Bluemont, VA Airbnb Market Data, Statistics, and Occupancy Rates

Bluemont Short-Term Rental Market Overview

Bluemont, VA is a small, scenic market in the Blue Ridge foothills with just 27 active Airbnb listings, offering a niche opportunity for investors targeting weekend getaway and nature-oriented travelers. With an average daily rate of $357—above the Virginia state average of $339—the market commands premium nightly pricing, though occupancy sits at 24% compared to the 34% state average. Average annual revenue comes in at roughly $29,966, and with average home values near $1.1 million, investors will need to be highly selective to find deals that pencil out.

Key Market Statistics

According to Rabbu market data, the Bluemont short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bluemont

Investors are drawn to Bluemont for its premium ADR and proximity to the D.C. metro area's weekend getaway demand, though the high home prices and low occupancy require careful deal selection.

Expert Market Assessment

"Bluemont presents a competitive but constrained opportunity. The market's ROI score of 43 out of 100 reflects a below-average revenue-to-price ratio driven by home values averaging over $1 million, paired with average occupancy stability. Seasonality is pronounced—revenue peaks in August at $3,743 per month and drops to roughly $1,324 in February, so cash-flow planning across the calendar year is essential. Investors who can acquire properties below the market average cost or differentiate through amenities like hot tubs or pet-friendly policies stand the best chance of outperforming."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bluemont

Average revenue by month in Bluemont

Bluemont exhibits strong seasonality, with August topping the chart at $3,743 in average monthly revenue and February marking the low point at $1,324—a nearly 3x spread between peak and trough. Investors should budget for meaningful revenue dips from December through March and plan pricing strategies to maximize the lucrative June–October window.

Active Airbnb listings by property size in Bluemont

One-bedroom properties dominate the supply with 13 of the 27 active listings, while two-bedroom units account for just 6. The absence of larger properties (3+ bedrooms) in the data could signal an underserved niche for investors willing to offer more space in this mountain getaway market.

Average daily rate (ADR) by property size in Bluemont

ADR scales from $177 for one-bedroom listings to $216 for two-bedroom properties, a 22% premium that reflects guests' willingness to pay more for additional space. Given that the step-up in nightly rate is meaningful without requiring significantly higher acquisition costs, two-bedroom units may offer a more favorable pricing position.

Average RevPAN by property size in Bluemont

Revenue per available night is $46 for one-bedroom units and $51 for two-bedroom properties, a modest 11% advantage for the larger configuration. While neither figure is particularly high in absolute terms, two-bedroom listings extract slightly more value per night when factoring in both rate and occupancy.

Average occupancy rates by property size in Bluemont

Occupancy rates are relatively close across property sizes, with one-bedroom listings at 26% and two-bedroom units at 24%. Both figures trail the Virginia state average of 34%, underscoring that Bluemont's demand is weekend- and season-driven rather than consistent throughout the week.

Average monthly revenue by property size in Bluemont

Two-bedroom properties lead with an average monthly revenue of $2,721 compared to $2,193 for one-bedroom units, a roughly $528 monthly difference. That gap, compounded over a full year, can meaningfully improve an investor's cash-flow position.

Average annual revenue by property size in Bluemont

Two-bedroom listings generate approximately $32,661 in annual revenue versus $26,327 for one-bedroom properties, representing a 24% revenue advantage. For investors weighing acquisition cost against income potential, two-bedroom units appear to offer the stronger return profile in this market.

Most common amenities for Airbnb listings in Bluemont

Every active listing in Bluemont features a backyard, and 96% offer parking—reflecting the rural, car-dependent nature of the market and guests' expectation of outdoor space. Amenities like kitchens (89%), outdoor furniture (85%), and BBQ grills (70%) dominate, while differentiators like hot tubs (26%) and pet-friendliness (41%) remain less common and could help a listing stand out.

