Bluefield, WV Airbnb Market Data, Statistics, and Occupancy Rates

Bluefield Short-Term Rental Market Overview

With an average home value of $187,314 and annual STR revenue averaging $16,883, Bluefield offers an unusually favorable revenue-to-price ratio that stands out among West Virginia markets. The market is still small — just 30 active Airbnb listings — but year-over-year listing growth of 136% signals that investors are taking notice. A daily rate of $164, while below the $242 state average, pairs with low acquisition costs to create a compelling entry point for budget-conscious investors looking at Appalachian markets.

Key Market Statistics

According to Rabbu market data, the Bluefield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bluefield

Bluefield's low property prices relative to STR revenue potential make it attractive for investors seeking outsized revenue-to-price ratios in an emerging, low-competition market.

Expert Market Assessment

"Bluefield represents a moderate-to-strong opportunity for investors comfortable with a small, emerging market that trades higher risk for an attractive cost basis. The ROI score of 76 out of 100 reflects an above-average revenue-to-price ratio offset by below-average occupancy stability — meaning cash flow can be uneven, particularly in the winter months when average revenue dips below $950. The warm-season peak from May through August, where monthly revenue averages roughly $1,700–$2,000, provides the bulk of annual income. Investors who price competitively, target the right property size, and manage expenses tightly through the softer months are best positioned to capitalize here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bluefield

Average revenue by month in Bluefield

Bluefield's revenue peaks in May at $2,037 and bottoms out in February at $876 — a spread of over $1,100 that signals pronounced seasonality. The warm months from May through August consistently deliver $1,700+ in average monthly revenue, while winter months from December through February hover below $950, making cash-flow planning through the off-season essential.

Active Airbnb listings by property size in Bluefield

Two-bedroom listings dominate supply with 11 of the market's 30 properties, followed by 9 one-bedrooms and just 6 three-bedroom units. The relatively thin supply of larger properties could represent an opportunity for investors, particularly given that three-bedrooms generate the highest monthly and annual revenue.

Average daily rate (ADR) by property size in Bluefield

ADR jumps significantly at the three-bedroom tier, reaching $226 compared to $121 for two-bedrooms and $109 for one-bedrooms. That nearly 2x premium from two to three bedrooms suggests guests in Bluefield are willing to pay substantially more for larger spaces, making the upgrade from mid-size to larger properties a potentially worthwhile investment.

Average RevPAN by property size in Bluefield

One-bedroom listings deliver the strongest RevPAN at $42, outpacing two-bedrooms ($20) and three-bedrooms ($23) by a wide margin. This is driven by one-bedrooms' significantly higher occupancy rate, indicating that smaller units generate the most consistent revenue per available night even though they command lower nightly rates.

Average occupancy rates by property size in Bluefield

One-bedroom properties achieve 39% occupancy — nearly double the market average and far ahead of two-bedrooms at 17% and three-bedrooms at just 11%. Investors targeting cash-flow stability may find one-bedrooms more reliable, while three-bedroom owners will need to accept lumpier booking patterns in exchange for higher per-stay revenue.

Average monthly revenue by property size in Bluefield

Three-bedroom listings top the monthly revenue rankings at $1,777, outearning one-bedrooms ($1,119) and two-bedrooms ($960) despite their lower occupancy rates. The premium ADR of three-bedroom units compensates for fewer booked nights, though one-bedrooms offer a more consistent revenue stream month to month.

Average annual revenue by property size in Bluefield

Three-bedroom properties lead annual revenue at $21,334, roughly 60% more than one-bedrooms ($13,429) and 85% more than two-bedrooms ($11,522). When weighed against Bluefield's average home value of $187,314, three-bedrooms offer the strongest gross revenue potential, though investors should factor in higher operating costs for larger units.

Most common amenities for Airbnb listings in Bluefield

Kitchens (100%) and parking (97%) are essentially table stakes in Bluefield, while self check-in (80%), BBQ grills (63%), and outdoor furniture (60%) round out the top five. The prevalence of outdoor amenities and pet-friendliness (53%) suggests guests in this market value a home-like, nature-adjacent experience — investors should prioritize these features to remain competitive.

Understanding Bluefield's ROI Score: 76/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bluefield's ROI score of 76 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor at 40%. The score is tempered by below-average occupancy stability, reflecting the seasonal swings that push winter revenue well below summer highs. Investors should pair these data points with local regulatory research and a realistic off-season budget to determine whether Bluefield's low entry cost and favorable revenue ratio align with their investment goals.

