Blue River, OR Airbnb Market Data, Statistics, and Occupancy Rates

Blue River Short-Term Rental Market Overview

Blue River, Oregon is a small but growing short-term rental market nestled in the Cascade Range, where outdoor recreation and scenic river access drive guest interest. With just 43 active Airbnb listings and an average annual revenue of $37,992 per property, the market offers a manageable entry point for investors seeking exposure to Oregon's nature-tourism corridor. An ROI score of 58 out of 100 signals attractive potential, though modest occupancy at 28% means revenue is concentrated in peak months and operators need to price strategically during slower periods.

Key Market Statistics

According to Rabbu market data, the Blue River short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Blue River

Investors are drawn to Blue River for its combination of affordable Oregon mountain property, growing visitor demand, and limited but expanding short-term rental supply.

Expert Market Assessment

"Blue River represents a moderate-to-attractive opportunity for STR investors who understand the seasonal dynamics of a mountain recreation market. Revenue peaks sharply in June and July at roughly $4,608 per month, more than 2.5 times the winter low of around $1,783 in February, so cash-flow planning should account for meaningful off-season dips. The market's above-average growth trend and still-limited supply create a window for early movers, especially those investing in 3-bedroom properties that command the highest nightly rates and annual revenue. That said, overall occupancy at 28% sits below Oregon's 33% state average, meaning success hinges on competitive pricing and standout guest experiences rather than passive listing management."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Blue River

Average revenue by month in Blue River

Blue River shows pronounced seasonality, with June and July representing the revenue peak at $4,608 each — roughly 2.6 times the February low of $1,783. The shoulder months of May, September, and October still perform respectably between $3,000 and $4,000, giving investors about six months of above-average earning potential.

Active Airbnb listings by property size in Blue River

One-bedroom listings make up the largest share of supply at 16 units, followed closely by 2-bedrooms at 14, while only 8 three-bedroom properties are listed. The relative scarcity of 3-bedroom homes — combined with their higher revenue — may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Blue River

ADR jumps significantly at the 3-bedroom level, where properties command $344 per night compared to $205 for 2-bedrooms and $190 for 1-bedrooms. That $139 premium between 2- and 3-bedroom units suggests guests are willing to pay substantially more for additional space, making the larger configuration an appealing investment.

Average RevPAN by property size in Blue River

Three-bedroom properties deliver the strongest RevPAN at $103, well ahead of 1-bedrooms at $72 and 2-bedrooms at just $38. The 2-bedroom segment's low RevPAN reflects its 19% occupancy rate, suggesting that size may face the most competitive pressure in this market.

Average occupancy rates by property size in Blue River

One-bedroom listings lead occupancy at 38%, followed by 3-bedrooms at 30%, while 2-bedroom properties trail significantly at 19%. Investors in 2-bedroom units may need to differentiate aggressively on amenities and pricing to compete with the smaller and larger options that guests clearly prefer.

Average monthly revenue by property size in Blue River

Three-bedroom homes top monthly earnings at $4,165, outpacing both 1-bedrooms ($2,911) and 2-bedrooms ($2,876) by a wide margin. Interestingly, 1- and 2-bedroom revenue is nearly identical despite very different occupancy rates, reflecting the lower ADR for smaller units offset by higher booking frequency.

Average annual revenue by property size in Blue River

At nearly $50,000 annually, 3-bedroom properties generate about 43% more revenue than 1- or 2-bedroom listings, which cluster around $34,500–$35,000. For investors evaluating return potential against the market's average home value of $639,279, the 3-bedroom configuration offers the most compelling revenue-to-price proposition.

Most common amenities for Airbnb listings in Blue River

Parking and kitchen access are nearly universal at 95% of listings, while outdoor-oriented amenities like BBQ grills (81%), patios (81%), and backyards (74%) reflect the nature-focused guest expectations in Blue River. Waterfront access appears in 58% of listings and pet-friendliness in 56%, suggesting these features are strong differentiators that guests actively seek in this mountain market.

