Bourbon, MO Airbnb Market Data, Statistics, and Occupancy Rates

Bourbon Short-Term Rental Market Overview

Bourbon, MO is a small but intriguing short-term rental market where favorable property prices create a compelling revenue-to-price ratio for investors willing to work with a compact inventory. With just 12 active Airbnb listings and an average home value of $212,974, the barrier to entry is notably low, while annual revenue averaging $29,399 represents a solid yield relative to acquisition costs. Strong summer seasonality and above-average supply/demand dynamics further bolster the opportunity, though occupancy sits below the Missouri state average at 22%, requiring careful cash-flow planning during slower months.

Key Market Statistics

According to Rabbu market data, the Bourbon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bourbon

Investors are drawn to Bourbon for its strong revenue-to-price ratio and limited competition within a small but active STR market.

Expert Market Assessment

"Bourbon presents an attractive but niche opportunity for STR investors who understand seasonal markets. The ROI score of 61 out of 100 reflects a healthy revenue-to-price ratio and favorable supply/demand balance, tempered by below-average occupancy stability — a direct consequence of the dramatic seasonal swing from $699 in January to $5,696 in July. Investors should approach this market with realistic cash-flow models that account for several lean winter months, while capitalizing on the robust summer peak that drives the bulk of annual earnings. For those comfortable managing seasonality, the low property costs and limited competition make Bourbon worth serious consideration."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bourbon

Average revenue by month in Bourbon

Bourbon exhibits extreme seasonality, with July delivering the highest monthly revenue at $5,696 — more than eight times the January low of $699. The summer months of May through August account for the lion's share of annual income, making strong peak-season pricing and off-season cost management essential for profitability.

Active Airbnb listings by property size in Bourbon

The entire reported supply in Bourbon consists of 7 two-bedroom listings, indicating an extremely concentrated market. This narrow inventory suggests potential opportunity for investors willing to offer larger properties or unique configurations that could capture underserved demand segments.

Average daily rate (ADR) by property size in Bourbon

Two-bedroom properties — the only size with available data — command an average daily rate of $150, which is below the overall market ADR of $202. The gap suggests that other unlisted or less common property types may be pulling the market average higher, potentially indicating premium pricing power for differentiated listings.

Average RevPAN by property size in Bourbon

Two-bedroom listings generate $47 in revenue per available night, slightly above the overall market RevPAN of $44. This reflects the relatively stronger occupancy of 2-bedroom units compared to the market average, making them a reasonably efficient revenue generator despite their moderate ADR.

Average occupancy rates by property size in Bourbon

Two-bedroom properties achieve a 31% occupancy rate, meaningfully outperforming the overall market average of 22%. This suggests that the 2-bedroom format aligns well with guest demand in Bourbon, offering investors more consistent booking activity relative to the broader market.

Average monthly revenue by property size in Bourbon

Two-bedroom properties average $1,760 per month, which falls below the overall market average of $2,449. The difference likely reflects that higher-performing or larger properties not captured in the size breakdown are pushing the market average upward during peak months.

Average annual revenue by property size in Bourbon

At $21,124 in average annual revenue, 2-bedroom listings deliver roughly a 9.9% gross yield against the $212,974 average home value. While this is solid for a small rural market, investors with properties that can outperform during peak summer months may see meaningfully higher returns.

Most common amenities for Airbnb listings in Bourbon

Kitchen and parking are universal at 100% of listings, reflecting baseline guest expectations in a rural market where dining options are limited and car travel is standard. BBQ grills (83%), outdoor furniture (58%), and self check-in (58%) round out the top amenities, underscoring that guests in Bourbon prioritize outdoor living and convenience — investors should consider these essential rather than optional.

Understanding Bourbon's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bourbon's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand balance — both critical indicators that revenue potential is strong relative to acquisition costs. However, below-average occupancy stability signals that earnings are heavily concentrated in summer months, so investors should model conservatively for off-season cash flow. Pairing this data with thorough local regulatory research and a realistic seasonal budget will help determine whether Bourbon fits your investment criteria.

Short-Term Rental Regulations in Bourbon

Understanding local STR regulations is essential before investing in Bourbon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bourbon, MO, should verify whether a permit, business license, or registration is required with the City of Bourbon and Crawford County. Missouri does not impose a statewide STR permit requirement, so local rules will apply and should be confirmed directly with municipal authorities before listing.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking regulations, and any applicable HOA rules for properties within managed communities. Investors should also check whether permit caps or zoning restrictions limit where STRs can operate within city limits.

Tax Obligations

Missouri levies a state sales tax on short-term lodging, and Crawford County or the City of Bourbon may impose additional transient occupancy or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with local and state authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bourbon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bourbon's STR market is likely to maintain its pronounced seasonal pattern, with peak revenue concentrated in the June–August window and softer demand through winter. Year-over-year listing growth of 33% signals rising investor interest, which could moderately compress occupancy rates if demand doesn't keep pace. ADR may hold steady or edge up 1–3% as the market matures, and investors entering now should plan for monthly revenue swings ranging from roughly $700 in January to over $5,600 in July. These estimates assume current demand drivers remain stable, and individual results will depend on property positioning and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bourbon, MO

What is the average Airbnb occupancy rate in Bourbon?

The average Airbnb occupancy rate in Bourbon is currently 22%, which falls below the Missouri state average of 28%. This lower figure reflects the market's pronounced seasonality, with occupancy climbing significantly during the summer months and tapering during winter. Two-bedroom properties — the dominant listing type — perform somewhat better at 31% occupancy.

How much do Airbnb hosts make in Bourbon?

On average, Airbnb hosts in Bourbon earn approximately $2,449 per month and $29,399 per year based on trailing 12-month booking data. Revenue varies widely by season, ranging from around $699 in January to over $5,696 in July. Two-bedroom properties specifically average about $1,760 per month or $21,124 annually.

Is Bourbon a good market for Airbnb investment?

Bourbon scores a 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market's above-average revenue-to-price ratio and favorable supply/demand balance are key strengths, with average home values of $212,974 and annual revenue near $29,400. Investors should be mindful of below-average occupancy stability and plan for seasonal income fluctuations, but the low entry cost and limited competition make it appealing for those comfortable with a seasonal market.

What is the average daily rate (ADR) for Airbnb in Bourbon?

The average daily rate for Airbnb listings in Bourbon is $202, which sits below the Missouri state average of $240. Two-bedroom properties — which make up the majority of active listings — average an ADR of $150. The overall market average may reflect a mix of property types and premium pricing during peak summer months.

Are short-term rentals legal in Bourbon?

Short-term rentals are generally permitted in Bourbon, MO, though operators should verify current local regulations with the City of Bourbon and Crawford County. Missouri does not have a statewide ban on STRs, but local jurisdictions may impose their own permit, zoning, or licensing requirements. We recommend confirming all applicable rules before purchasing or listing a property.

When is peak season for Airbnb in Bourbon?

Peak season in Bourbon runs from May through August, with July standing out as the highest-earning month at an average of $5,696 in revenue. June and August also perform strongly at $3,710 and $3,895 respectively. The off-season stretches from November through February, with January being the slowest month at roughly $699 in average revenue.

How many Airbnbs are there in Bourbon?

As of April 2026, there are 12 active Airbnb listings in Bourbon. The market has seen notable growth, with a 33% year-over-year increase in listings. The vast majority of available inventory consists of 2-bedroom properties, suggesting there may be opportunity for differentiation with larger or more unique listing types.

How is Airbnb revenue calculated in Bourbon?

The annual and monthly revenue figures for Bourbon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Bourbon, MO market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, quality, pricing strategy, and management approach.