Blue Hill, ME Airbnb Market Data, Statistics, and Occupancy Rates

Blue Hill Short-Term Rental Market Overview

Blue Hill, Maine is a small coastal market with just 20 active Airbnb listings and a pronounced summer-driven revenue cycle. With an average annual revenue of $38,939 and an ADR of $229 — well below the state average of $415 — the market offers accessible entry pricing for hosts, though occupancy sits at 21% compared to the 55% state average. The tight supply and strong seasonal peaks suggest opportunity for well-positioned properties, particularly those that can capture the summer tourism surge along the Maine coast.

Key Market Statistics

According to Rabbu market data, the Blue Hill short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Blue Hill

Investors consider Blue Hill for its limited supply, strong seasonal pricing power, and the appeal of Maine's coastal lifestyle to summer tourists and remote workers.

Expert Market Assessment

"Blue Hill presents a moderate-to-attractive opportunity for STR investors who can tolerate highly seasonal cash flow. The market's strength is concentrated in a narrow summer window — August alone generates nearly $8,798 in average revenue per listing, while January dips to just $521. With a RevPAN of $48 and above-average occupancy stability, properties that are well-maintained and thoughtfully priced can perform solidly during peak months and help offset the quieter winter stretch. The small listing count and growing interest in the market point to a window of opportunity before supply catches up with demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Blue Hill

Average revenue by month in Blue Hill

Blue Hill's revenue curve is sharply seasonal — August peaks at $8,798 and July follows at $7,839, while winter months like January ($521) and February ($536) represent just a fraction of peak earnings. The roughly 17x spread between the highest and lowest months underscores the importance of maximizing summer bookings to drive annual returns.

Active Airbnb listings by property size in Blue Hill

The market's active supply is entirely composed of 1-bedroom listings, with 9 of the 20 total listings falling in this category. Data for larger property sizes is not available, which may indicate either limited supply of multi-bedroom STRs or an underserved segment that could represent an investment opportunity.

Average daily rate (ADR) by property size in Blue Hill

One-bedroom listings in Blue Hill command an ADR of $142, which sits below the market-wide average of $229. This gap suggests that larger or premium properties in the market (not broken out in the data) are pulling the overall ADR higher, indicating potential pricing power for properties with more bedrooms or distinctive features.

Average RevPAN by property size in Blue Hill

One-bedroom properties generate a RevPAN of $25, compared to the market-wide average of $48. This indicates that the revenue-per-night performance for smaller units trails significantly, and investors may want to explore whether larger or more uniquely positioned properties can capture the higher market-level RevPAN.

Average occupancy rates by property size in Blue Hill

One-bedroom listings see an average occupancy rate of 18%, slightly below the overall market average of 21%. This relatively low occupancy reflects the seasonal nature of the market, and investors should plan for extended vacancy during off-peak months when budgeting cash flow.

Average monthly revenue by property size in Blue Hill

One-bedroom properties average $2,670 per month, roughly $574 below the market-wide monthly average of $3,244. While 1-bedrooms represent the most accessible entry point, the revenue gap suggests that properties with more space or premium amenities may deliver meaningfully higher returns.

Average annual revenue by property size in Blue Hill

At $32,047 per year, 1-bedroom listings earn about 82% of the market-wide annual average of $38,939. For investors targeting higher revenue potential, exploring properties with additional bedrooms or standout features like waterfront access could help close that gap.

Most common amenities for Airbnb listings in Blue Hill

Parking (100%) and kitchen access (95%) are near-universal in Blue Hill listings, reflecting guest expectations for self-sufficient, car-dependent stays in rural Maine. Outdoor-oriented amenities like patios (50%), backyards (40%), and waterfront access (25%) signal that guests prioritize the natural setting, and properties offering these features may have a competitive edge.