Understanding Blue River's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Blue River's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting average revenue-to-price ratios and occupancy stability alongside an above-average market growth trend. The supply/demand balance reads as average, meaning the rapid 95% listing growth hasn't yet outstripped demand, but investors should monitor this closely. Pairing this score with thorough local regulatory research and a focus on high-performing property configurations — particularly 3-bedroom homes — can help maximize return potential.

Short-Term Rental Regulations in Blue River

Understanding local STR regulations is essential before investing in Blue River. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Blue River, Oregon may need to obtain a permit or register with Lane County or applicable local authorities. Investors should verify current requirements directly with the county before listing a property.

Key Restrictions

Common restrictions in rural Oregon communities can include occupancy limits, minimum-stay requirements, noise and parking rules, and potential HOA covenants on specific parcels. Some jurisdictions may also impose caps on the number of STR permits issued in a given area.

Tax Obligations

Oregon typically requires short-term rental hosts to collect and remit transient lodging taxes, and Lane County may impose additional local occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with county tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Blue River can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Year-over-year listing growth of 95% indicates rapidly increasing investor attention, and above-average market growth trends suggest demand has room to catch up. Over the next 12–18 months, expect summer months to remain the primary revenue driver, with ADR holding steady or edging up 2–4% as new hosts test the market. Occupancy could settle in the 26–30% range market-wide as supply and demand find equilibrium; investors who differentiate with amenities like hot tubs and waterfront access are likely to outperform the average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Blue River, OR

What is the average Airbnb occupancy rate in Blue River?

The average occupancy rate for Airbnb listings in Blue River is currently 28%, which falls slightly below the Oregon state average of 33%. Occupancy varies significantly by property size — 1-bedroom units lead at 38%, while 2-bedroom properties sit at just 19%. Seasonal demand peaks in summer, so annual averages reflect the mix of strong summer booking and quieter winter months.

How much do Airbnb hosts make in Blue River?

Airbnb hosts in Blue River earn an average of $3,166 per month and roughly $37,992 per year based on trailing 12-month performance data. Revenue varies by property size: 3-bedroom listings average about $4,165 monthly ($49,991 annually), while 1- and 2-bedroom units generate closer to $2,900 per month. Peak summer months like June and July can bring in over $4,600, while winter months typically dip below $2,000.

Is Blue River a good market for Airbnb investment?

Blue River scores a 58 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and a favorable supply/demand balance for a small rural market. Investors should be aware of moderate occupancy rates and significant seasonality, but 3-bedroom properties in particular show strong earning potential relative to the average home value of $639,279.

What is the average daily rate (ADR) for Airbnb in Blue River?

The average daily rate across all Blue River Airbnb listings is $250, compared to the Oregon state average of $383. ADR scales with property size — 1-bedrooms average $190, 2-bedrooms come in at $205, and 3-bedroom properties command $344 per night. While rates are below the state average, they reflect the rural nature of the market and can still support solid returns given area home prices.

Are short-term rentals legal in Blue River?

Short-term rentals do operate in Blue River, Oregon, with 43 active Airbnb listings currently on the market. However, STR regulations can vary at the county and local level, and Lane County may require permits or impose specific rules. Prospective investors should consult Lane County planning and zoning departments to confirm current licensing requirements before purchasing or listing a property.

When is peak season for Airbnb in Blue River?

Peak season in Blue River runs from June through August, with June and July both averaging about $4,608 in monthly revenue — the highest of the year. September remains strong at $3,966, and even October and November hold above $3,100. The slowest months are January and February, when average revenue drops to around $1,800, reflecting the quieter winter period in this mountain community.

How many Airbnbs are there in Blue River?

There are currently 43 active Airbnb listings in Blue River as of April 2026. The supply breaks down into 16 one-bedroom, 14 two-bedroom, and 8 three-bedroom properties. Year-over-year listing growth has been substantial at 95%, indicating that the market is attracting significant new host and investor interest.

How is Airbnb revenue calculated in Blue River?

The annual and monthly revenue figures for Blue River are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the remaining data to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical performance, seasonal peaks and slower periods are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture very recent market shifts. Local regulations and tax obligations can change; always verify current rules with Blue River and Lane County authorities before investing.