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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Boulder Creek offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Nestled in the Santa Cruz Mountains, Boulder Creek is a compact but intriguing short-term rental market with just 25 active Airbnb listings and an average annual revenue of $39,884. Occupancy sits at 44%—slightly above the California state average—while the average daily rate of $222 is well below the state's $551 benchmark, reflecting the area's more modest positioning as a mountain retreat rather than a premium coastal destination. Despite elevated home values averaging $998,233, the market's strong occupancy stability and favorable supply/demand balance create a niche opportunity for investors seeking a quieter, nature-oriented market.
According to Rabbu market data, the Boulder Creek short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 25 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $222 |
| Average Occupancy Rate | vs. 43% state avg. | 44% |
| RevPAN | ADR * Occupancy Rate | $97 |
| Average Monthly Revenue | Historical 12-month average | $3,323 |
| Average Annual Revenue | Historical 12-month average | $39,884 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Boulder Creek for its above-average occupancy stability and tight supply/demand dynamics in a scenic mountain setting close to Silicon Valley and the greater Bay Area.
Key investment factors
"Boulder Creek presents a moderate opportunity for STR investors who value occupancy consistency over raw revenue volume. The market's ROI score of 57 out of 100 reflects solid demand fundamentals—above-average occupancy stability and a healthy supply/demand balance—tempered by a below-average revenue-to-price ratio driven by nearly $1 million average home values. Seasonality is pronounced: July peaks at $5,169 in average monthly revenue while January dips to just $1,996, meaning investors need to plan for a roughly 2.6x swing between the strongest and weakest months. Properties that capitalize on the mountain-retreat aesthetic and outdoor living spaces are best positioned to capture premium bookings during the busy summer season."
— Rabbu Market Analysis Team
Revenue in Boulder Creek follows a clear summer peak, with July ($5,169) and August ($5,036) generating roughly 2.5 times the income of the slowest month, January ($1,996). This pronounced seasonality means investors should budget for leaner winter months and consider dynamic pricing strategies to maximize the June–September window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,996 |
| February |
|
$2,139 |
| March |
|
$2,956 |
| April |
|
$3,181 |
| May |
|
$3,257 |
| June |
|
$4,279 |
| July |
|
$5,169 |
| August |
|
$5,036 |
| September |
|
$3,564 |
| October |
|
$2,978 |
| November |
|
$2,719 |
| December |
|
$2,606 |
The market is dominated almost entirely by 1-bedroom properties, which account for 18 of the 25 active listings. This concentration suggests there may be an opportunity for investors to differentiate with larger properties, though demand for multi-bedroom units should be validated before committing.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
18 |
One-bedroom listings command an ADR of $188, which is the only size segment with reportable data in this small market. This rate is modest relative to California broadly but aligns with Boulder Creek's positioning as a budget-friendly mountain escape.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$188 |
One-bedroom properties deliver a RevPAN of $85, reflecting the combination of a $188 ADR and 45% occupancy. For a market of this size, this per-night yield suggests reasonable utilization, though investors should weigh it against the area's elevated property values.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$85 |
One-bedroom units maintain a 45% average occupancy rate, providing a solid baseline of demand that slightly exceeds the overall market average. This consistency supports the ROI score's above-average occupancy stability rating and suggests dependable, if not exceptional, booking frequency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
45% |
One-bedroom properties average $2,468 per month, which falls below the overall market average of $3,323—indicating that any larger or premium listings in the market may be pulling the aggregate figure upward. Investors focused on 1-bedroom units should use this lower figure for conservative underwriting.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,468 |
At $29,620 in average annual revenue, 1-bedroom properties represent the baseline earning potential in Boulder Creek. Against average home values near $998,233, this translates to a modest gross yield, reinforcing why the revenue-to-price ratio scores below average in the ROI assessment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$29,620 |
Parking is a universal offering at 100% of listings, followed by kitchens (92%) and self check-in (84%)—all table-stakes amenities for a remote mountain market where guests drive in and expect self-sufficiency. Outdoor features like BBQ grills (64%), patios (64%), and backyards (60%) further signal that the guest experience in Boulder Creek revolves around nature and outdoor living, making these amenities essentially non-negotiable for competitive listings.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
92% |
| Self Check-in |
|
84% |
| BBQ Grill |
|
64% |
| Patio or Balcony |
|
64% |
| Backyard |
|
60% |
| Workspace |
|
56% |
| Outdoor Furniture |
|
52% |
| Dryer |
|
48% |
| Washer |
|
44% |
| Pets |
|
36% |
| Hot Tub |
|
20% |
| Waterfront |
|
20% |
| Beachfront |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Boulder Creek Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Boulder Creek's ROI score of 57 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and a favorable supply/demand balance in a market with only 25 active listings. The below-average revenue-to-price ratio—a reflection of nearly $1 million average home values against roughly $40K in annual revenue—is the key drag on the score and warrants careful financial modeling. Pairing this data with local regulatory research and on-the-ground property evaluation will give investors the clearest picture of whether Boulder Creek fits their portfolio goals.
Understanding local STR regulations is essential before investing in Boulder Creek. Here's the current regulatory landscape:
Boulder Creek falls within Santa Cruz County, California, which may require short-term rental operators to obtain a permit or register their property before hosting guests. Investors should verify current permit requirements directly with Santa Cruz County planning and zoning offices before listing.
Common restrictions for STR properties in California communities include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking mandates. HOA rules may impose additional limitations, and some jurisdictions cap the number of STR permits issued, so confirming availability early in the acquisition process is advisable.
Short-term rental hosts in California are generally subject to transient occupancy tax (TOT), and Santa Cruz County may levy additional local lodging taxes. Platforms like Airbnb often collect and remit these taxes on the host's behalf, but operators should confirm their specific obligations with local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Boulder Creek can provide current regulatory guidance.
Financing an Airbnb investment in Boulder Creek requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Boulder Creek's revenue trajectory should follow its established seasonal rhythm, with summer months (June through August) driving the bulk of annual income. We estimate ADR could see modest increases in the 1–3% range as the small listing pool keeps competitive pressure low, though occupancy will likely remain in the 42–47% band given the market's weekend-and-vacation-driven demand profile. The 60% year-over-year growth in active listings signals rising investor interest, so new entrants should monitor whether supply additions begin to pressure per-listing revenue. Overall, the outlook is cautiously positive for well-positioned properties that lean into the area's nature-retreat appeal."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local STR regulations, permit requirements, and tax obligations are subject to change; always verify with local authorities before investing. Individual property results may vary significantly based on location within the market, property condition, pricing strategy, and management quality.
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