Short-Term Rental Regulations in Bluefield

Understanding local STR regulations is essential before investing in Bluefield. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bluefield, West Virginia may need to obtain a local business license or STR registration before listing a property. Investors should verify current permit requirements directly with the City of Bluefield and Mercer County authorities, as regulations in smaller West Virginia markets can vary.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise and nuisance ordinances, parking requirements for guests, and any HOA covenants that restrict short-term leasing. Some municipalities in West Virginia also impose minimum-stay requirements or cap the number of permits issued in a given area, so confirming these details before purchasing is essential.

Tax Obligations

West Virginia imposes a state sales tax and a municipal hotel/motel tax on short-term rental stays, and hosts should confirm whether Bluefield levies any additional local occupancy taxes. Major booking platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but local obligations may still require direct remittance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bluefield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bluefield's STR market is likely to see continued supply expansion given the rapid 136% year-over-year listing growth, though the small base of 30 listings means this pace could moderate. Seasonal revenue data suggests May through August will remain the strongest booking window, with monthly averages in the $1,700–$2,000 range during peak season. Occupancy — currently at 22% versus the 38% state average — will be the key metric to watch, as rising supply without proportional demand growth could keep rates under pressure. Investors should estimate occupancy settling in the 20–25% range market-wide, with well-optimized properties likely outperforming that band."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bluefield, WV

What is the average Airbnb occupancy rate in Bluefield?

The average Airbnb occupancy rate in Bluefield is currently 22%, which is below the West Virginia state average of 38%. However, occupancy varies significantly by property size — one-bedroom listings achieve 39% occupancy, while two- and three-bedroom properties average 17% and 11% respectively. This suggests that smaller, efficiently priced units tend to stay booked more consistently in this market.

How much do Airbnb hosts make in Bluefield?

On average, Airbnb hosts in Bluefield earn approximately $1,406 per month, or about $16,883 annually, based on trailing 12-month booking data. Revenue varies by property size: three-bedroom listings lead with an average of $21,334 per year, while one-bedrooms bring in roughly $13,429 and two-bedrooms average $11,522. Peak months like May can push monthly revenue above $2,000.

Is Bluefield a good market for Airbnb investment?

Bluefield scores 76 out of 100 on Rabbu's ROI Score, placing it in the "Standout Opportunity" tier. Its biggest strength is the revenue-to-price ratio — with average home values around $187,314 and annual STR revenue near $16,883, the entry cost relative to earnings is notably favorable. The main consideration is below-average occupancy stability, so investors should plan for seasonal revenue swings and budget conservatively for winter months.

What is the average daily rate (ADR) for Airbnb in Bluefield?

The average daily rate for Airbnb listings in Bluefield is $164, compared to the West Virginia state average of $242. Rates scale with property size: one-bedroom listings average $109, two-bedrooms come in at $121, and three-bedroom properties command $226 per night. The lower ADR relative to the state reflects Bluefield's positioning as a more affordable market.

Are short-term rentals legal in Bluefield?

Short-term rentals do operate in Bluefield, West Virginia, with 30 active Airbnb listings currently in the market. However, investors should verify local permitting, zoning, and tax requirements with the City of Bluefield and relevant county offices before purchasing a property, as regulations can change and may vary at the municipal level.

When is peak season for Airbnb in Bluefield?

Peak season in Bluefield runs from May through August, with May delivering the highest average monthly revenue at $2,037. July and August also perform well at $1,799 and $1,845 respectively. The slowest months are January and February, when average revenue drops to around $907 and $876, creating a roughly 2.3x spread between peak and off-peak earnings.

How many Airbnbs are there in Bluefield?

There are currently 30 active Airbnb listings in Bluefield as of April 2026. The market has seen significant growth, with a 136% year-over-year increase in active listings. Supply is concentrated in smaller properties, with 11 two-bedroom listings, 9 one-bedrooms, and 6 three-bedroom properties.

How is Airbnb revenue calculated in Bluefield?

The annual and monthly revenue figures for Bluefield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, and how actively you manage the listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Bluefield, WV market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data across active listings to benchmark competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing performance and may not account for recent regulatory or economic changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.