Bountiful, UT Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

44 / 100

Bountiful presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Bountiful Short-Term Rental Market Overview

Bountiful, UT is a small but growing short-term rental market with 44 active Airbnb listings and notable year-over-year listing growth of 91%. With an average daily rate of $142—well below the Utah state average of $494—and occupancy at 43%, the market offers an accessible entry point for investors willing to navigate tighter margins. Average annual revenue sits at $20,355, and while home values averaging $831,316 compress the revenue-to-price ratio, the market's proximity to Salt Lake City and Utah's outdoor recreation corridors provides a steady base of demand.

Key Market Statistics

According to Rabbu market data, the Bountiful short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 44
Average Daily Rate (ADR) vs. $494 state avg. $142
Average Occupancy Rate vs. 42% state avg. 43%
RevPAN ADR * Occupancy Rate $60
Average Monthly Revenue Historical 12-month average $1,696
Average Annual Revenue Historical 12-month average $20,355

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bountiful

Bountiful appeals to investors seeking an affordable Utah entry point near Salt Lake City's economic base, though selective deal sourcing is essential given compressed revenue-to-price ratios.

Key investment factors

  • Proximity to Salt Lake City drives leisure and business traveler demand throughout the year
  • 91% year-over-year listing growth signals rising investor confidence and growing traveler interest
  • Average daily rate of $142 is far below the $494 state average, keeping guest acquisition costs competitive
  • 3-bedroom properties deliver the strongest RevPAN at $65, offering a clear size-based strategy
  • Summer seasonality with July revenue peaking at $2,366 provides a reliable high-earning window

Expert Market Assessment

"Bountiful represents a competitive opportunity rather than a slam-dunk—its ROI score of 44 out of 100 reflects strong investor interest offset by a below-average revenue-to-price ratio driven by elevated home values. Seasonality is pronounced: July revenue peaks at $2,366 per month while January dips to just $1,206, creating a roughly 2x spread that investors need to plan around. The market's above-average growth trend is encouraging, and occupancy stability tracking at the state average suggests demand isn't fragile. Investors who focus on 3-bedroom properties and optimize pricing through the summer corridor have the clearest path to outperforming the market average."

— Rabbu Market Analysis Team

Understanding Bountiful's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Bountiful Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Average 30%
Market Growth Trend Above average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Bountiful's ROI score of 44 out of 100 places it in the 'Competitive Opportunity' band, where investor demand is real but margins require careful deal selection. The below-average revenue-to-price ratio—driven by home values averaging over $831K against $20,355 in annual revenue—is the primary drag, though above-average market growth and stable occupancy provide positive signals. Pairing this data with thorough local regulatory research and focusing on higher-performing property configurations will help investors identify deals that outperform the market average.

Short-Term Rental Regulations in Bountiful

Understanding local STR regulations is essential before investing in Bountiful. Here's the current regulatory landscape:

Permit Requirements

Bountiful, Utah may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current permit and registration requirements directly with the City of Bountiful and Davis County, as local rules can change.

Key Restrictions

Common restrictions in Utah STR markets include occupancy limits tied to the number of bedrooms, minimum-stay requirements in certain zones, noise ordinances, parking mandates, and potential HOA rules that may prohibit or limit rentals. Some municipalities also impose caps on the total number of STR permits issued, so checking availability early in the process is advisable.

Tax Obligations

Short-term rental hosts in Utah are generally subject to state and local transient room taxes, as well as state sales tax. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with the Utah State Tax Commission and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bountiful can provide current regulatory guidance.

Short-Term Rental Financing for Bountiful

Financing an Airbnb investment in Bountiful requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Bountiful Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bountiful's STR market is likely to see continued supply growth given the 91% year-over-year increase in listings, which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest summer months will remain the revenue engine, with July and August driving ADRs higher by an estimated 2–4% as travel to the Wasatch Front peaks. Occupancy may settle in the 40–46% range annually, with winter months remaining softer. Investors who time acquisitions to be operational before the June–September peak stand to capture the strongest returns in year one."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bountiful, UT

What is the average Airbnb occupancy rate in Bountiful?
The average occupancy rate for Airbnb listings in Bountiful is currently 43%, which is slightly above the Utah state average of 42%. Occupancy varies significantly by property size—1-bedroom units lead at 53%, while 2-bedroom properties trail at 36%. Seasonal demand shifts also play a role, with summer months pulling occupancy well above the annual average.
How much do Airbnb hosts make in Bountiful?
On average, Airbnb hosts in Bountiful earn approximately $1,696 per month and $20,355 per year based on trailing 12-month booking data. Revenue varies considerably by property size: 3-bedroom listings average $2,290 per month ($27,489 annually), while 1-bedroom units bring in about $1,277 per month ($15,334 annually). Peak summer months like July can push monthly revenue above $2,300.
Is Bountiful a good market for Airbnb investment?
Bountiful scores 44 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market shows above-average growth trends and stable occupancy, but the revenue-to-price ratio is below average due to home values averaging $831,316. Investors who can source properties below the market average or who focus on higher-performing 3-bedroom configurations may find stronger returns. Pairing data analysis with local regulatory research is recommended before committing.
What is the average daily rate (ADR) for Airbnb in Bountiful?
The average daily rate for Airbnb listings in Bountiful is $142, which is significantly below the Utah state average of $494. ADR scales with property size: 1-bedroom listings average $89, 2-bedrooms average $106, and 3-bedrooms average $147. This lower price point relative to other Utah markets can be attractive for capturing budget-conscious travelers visiting the greater Salt Lake area.
Are short-term rentals legal in Bountiful?
Short-term rentals operate in Bountiful, with 44 active listings currently on the market. However, local regulations may require permits, business licenses, or compliance with zoning rules. Investors should check directly with the City of Bountiful and Davis County planning departments to confirm current STR rules and any restrictions that may apply to their specific property before purchasing.
When is peak season for Airbnb in Bountiful?
Peak season in Bountiful runs from June through September, with July topping the charts at an average monthly revenue of $2,366. August follows closely at $2,121, while June and September round out the high season at $2,024 and $1,922, respectively. The slowest months are January ($1,206) and April ($1,275), creating a clear summer-driven seasonality pattern that investors should factor into their cash flow planning.
How many Airbnbs are there in Bountiful?
As of April 2026, there are 44 active Airbnb listings in Bountiful. The market has seen significant growth, with a 91% year-over-year increase in active listings. The supply is concentrated in smaller properties: 16 two-bedroom listings, 12 one-bedroom listings, and 9 three-bedroom listings make up the current inventory.
How is Airbnb revenue calculated in Bountiful?
The annual and monthly revenue figures shown for Bountiful are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Bountiful, UT market
  • Average daily rate, occupancy, and RevPAN trends across property sizes
  • Monthly and annual revenue metrics based on trailing 12-month booking performance
  • Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
  • Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.

Next Steps

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