Understanding Bluemont's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bluemont's ROI score of 43 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand and premium pricing power but is challenged by a below-average revenue-to-price ratio given home values near $1.1 million. Occupancy stability and supply/demand balance both rate as average, while market growth trend scores below average—suggesting that the recent surge in new listings (229% YoY) could further compress per-listing performance. Investors should pair this data with local regulatory research and focus on properties priced well below the market median to improve their return potential.

Short-Term Rental Regulations in Bluemont

Understanding local STR regulations is essential before investing in Bluemont. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bluemont should check with Clarke County and the Commonwealth of Virginia for any permit or registration requirements, as rural Virginia localities may have evolving STR policies. Investors are encouraged to verify current rules with local planning and zoning offices before listing a property.

Key Restrictions

Common STR restrictions in Virginia communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay provisions. HOA covenants may also restrict or prohibit short-term rentals in certain developments, so reviewing any applicable deed restrictions is essential before purchasing.

Tax Obligations

Virginia imposes a state sales tax and local transient occupancy taxes on short-term rentals, and platforms like Airbnb often collect and remit a portion of these on the host's behalf. Investors should confirm the specific local tax rate applicable in the Bluemont area and ensure full compliance with both state and county obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bluemont can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bluemont's STR market is likely to remain seasonally driven, with peak revenue concentrated in the summer and early fall months. Given that listing supply has grown significantly year over year (229% growth in active listings), occupancy rates may face further pressure unless demand keeps pace. ADR could hold steady or edge up modestly in the $355–$370 range given the market's premium rural positioning, but investors should plan for monthly revenue dips below $1,500 during the winter months. Overall, selective deal sourcing and strong property differentiation will be critical for competitive returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bluemont, VA

What is the average Airbnb occupancy rate in Bluemont?

The average Airbnb occupancy rate in Bluemont is currently 24%, which falls below the Virginia state average of 34%. This lower occupancy is common in rural, leisure-driven markets where demand concentrates heavily around weekends and peak vacation seasons rather than distributing evenly throughout the week.

How much do Airbnb hosts make in Bluemont?

Airbnb hosts in Bluemont earn an average of approximately $2,497 per month, which translates to around $29,966 annually based on trailing 12-month performance. Two-bedroom properties tend to outperform, averaging about $32,661 per year compared to $26,327 for one-bedroom listings. Individual results will vary based on property quality, pricing strategy, and seasonal management.

Is Bluemont a good market for Airbnb investment?

Bluemont earns a Rabbu ROI Score of 43 out of 100, categorized as a 'Competitive Opportunity.' The market offers above-average daily rates and a small competitive set of just 27 listings, but high average home values near $1.1 million and below-average occupancy make the revenue-to-price ratio challenging. Investors who can source properties at a discount or maximize occupancy through strong marketing and amenity differentiation will be best positioned to generate competitive returns.

What is the average daily rate (ADR) for Airbnb in Bluemont?

The average daily rate in Bluemont is $357, which exceeds the Virginia state average of $339. Two-bedroom properties command an ADR of $216, while one-bedroom listings average $177. The overall market ADR is elevated by the premium guests are willing to pay for rural mountain retreats close to the D.C. metro area.

Are short-term rentals legal in Bluemont?

Short-term rentals generally operate in Bluemont, VA, but investors should verify current permit, registration, and zoning requirements with Clarke County and the Commonwealth of Virginia. Local regulations can change, and some properties may be subject to HOA restrictions, so due diligence with local authorities is recommended before purchasing or listing a property.

When is peak season for Airbnb in Bluemont?

Peak season in Bluemont runs from June through October, with August generating the highest average monthly revenue at $3,743. Summer and early fall attract visitors for hiking, wine country excursions, and mountain scenery. The slowest months are January and February, when average revenue drops to around $1,324–$1,351.

How many Airbnbs are there in Bluemont?

As of April 2026, there are 27 active Airbnb listings in Bluemont. The supply has grown significantly, with a 229% year-over-year increase in active listings. The market remains small, with most listings being one-bedroom (13 listings) or two-bedroom (6 listings) properties.

How is Airbnb revenue calculated in Bluemont?

The annual and monthly revenue figures for Bluemont are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Bluemont market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.