Bloomington, IL Airbnb Market Data, Statistics, and Occupancy Rates

Bloomington Short-Term Rental Market Overview

Bloomington, IL presents an attractive short-term rental opportunity with a market-wide average occupancy rate of 46%, which significantly outpaces the Illinois state average of 33%. With an average daily rate of $159 and annual revenue averaging $23,298, the market offers a compelling entry point given average home values of $399,155. The relatively compact supply of just 77 active listings suggests room for well-positioned properties to capture demand driven by the area's universities, insurance industry presence, and regional events.

Key Market Statistics

According to Rabbu market data, the Bloomington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bloomington

Investors are drawn to Bloomington for its above-average occupancy stability, affordable property prices relative to revenue potential, and manageable competition from a small supply pool.

Expert Market Assessment

"Bloomington earns its "Attractive Opportunity" designation through a combination of steady occupancy and manageable competition. The market shows clear seasonality—revenue dips to around $1,010–$1,016 in the winter months before climbing to $2,713 in October—but even the slow months still contribute, keeping cash flow moving year-round. Three-bedroom properties stand out as particularly strong performers at $33,711 in annual revenue, and the overall supply-demand balance remains healthy without signs of oversaturation. For investors comfortable with a mid-sized Midwestern market, Bloomington offers a grounded, data-supported case for entry."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bloomington

Average revenue by month in Bloomington

Revenue in Bloomington follows a pronounced seasonal curve, with October delivering the highest monthly average at $2,713 and January/February bottoming out near $1,010–$1,016—a spread of roughly $1,700. The second half of the year consistently outperforms, making fall and early winter the critical earning window for hosts.

Active Airbnb listings by property size in Bloomington

Supply is fairly evenly distributed, with one-bedroom units slightly leading at 26 listings compared to 21 each for two- and three-bedroom properties. The balanced distribution means no single property size dominates, though the slight concentration in one-bedrooms may signal opportunity for larger units that tend to generate higher revenue.

Average daily rate (ADR) by property size in Bloomington

ADR scales reliably with size in Bloomington: one-bedrooms average $98, two-bedrooms jump to $148, and three-bedrooms command $223 per night. The leap from two to three bedrooms (+$75) is especially notable and suggests a premium-to-cost trade-off worth evaluating for investors considering larger properties.

Average RevPAN by property size in Bloomington

Three-bedroom properties deliver the strongest RevPAN at $98 per available night, more than double the $41 earned by one-bedroom units. Two-bedrooms sit at $84, offering a solid middle ground—though the gap between two- and three-bedroom RevPAN is relatively narrow at just $14, suggesting two-bedrooms may be efficient performers for their acquisition cost.

Average occupancy rates by property size in Bloomington

Two-bedroom listings clearly lead occupancy at 57%, outpacing both one-bedrooms (42%) and three-bedrooms (44%) by a meaningful margin. This higher fill rate makes two-bedroom properties particularly attractive for investors prioritizing cash-flow consistency over peak nightly rates.

Average monthly revenue by property size in Bloomington

Three-bedroom properties are the top monthly earners at $2,809, while two-bedrooms generate $1,935 and one-bedrooms trail at $1,225. The $874 monthly gap between two- and three-bedroom revenue highlights the significant upside of adding that extra bedroom.

Average annual revenue by property size in Bloomington

Annual revenue ranges from $14,705 for one-bedroom units up to $33,711 for three-bedroom properties—a difference of nearly $19,000. Three-bedroom listings offer the strongest gross return potential, making them the configuration best positioned to offset higher acquisition and operating costs in this market.

Most common amenities for Airbnb listings in Bloomington

Parking (95%) and kitchen access (94%) are near-universal in Bloomington's listings, reflecting guest expectations for car-dependent Midwestern travel and extended-stay comfort. Self check-in (88%) and workspace (71%) also rank highly, signaling that hosts are catering to both leisure and business travelers—investors who include these baseline amenities will meet market standards, while differentiators like hot tubs (7%) or pet-friendliness (47%) could help stand out.

Understanding Bloomington's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bloomington's ROI Score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting a balanced investment profile where above-average occupancy stability is the standout factor. The revenue-to-price ratio, market growth trend, and supply/demand balance all register as average—solid but not exceptional—meaning consistent demand rather than explosive growth drives the opportunity. Investors should pair these metrics with local regulatory research and property-level underwriting to determine whether Bloomington fits their portfolio goals.

