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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Bountiful presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Bountiful, UT is a small but growing short-term rental market with 44 active Airbnb listings and notable year-over-year listing growth of 91%. With an average daily rate of $142—well below the Utah state average of $494—and occupancy at 43%, the market offers an accessible entry point for investors willing to navigate tighter margins. Average annual revenue sits at $20,355, and while home values averaging $831,316 compress the revenue-to-price ratio, the market's proximity to Salt Lake City and Utah's outdoor recreation corridors provides a steady base of demand.
According to Rabbu market data, the Bountiful short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 44 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $142 |
| Average Occupancy Rate | vs. 42% state avg. | 43% |
| RevPAN | ADR * Occupancy Rate | $60 |
| Average Monthly Revenue | Historical 12-month average | $1,696 |
| Average Annual Revenue | Historical 12-month average | $20,355 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Bountiful appeals to investors seeking an affordable Utah entry point near Salt Lake City's economic base, though selective deal sourcing is essential given compressed revenue-to-price ratios.
Key investment factors
"Bountiful represents a competitive opportunity rather than a slam-dunk—its ROI score of 44 out of 100 reflects strong investor interest offset by a below-average revenue-to-price ratio driven by elevated home values. Seasonality is pronounced: July revenue peaks at $2,366 per month while January dips to just $1,206, creating a roughly 2x spread that investors need to plan around. The market's above-average growth trend is encouraging, and occupancy stability tracking at the state average suggests demand isn't fragile. Investors who focus on 3-bedroom properties and optimize pricing through the summer corridor have the clearest path to outperforming the market average."
— Rabbu Market Analysis Team
Bountiful's revenue cycle peaks sharply in summer, with July averaging $2,366 per month and January bottoming out at $1,206—a nearly 2x spread that underscores the market's seasonal dependence. The June through September window accounts for the bulk of above-average earnings, so investors should budget for leaner winter cash flow.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,206 |
| February |
|
$1,315 |
| March |
|
$1,678 |
| April |
|
$1,275 |
| May |
|
$1,708 |
| June |
|
$2,024 |
| July |
|
$2,366 |
| August |
|
$2,121 |
| September |
|
$1,922 |
| October |
|
$1,758 |
| November |
|
$1,360 |
| December |
|
$1,614 |
Two-bedroom units make up the largest share of supply at 16 listings, followed by 1-bedrooms (12) and 3-bedrooms (9). The relatively thin 3-bedroom inventory, combined with their superior revenue metrics, may signal an underserved niche worth targeting.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
12 |
| 2 bedrooms |
|
16 |
| 3 bedrooms |
|
9 |
ADR climbs steadily with size, from $89 for 1-bedroom listings to $147 for 3-bedrooms—a 65% premium for adding two bedrooms. The jump from 2-bedrooms ($106) to 3-bedrooms is the steepest, suggesting guests are willing to pay meaningfully more for extra space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$89 |
| 2 bedrooms |
|
$106 |
| 3 bedrooms |
|
$147 |
Three-bedroom properties deliver the highest RevPAN at $65, well ahead of 1-bedrooms ($47) and 2-bedrooms ($38). The 2-bedroom segment's lower RevPAN reflects its weaker occupancy, making it the least efficient size category on a per-night revenue basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$47 |
| 2 bedrooms |
|
$38 |
| 3 bedrooms |
|
$65 |
One-bedroom listings lead occupancy at 53%, likely driven by solo travelers and couples seeking affordable stays near Salt Lake City. Two-bedroom units lag notably at 36%, while 3-bedrooms hold a middle ground at 44%, suggesting that smaller and larger units enjoy more consistent demand than mid-size inventory.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
53% |
| 2 bedrooms |
|
36% |
| 3 bedrooms |
|
44% |
Three-bedroom properties are the top monthly earners at $2,290, nearly 80% more than 1-bedrooms at $1,277. Two-bedroom listings generate $1,592 per month, placing them solidly in the middle but closer in performance to smaller units than to 3-bedroom configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,277 |
| 2 bedrooms |
|
$1,592 |
| 3 bedrooms |
|
$2,290 |
Annual revenue scales meaningfully with size: 3-bedroom listings bring in $27,489, compared to $19,113 for 2-bedrooms and $15,334 for 1-bedrooms. For investors focused on maximizing gross revenue, 3-bedroom properties present the strongest earning profile, though acquisition costs and operating expenses should be weighed accordingly.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,334 |
| 2 bedrooms |
|
$19,113 |
| 3 bedrooms |
|
$27,489 |
Parking (98%) and a kitchen (93%) are near-universal in Bountiful's listings, reflecting guest expectations for drive-in stays with home-style convenience. Self check-in (82%) and laundry facilities (77%) round out the essentials, while differentiators like hot tubs (14%) and pet-friendliness (23%) remain uncommon—offering potential competitive advantages for hosts who add them.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
93% |
| Self Check-in |
|
82% |
| Dryer |
|
77% |
| Washer |
|
77% |
| Workspace |
|
66% |
| Backyard |
|
64% |
| Outdoor Furniture |
|
41% |
| Patio or Balcony |
|
39% |
| BBQ Grill |
|
25% |
| Pets |
|
23% |
| Hot Tub |
|
14% |
| Gym |
|
5% |
| Pool |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Bountiful Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Bountiful's ROI score of 44 out of 100 places it in the 'Competitive Opportunity' band, where investor demand is real but margins require careful deal selection. The below-average revenue-to-price ratio—driven by home values averaging over $831K against $20,355 in annual revenue—is the primary drag, though above-average market growth and stable occupancy provide positive signals. Pairing this data with thorough local regulatory research and focusing on higher-performing property configurations will help investors identify deals that outperform the market average.
Understanding local STR regulations is essential before investing in Bountiful. Here's the current regulatory landscape:
Bountiful, Utah may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current permit and registration requirements directly with the City of Bountiful and Davis County, as local rules can change.
Common restrictions in Utah STR markets include occupancy limits tied to the number of bedrooms, minimum-stay requirements in certain zones, noise ordinances, parking mandates, and potential HOA rules that may prohibit or limit rentals. Some municipalities also impose caps on the total number of STR permits issued, so checking availability early in the process is advisable.
Short-term rental hosts in Utah are generally subject to state and local transient room taxes, as well as state sales tax. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with the Utah State Tax Commission and local authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bountiful can provide current regulatory guidance.
Financing an Airbnb investment in Bountiful requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Bountiful's STR market is likely to see continued supply growth given the 91% year-over-year increase in listings, which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest summer months will remain the revenue engine, with July and August driving ADRs higher by an estimated 2–4% as travel to the Wasatch Front peaks. Occupancy may settle in the 40–46% range annually, with winter months remaining softer. Investors who time acquisitions to be operational before the June–September peak stand to capture the strongest returns in year one."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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