Bowling Green, KY Airbnb Market Data, Statistics, and Occupancy Rates

Bowling Green Short-Term Rental Market Overview

Bowling Green, KY is a competitive short-term rental market with 95 active Airbnb listings and an average annual revenue of $19,064 per property. While the market's ADR of $131 sits well below the Kentucky state average of $333, average home values of $425,020 and 80% year-over-year listing growth signal rising investor interest. Three-bedroom properties stand out as the top earners, pulling in roughly $30,206 annually—making property selection a critical factor in this market.

Key Market Statistics

According to Rabbu market data, the Bowling Green short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bowling Green

Bowling Green appeals to investors thanks to above-average market growth and a diverse range of property sizes that let buyers target specific revenue tiers.

Expert Market Assessment

"Bowling Green presents a moderate opportunity that rewards careful property selection over broad market bets. The ROI score of 51 out of 100 reflects average revenue-to-price ratios and occupancy stability, tempered by a supply-demand balance that leans competitive after rapid listing growth. Seasonality is pronounced—revenue swings from a low of $677 in January to $2,521 in October—so investors should plan for lean winter months. Targeting 3-bedroom homes, which command the highest occupancy (37%) and annual revenue ($30,206), is the clearest path to outperforming market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bowling Green

Average revenue by month in Bowling Green

Bowling Green displays strong seasonality, with October ($2,521) and July ($2,387) as the top revenue months and January ($677) as the clear low point—a nearly 4x spread that investors must account for when projecting cash flow. The May-through-October window generates the bulk of annual income, making winter cost management critical.

Active Airbnb listings by property size in Bowling Green

One-bedroom units dominate supply with 35 of the 95 active listings, while 2- and 3-bedroom properties are nearly even at 23 and 22 listings respectively. Four-bedroom homes represent just 9 listings, which could signal either limited demand or a potential gap for investors willing to target that niche.

Average daily rate (ADR) by property size in Bowling Green

ADR climbs from $78 for 1-bedroom properties to $178 for 3-bedrooms, but 4-bedroom listings actually dip to $167, suggesting the pricing premium plateaus after three bedrooms. The jump from 1-bedroom to 3-bedroom ADR represents a 128% increase, making larger units notably more lucrative on a per-night basis.

Average RevPAN by property size in Bowling Green

Three-bedroom properties deliver the strongest RevPAN at $65, nearly double the $37 earned by 4-bedroom listings and more than triple the $18 for 1-bedrooms. This gap makes 3-bedroom units the clear efficiency leader, combining higher nightly rates with the market's best occupancy.

Average occupancy rates by property size in Bowling Green

Three-bedroom listings lead with a 37% occupancy rate, meaningfully ahead of 1-bedrooms at 24%, 4-bedrooms at 22%, and 2-bedrooms at just 20%. The strong occupancy for 3-bedroom units suggests steadier booking demand for that configuration, which translates to more predictable cash flow.

Average monthly revenue by property size in Bowling Green

Three-bedroom properties top monthly revenue at $2,517, followed by 4-bedrooms at $1,679 and 2-bedrooms at $1,420, while 1-bedroom units trail at $630. The gap between 3- and 1-bedroom revenue is roughly 4x, underscoring how property size dramatically affects earning potential in Bowling Green.

Average annual revenue by property size in Bowling Green

Annually, 3-bedroom listings generate approximately $30,206—about 58% more than the market-wide average of $19,064 and nearly four times the $7,567 earned by 1-bedroom units. For investors targeting the best return potential, 3-bedroom properties in Bowling Green offer the most compelling revenue profile by a wide margin.

Most common amenities for Airbnb listings in Bowling Green

Kitchens (99%) and parking (96%) are virtually universal, setting a high baseline for guest expectations in Bowling Green. Amenities like workspaces (64%), pet-friendliness (42%), and self check-in (77%) are also common, while differentiators like hot tubs (3%) and pools (15%) remain rare—offering potential competitive advantages for listings that include them.