Short-Term Rental Regulations in Bloomington

Understanding local STR regulations is essential before investing in Bloomington. Here's the current regulatory landscape:

Permit Requirements

Operators in Bloomington, IL should verify whether a short-term rental permit or business registration is required through the City of Bloomington and McLean County. Regulations can change, so confirming current requirements with local planning and zoning offices before listing is strongly recommended.

Key Restrictions

Common STR restrictions in Illinois municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and designated parking provisions. Investors should also check for any HOA rules or neighborhood covenants that may limit or prohibit short-term rental activity in specific developments.

Tax Obligations

Short-term rental operators in Illinois are typically subject to state and local occupancy taxes, and some municipalities impose additional tourism or hotel taxes. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with the Illinois Department of Revenue and the City of Bloomington.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bloomington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bloomington's STR market is expected to maintain steady performance, with occupancy likely holding in the 44–48% range given above-average stability in demand patterns. Monthly revenue data shows a healthy second-half surge—August through December consistently outperforms the first quarter—suggesting seasonal demand from fall events, university activity, and holiday travel will continue anchoring returns. ADR growth of 1–3% is a reasonable estimate as supply remains modest, though investors should monitor listing growth closely since the year-over-year active listing count held at 98% of the prior year."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bloomington, IL

What is the average Airbnb occupancy rate in Bloomington?

The average Airbnb occupancy rate in Bloomington, IL is currently 46%, which is notably higher than the Illinois state average of 33%. This above-average occupancy suggests consistent demand from guests visiting the area. Two-bedroom properties lead with 57% occupancy, while one-bedroom and three-bedroom units average 42% and 44%, respectively.

How much do Airbnb hosts make in Bloomington?

Airbnb hosts in Bloomington earn an average of $1,941 per month and approximately $23,298 per year based on trailing 12-month historical performance. Revenue varies significantly by property size: one-bedroom listings average $14,705 annually, two-bedrooms bring in about $23,230, and three-bedroom properties lead with $33,711 per year. Individual results depend on pricing strategy, property quality, and management approach.

Is Bloomington a good market for Airbnb investment?

Bloomington scores a 67 out of 100 on Rabbu's ROI Score, rated as an "Attractive Opportunity." The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio given average home values of $399,155. With only 77 active listings, competition is relatively limited. Investors should still conduct thorough due diligence on local regulations and property-specific financials before committing.

What is the average daily rate (ADR) for Airbnb in Bloomington?

The average daily rate for Airbnb listings in Bloomington is $159, which is well below the Illinois state average of $319. ADR scales with property size: one-bedroom units average $98 per night, two-bedrooms command $148, and three-bedroom properties reach $223. The lower ADR relative to the state reflects Bloomington's Midwestern pricing while still supporting healthy returns due to strong occupancy.

Are short-term rentals legal in Bloomington?

Short-term rentals operate in Bloomington, IL, but prospective hosts should verify current permit and licensing requirements with the City of Bloomington and local zoning authorities. Regulations may include business registration, occupancy limits, and compliance with noise and parking ordinances. Since STR rules can evolve, checking directly with municipal offices before purchasing or listing a property is recommended.

When is peak season for Airbnb in Bloomington?

Peak season in Bloomington runs from roughly August through December, with October being the strongest month at $2,713 in average revenue. August ($2,547), September ($2,245), and December ($2,261) also perform well above the annual monthly average. The slowest months are January and February, when revenue drops to around $1,010–$1,016, reflecting typical Midwestern winter softness.

How many Airbnbs are there in Bloomington?

There are currently 77 active Airbnb listings in Bloomington, IL as of April 2026. The supply breaks down fairly evenly across property sizes, with 26 one-bedroom, 21 two-bedroom, and 21 three-bedroom listings. This modest inventory level suggests the market isn't oversaturated, which can benefit hosts seeking to capture a steady share of local demand.

How is Airbnb revenue calculated in Bloomington?

The annual and monthly revenue figures for Bloomington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, seasonal peaks and slower periods are naturally reflected in the figures. This approach anchors the numbers to what hosts have actually earned recently. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory or market shifts. Local STR regulations vary and can change; investors should verify current rules with municipal authorities before purchasing.