Understanding Blue Hill's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Blue Hill's ROI score of 63 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and average marks for revenue-to-price ratio, market growth, and supply/demand balance. The score reflects a market where seasonal demand is reliable but concentrated, meaning investors need to price aggressively in summer to hit annual targets. Pairing this data with thorough local regulatory research and a realistic cash-flow model for the off-season will help investors determine if Blue Hill aligns with their return expectations.

Short-Term Rental Regulations in Blue Hill

Understanding local STR regulations is essential before investing in Blue Hill. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Blue Hill, Maine may need to register or obtain a permit from the town, and Maine state law requires STR operators to hold a lodging license. Investors should verify current requirements directly with the Town of Blue Hill and the Maine Department of Health and Human Services before listing.

Key Restrictions

Common STR restrictions in Maine communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking standards. HOA or deed restrictions may also apply in certain areas, so prospective hosts should review all applicable covenants alongside municipal regulations.

Tax Obligations

Maine imposes a 9% lodging tax on short-term rentals, which platforms like Airbnb typically collect and remit on behalf of hosts. Operators should also confirm whether any local fees or assessments apply in Blue Hill.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Blue Hill can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Blue Hill's summer-dominant demand pattern is likely to persist, with August and July continuing to drive the bulk of annual revenue. Given the 140% year-over-year growth in active listings, increased competition could moderate per-listing earnings slightly, though the market's small base means even modest demand growth can have an outsized impact. We estimate ADR could hold steady or inch up 1–3% as the area's appeal to remote workers and coastal vacationers continues, while occupancy may settle in the 20–25% range annually as new supply is absorbed."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Blue Hill, ME

What is the average Airbnb occupancy rate in Blue Hill?

The average occupancy rate for Airbnb listings in Blue Hill is currently 21%, which is below the Maine state average of 55%. This reflects the market's highly seasonal nature — demand is concentrated in the summer months, with much lighter booking activity through the winter. Properties that optimize pricing and minimum stays for peak season can outperform this average significantly during June through October.

How much do Airbnb hosts make in Blue Hill?

On average, Airbnb hosts in Blue Hill earn approximately $3,244 per month and $38,939 per year based on trailing 12-month historical data. Revenue varies dramatically by season: August is the strongest month at roughly $8,798, while winter months like January average around $521. Individual results depend on property quality, location, amenities, and pricing strategy.

Is Blue Hill a good market for Airbnb investment?

Blue Hill scores a 63 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio, though performance is heavily seasonal. Investors who can manage cash flow through quieter months and capitalize on Maine's busy summer tourism season may find this market rewarding, especially given the limited competition with only 20 active listings.

What is the average daily rate (ADR) for Airbnb in Blue Hill?

The average daily rate for Airbnb listings in Blue Hill is $229, which is notably lower than the Maine state average of $415. For 1-bedroom properties specifically, the ADR is $142. The lower ADR relative to the state average reflects the market's smaller property sizes and rural coastal character, though it also means lower guest price sensitivity during peak summer demand.

Are short-term rentals legal in Blue Hill?

Short-term rentals are generally permitted in Blue Hill, Maine, but operators should verify local permitting requirements with the Town of Blue Hill. Maine state law requires a lodging license for STR operators, and hosts are subject to the state's 9% lodging tax. We recommend consulting with local authorities and reviewing any applicable zoning, HOA, or deed restrictions before purchasing an investment property.

When is peak season for Airbnb in Blue Hill?

Peak season in Blue Hill runs from June through September, with August being the single highest-earning month at an average of $8,798 in revenue per listing. July follows closely at $7,839. October also performs well at $4,407, likely driven by fall foliage tourism. The off-season from November through March sees significantly reduced demand, with monthly revenues typically falling below $1,500.

How many Airbnbs are there in Blue Hill?

There are currently 20 active Airbnb listings in Blue Hill as of April 2026. The market has experienced significant growth, with a 140% year-over-year increase in active listings. Despite this growth, the overall supply remains quite small, which can work in favor of investors seeking a lower-competition environment.

How is Airbnb revenue calculated in Blue Hill?

The annual and monthly revenue figures shown for Blue Hill are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Blue Hill market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.