Black River Falls, WI Airbnb Market Data, Statistics, and Occupancy Rates

Black River Falls Short-Term Rental Market Overview

With just 12 active Airbnb listings and an ROI score of 81 out of 100, Black River Falls, WI stands out as a micro-market with outsized return potential relative to its size. Average annual revenue of $46,680 against average home values of $348,006 translates to an above-average revenue-to-price ratio, while occupancy of 40% edges past the Wisconsin state average. The market's small supply and strong seasonal demand — driven by outdoor recreation and Wisconsin's lake country appeal — create conditions that favor early movers.

Key Market Statistics

According to Rabbu market data, the Black River Falls short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Black River Falls

Investors are drawn to Black River Falls for its favorable revenue-to-price dynamics and limited competition in a market where demand comfortably outpaces current supply.

Expert Market Assessment

"Black River Falls earns a "Standout Opportunity" designation, and the data supports it — a tight supply of just 12 listings paired with above-average revenue-to-price performance gives this market a competitive edge for investors seeking yield. Seasonality is pronounced, with September leading at $5,612 in average monthly revenue and January dipping to $2,183, so cash-flow planning should account for roughly a 2.5x swing between peak and trough months. The favorable supply-demand balance and moderate home prices make this an appealing entry point for investors comfortable with a smaller, recreation-oriented market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Black River Falls

Average revenue by month in Black River Falls

Revenue in Black River Falls follows a clear seasonal curve, peaking in September at $5,612 and bottoming out in January at $2,183 — a spread of nearly $3,400. The strongest earning window spans July through October, each month exceeding $5,000, while winter months remain markedly softer, something investors should plan for in their cash-flow models.

Active Airbnb listings by property size in Black River Falls

Property-size breakdowns are not available for this market due to its small inventory of just 12 listings. As the market grows, investors should monitor which bedroom counts gain traction to identify potential supply gaps.

Average daily rate (ADR) by property size in Black River Falls

ADR data by property size is not currently available for Black River Falls given the limited listing pool. The overall market ADR of $322 provides a useful baseline, and investors should track size-specific pricing as more listings come online.

Average RevPAN by property size in Black River Falls

RevPAN by bedroom count is unavailable for this micro-market, though the overall market RevPAN of $130 per available night indicates healthy per-night yield. As inventory expands, size-level RevPAN data will help investors pinpoint the most efficient configurations.

Average occupancy rates by property size in Black River Falls

Occupancy breakdowns by property size are not yet reported for Black River Falls. The market-wide 40% occupancy rate suggests steady demand, and more granular data will become available as the listing base grows.

Average monthly revenue by property size in Black River Falls

Monthly revenue by property size is not available for this market at present. With an overall average of $3,890 per month, investors can use this as a starting benchmark while watching for size-specific trends to emerge.

Average annual revenue by property size in Black River Falls

Annual revenue data by bedroom count is not yet available for Black River Falls. The market-wide average of $46,680 per year offers a solid reference point, and size-specific performance data will sharpen as more properties enter the market.

Most common amenities for Airbnb listings in Black River Falls

Kitchens lead at 92%, followed closely by BBQ grills, washers, and parking — all at 83% — signaling that guests in Black River Falls expect a full home-away-from-home experience oriented around outdoor living. Notably, 42% of listings highlight waterfront access and 25% offer lake or beach access, underscoring the nature-driven appeal that defines this market's guest base.

Understanding Black River Falls's ROI Score: 81/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

An ROI score of 81 out of 100 places Black River Falls firmly in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio and favorable supply-demand balance. Occupancy stability and market growth trend both register at average levels, indicating steady — if not explosive — demand fundamentals. Investors should pair this score with local regulatory research and on-the-ground due diligence, as the small market size means individual property performance can vary meaningfully.

Short-Term Rental Regulations in Black River Falls

Understanding local STR regulations is essential before investing in Black River Falls. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Black River Falls, Wisconsin may need to obtain a permit or register their property with local authorities or Jackson County. Investors should verify current requirements directly with the City of Black River Falls and the Wisconsin Department of Revenue before listing.

Key Restrictions

Common restrictions for STR properties in Wisconsin communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA or deed restrictions may also apply to certain properties, so it's important to review all governing documents prior to purchase.

Tax Obligations

Wisconsin imposes a state room tax and local municipalities may levy additional occupancy or tourism taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Black River Falls can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Black River Falls is estimated to maintain its seasonal revenue pattern, with peak months (July–October) likely continuing to push monthly revenue above $5,000. ADR could see modest growth in the range of 2–5% as supply remains limited and demand stays steady. Occupancy rates are expected to hover around 38–42%, consistent with current levels, though operators who optimize pricing during shoulder months like June and November could capture meaningful incremental revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Black River Falls, WI

What is the average Airbnb occupancy rate in Black River Falls?

The average Airbnb occupancy rate in Black River Falls is currently 40%, which slightly exceeds the Wisconsin state average of 38%. This suggests consistent demand, particularly during the warmer months when outdoor recreation draws visitors to the area.

How much do Airbnb hosts make in Black River Falls?

On average, Airbnb hosts in Black River Falls earn approximately $3,890 per month and $46,680 annually, based on trailing 12-month booking data. Revenue varies significantly by season — hosts can expect their strongest months from July through October, with September averaging $5,612.

Is Black River Falls a good market for Airbnb investment?

Black River Falls scores 81 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. The market benefits from an above-average revenue-to-price ratio, a favorable supply-demand balance with only 12 active listings, and solid occupancy. Investors should factor in seasonal revenue swings and verify local regulations before committing.

What is the average daily rate (ADR) for Airbnb in Black River Falls?

The average daily rate for Airbnb listings in Black River Falls is $322, which comes in below the Wisconsin state average of $368. Despite the lower ADR, the market's favorable home prices and above-average occupancy help drive competitive returns on investment.

Are short-term rentals legal in Black River Falls?

Short-term rentals generally operate in Black River Falls, but hosts may need to obtain permits or register with local authorities. Wisconsin also requires STR operators to comply with state room tax obligations. We recommend verifying current regulations with the City of Black River Falls and the Wisconsin Department of Revenue.

When is peak season for Airbnb in Black River Falls?

Peak season in Black River Falls runs from roughly July through October, with September generating the highest average monthly revenue at $5,612. Summer and early fall draw visitors for outdoor activities, lake access, and the region's natural scenery. January is the slowest month, averaging $2,183.

How many Airbnbs are there in Black River Falls?

As of April 2026, there are 12 active Airbnb listings in Black River Falls. This represents a small but growing market — active listings grew 129% year over year — suggesting increasing investor and host interest in the area.

How is Airbnb revenue calculated in Black River Falls?

The annual and monthly revenue figures shown for Black River Falls are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rate and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property characteristic data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change — always verify with municipal and state authorities before investing.