwood a good market for Airbnb investment?

Birchwood scores a 61 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from lake-driven vacation demand and limited competition with only 37 active listings. Investors should be prepared for pronounced seasonality—strong summer revenue balanced against much quieter off-season months—and should target larger properties for the best return potential.

What is the average daily rate (ADR) for Airbnb in Birchwood?

The average daily rate in Birchwood is $304, which is below the Wisconsin state average of $368. Rates scale with property size: 2-bedroom listings average $182 per night, 3-bedrooms average $252, and 4-bedroom properties command $310 per night. Lake access and waterfront positioning are likely key drivers of premium pricing.

Are short-term rentals legal in Birchwood?

Short-term rentals operate in Birchwood, with 37 active Airbnb listings currently in the market. Wisconsin requires tourist rooming house licenses for STR operators, and local regulations may apply as well. Investors should check with the Village of Birchwood and Washburn County for any additional permit or licensing requirements before purchasing a property.

When is peak season for Airbnb in Birchwood?

Peak season in Birchwood runs from June through August, when average monthly revenues reach $4,031 to $7,070 per listing. August is the single highest-earning month at $7,070. Shoulder months like May ($2,367), September ($3,420), and October ($3,040) also perform respectably. The slowest months are March ($1,053) and April ($1,132).

How many Airbnbs are there in Birchwood?

There are currently 37 active Airbnb listings in Birchwood as of April 2026. The market has seen significant growth, with active listings increasing 54% year over year. Supply is concentrated in 3-bedroom properties (16 listings), followed by 4-bedrooms (8 listings) and 2-bedrooms (6 listings).

How is Airbnb revenue calculated in Birchwood?

The annual and monthly revenue figures for Birchwood are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Birchwood market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value estimates from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and permit availability can materially affect STR viability—always verify with local authorities before investing.