Understanding Bowling Green's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bowling Green's ROI score of 51 out of 100 places it in the "Competitive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability alongside above-average market growth but below-average supply/demand balance. The rapid 80% year-over-year listing growth is fueling competition, which means investors need to be more selective about property type and pricing strategy to achieve strong returns. Pairing this data with thorough local regulatory research and targeting high-performing property configurations—particularly 3-bedroom homes—will help investors make the most of this market's potential.

Short-Term Rental Regulations in Bowling Green

Understanding local STR regulations is essential before investing in Bowling Green. Here's the current regulatory landscape:

Permit Requirements

Bowling Green, Kentucky may require short-term rental operators to obtain a permit or register with the city before listing a property. Investors should verify current requirements directly with the City of Bowling Green and Warren County officials, as local STR rules can change.

Key Restrictions

Common restrictions in Kentucky STR markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also prohibit or limit short-term rentals in certain neighborhoods, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Short-term rental hosts in Kentucky are generally subject to state sales tax as well as local transient room taxes. Many booking platforms collect and remit these taxes on the host's behalf, but operators should confirm their obligations with the Kentucky Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bowling Green can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bowling Green's STR market is likely to see continued supply expansion given the 80% year-over-year listing growth, which could put downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will concentrate heavily in the May–October corridor, with October as the standout month at $2,521 in average revenue. Investors should anticipate occupancy hovering around 25–30% market-wide and may see modest ADR increases of 2–4% if new supply doesn't outpace demand. Selective deal sourcing—particularly targeting 3-bedroom properties—will be key to outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bowling Green, KY

What is the average Airbnb occupancy rate in Bowling Green?

The average occupancy rate for Airbnb listings in Bowling Green is currently 25%, slightly below the Kentucky state average of 28%. Occupancy varies significantly by property size: 3-bedroom listings lead at 37%, while 2-bedroom properties sit at 20%. Seasonality also plays a role, with stronger demand during the warmer months and fall events.

How much do Airbnb hosts make in Bowling Green?

On average, Airbnb hosts in Bowling Green earn approximately $1,588 per month or $19,064 per year based on trailing 12-month booking data. However, earnings vary widely by property size—3-bedroom listings average $2,517 per month ($30,206 annually), while 1-bedroom units average just $630 per month ($7,567 annually). Property quality, pricing strategy, and management approach all influence individual results.

Is Bowling Green a good market for Airbnb investment?

Bowling Green earns an ROI score of 51 out of 100 on Rabbu's scale, placing it in the "Competitive Opportunity" category. The market shows above-average growth trends, but rapid supply expansion (80% year-over-year listing growth) means investors need to be selective. Three-bedroom properties deliver the strongest returns with $65 RevPAN and 37% occupancy. Investors who source the right property type and manage costs carefully can find viable returns here.

What is the average daily rate (ADR) for Airbnb in Bowling Green?

The average daily rate in Bowling Green is $131, well below the Kentucky state average of $333. ADR scales with property size: 1-bedroom listings average $78, 2-bedrooms average $124, and 3-bedrooms command the highest rate at $178. Four-bedroom properties come in slightly lower at $167, suggesting that the premium tops out at three bedrooms in this market.

Are short-term rentals legal in Bowling Green?

Short-term rentals do operate in Bowling Green, KY, with 95 active Airbnb listings currently on the market. However, local regulations, permits, and zoning rules may apply. Investors should check directly with the City of Bowling Green and Warren County for the latest permit requirements, zoning restrictions, and tax obligations before purchasing a property for STR use.

When is peak season for Airbnb in Bowling Green?

October is the highest-earning month in Bowling Green, with average revenue reaching $2,521, followed by July at $2,387 and June at $2,001. The peak season generally runs from May through October. Winter months are considerably softer—January averages just $677 and February $752—so investors should budget for significant seasonal revenue swings.

How many Airbnbs are there in Bowling Green?

As of April 2026, there are 95 active Airbnb listings in Bowling Green. The supply is led by 1-bedroom properties (35 listings), followed by 2-bedrooms (23), 3-bedrooms (22), and 4-bedrooms (9). The market has experienced significant growth, with active listings increasing 80% year over year.

How is Airbnb revenue calculated in Bowling Green?

The annual and monthly revenue figures shown for Bowling Green are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data reflecting current listing features in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.