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Rabbu ROI Score
Bowie presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Bowie, MD is a small but growing short-term rental market with 35 active Airbnb listings and a striking 239% year-over-year increase in supply. The market's average daily rate of $159 sits well below the Maryland state average of $368, which keeps the barrier to entry lower but also limits per-night revenue. With an average annual revenue of $20,924 against average home values near $690,000, investors will need to be strategic about deal selection to generate meaningful cash flow in this competitive suburban market.
According to Rabbu market data, the Bowie short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 35 |
| Average Daily Rate (ADR) | vs. $368 state avg. | $159 |
| Average Occupancy Rate | vs. 35% state avg. | 38% |
| RevPAN | ADR * Occupancy Rate | $61 |
| Average Monthly Revenue | Historical 12-month average | $1,743 |
| Average Annual Revenue | Historical 12-month average | $20,924 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Bowie's proximity to the Washington, D.C. metro area and above-average market growth trend create a window for investors willing to source deals carefully in an increasingly competitive landscape.
Key investment factors
"Bowie presents a competitive opportunity where selective deal sourcing will be the difference between a productive investment and an underperforming one. The market's 38% average occupancy rate falls slightly below the Maryland state average, and the revenue-to-price ratio sits in the average range — meaning cash flow won't materialize without disciplined acquisition pricing. Seasonality is noticeable: June peaks near $2,373 in average monthly revenue while February bottoms out around $1,095, creating a nearly 2:1 spread between the best and worst months. Investors who target well-located one-bedroom units and price competitively stand the best chance of capturing consistent bookings year-round."
— Rabbu Market Analysis Team
Revenue in Bowie peaks in June at $2,373 and dips to its lowest in February at $1,095, creating a seasonal swing of more than $1,200 between the best and worst months. The May-through-August stretch consistently exceeds $2,000, while November through February stays below $1,350, signaling that investors should plan for meaningful off-season softness.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,147 |
| February |
|
$1,095 |
| March |
|
$1,885 |
| April |
|
$1,996 |
| May |
|
$2,208 |
| June |
|
$2,373 |
| July |
|
$2,264 |
| August |
|
$2,019 |
| September |
|
$1,612 |
| October |
|
$1,718 |
| November |
|
$1,306 |
| December |
|
$1,294 |
One-bedroom listings dominate the Bowie market at 20 of the 35 active listings, with 3-bedroom properties making up just 5. The absence of 2-bedroom, 4-bedroom, and larger configurations in the data could point to either an underserved niche or limited demand for those sizes in this suburban market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
20 |
| 3 bedrooms |
|
5 |
ADR roughly doubles from $85 for one-bedroom listings to $177 for 3-bedroom properties, reflecting a meaningful premium for extra space. However, the higher nightly rate for 3-bedrooms hasn't translated into proportionally better revenue due to lower occupancy, suggesting the price-to-demand trade-off favors smaller units in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$85 |
| 3 bedrooms |
|
$177 |
RevPAN is relatively close across both property sizes, with 1-bedroom units at $43 and 3-bedroom units at $46 per available night. Despite the higher ADR of 3-bedroom homes, their lower occupancy nearly erases the per-night advantage, making the two configurations comparable on an efficiency basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$43 |
| 3 bedrooms |
|
$46 |
One-bedroom listings achieve a solid 50% occupancy rate, nearly double the 26% average for 3-bedroom properties. This gap highlights the importance of matching property size to actual demand — smaller units clearly attract more consistent bookings in Bowie, offering better cash-flow predictability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
50% |
| 3 bedrooms |
|
26% |
One-bedroom properties generate an average of $1,427 per month, significantly outpacing 3-bedroom homes at $794. The nearly 2:1 revenue advantage for smaller units is driven entirely by their much higher occupancy, making 1-bedroom listings the clear monthly earners in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,427 |
| 3 bedrooms |
|
$794 |
On an annual basis, 1-bedroom listings earn roughly $17,131 compared to $9,538 for 3-bedroom properties. Given that 1-bedroom units also require lower acquisition costs and less maintenance overhead, they present the more compelling return profile for STR investors evaluating the Bowie market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$17,131 |
| 3 bedrooms |
|
$9,538 |
Parking is offered by 100% of Bowie listings — a virtual necessity in this suburban market — followed by kitchen access (89%), self check-in (86%), and a dedicated workspace (83%). The high prevalence of workspace and self check-in suggests guest expectations skew toward practical, independent stays rather than resort-style hospitality, consistent with business and extended-stay demand from the D.C. metro area.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
89% |
| Self Check-in |
|
86% |
| Workspace |
|
83% |
| Backyard |
|
77% |
| Dryer |
|
74% |
| Washer |
|
74% |
| Patio or Balcony |
|
54% |
| Outdoor Furniture |
|
46% |
| BBQ Grill |
|
34% |
| Pets |
|
31% |
| Lake Access |
|
14% |
| Hot Tub |
|
9% |
| Gym |
|
9% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Bowie Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Bowie's ROI score of 41 out of 100 places it in the 'Competitive Opportunity' band, meaning returns are achievable but not automatic. The revenue-to-price ratio is average given home values near $690,000 and annual revenue around $20,924, while occupancy stability sits below average at 38% — two factors that require disciplined underwriting. On the positive side, market growth trend and supply/demand balance both score above average, so investors who pair this data with thorough local regulatory research and target well-priced properties can position themselves ahead of the curve.
Understanding local STR regulations is essential before investing in Bowie. Here's the current regulatory landscape:
Short-term rental operators in Bowie, MD may need to obtain a permit or business license from the City of Bowie or Prince George's County before listing a property. Investors should verify current requirements directly with local government offices, as Maryland municipalities can set their own STR registration rules.
Common restrictions in markets like Bowie can include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and caps on the number of active permits in certain zones. HOA and community association rules may also apply, particularly in Bowie's planned residential neighborhoods, so reviewing governing documents before purchasing is essential.
Short-term rental hosts in Maryland are generally subject to state sales tax, county occupancy or hotel taxes, and potentially local tourism-related assessments. Many booking platforms collect and remit some of these taxes automatically, but operators should confirm their full obligations with Maryland's Comptroller of the Treasury and Prince George's County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bowie can provide current regulatory guidance.
Financing an Airbnb investment in Bowie requires lenders who understand STR income. Rabbu partner lenders offer:
"Supply growth in Bowie has been aggressive at 239% year-over-year, suggesting rising investor awareness of the market's proximity to the D.C. metro area. Over the next 12–18 months, ADR could edge up modestly by 2–4% as the market matures, but occupancy — currently at 38% — may face downward pressure if new listings continue to outpace demand growth. Seasonal patterns point to summer months sustaining the strongest bookings, while winter periods are likely to remain soft with monthly revenues dipping below $1,200. Investors entering this market should plan conservatively and budget for meaningful off-season revenue dips."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the last update. Local regulations, permit requirements, and tax obligations can change — always verify with municipal and county authorities before investing.
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